Miss Kemya │Marketing Strategy │Social Media Management

27Feb 2020 by Miss Kemya

Marketing Tools Your New Business Should Be Using

According to The Small Business Association, there are approximately 30.2 million small businesses in the U.S. alone. With this in mind, you need to look for a competitive edge to get a leg up on your competition. Regardless of your industry, you need a solid marketing strategy for you to achieve success. Fortunately, there are some marketing tools that can help grow your business. Marketing Tools Your New Business Should be Using Social Media Social media platforms have changed how people market their businesses. To start getting clients from social media, you need to create an account. Be sure to set it as a business account where applicable. For example, and Instagram business profile or a Facebook business page. Through social media platforms, you can interact with potential clients…

25Feb 2020 by Miss Kemya

Using LinkedIn To Recruit and Attract Top Talent

Social Media

LinkedIn is one of the world’s most popular social media sites. What makes it so valuable isn’t the number of people on there, which isn’t as high as, say, Facebook. No, it's rather the ethos of the site. LinkedIn sees itself primarily as a networking forum. It's somewhere workers and employers can hang out, get to know each other, and possibly work together. For this reason, recruiters now often include LinkedIn searches as part of their offering. It makes a massive difference. LinkedIn, however, isn’t famous for marketing. While other social media outlets like Twitter and Instagram are top choices for companies, a lot of firms forget about LinkedIn. It’s not seen as a consumer-facing platform, so many doubt its usefulness as a marketing tool. Using LinkedIn To Recruit and…

24Feb 2020 by Miss Kemya

5 Effective Affiliate Marketing Strategies in 2020

Marketing Strategy

Is affiliate marketing dead in 2020? Not at all. But it’s true that affiliate marketing has significantly changed from what it used to be in the early 2010s. Yet, the main principle of the affiliate marketing process remains the same: growing your traffic and converting as many people from this website traffic to purchasing customers. However, it’s now more challenging than ever to achieve that. In this guide, we will discuss 5 of the most effective affiliate marketing strategies in 2020 to effectively build a sustainable affiliate business. Let us begin with the first one. What Is Affiliate Marketing? Affiliate marketing is when an owner of an online platform (a social media profile, website, blog, YouTube channel, etc.) can earn commission fees when they promote other businesses’ products and/or services…

21Feb 2020 by Miss Kemya

The Biggest Digital Marketing Trends In 2020

Marketing Strategy

Marketing moves so quickly these days, it’s hard to predict what will happen next. This provides challenges and opportunities for businesses trying to reach customers whose behaviors are becoming harder to predict. Here’s what’s going to be big in digital marketing in 2020. Digital Marketing Trends For 2020 Artificial Intelligence - ‘AI’ AI used to be confined to dystopian sci-fi films or Philip K. Dick novels. Now, AI is set to take center stage in the digital marketing landscape. It’s not only in reach of the best digital marketing company or large organizations, but it’s also making its way into products aimed at SME’s too. A study by PwC predicted that the use of AI “will increase global GDP by up to 14% between now and 2030.” AI is being…

20Feb 2020 by Miss Kemya

Instagram Influencer Marketing Trends That Will Dominate in 2020

Social Media

The evolution of Instagram from a photo-sharing app to a vital channel for online marketing is incredible! A rather evident trend in 2020 is the dominance of Instagram influencers. In fact, if you haven’t yet partnered with an Instagram influencer, you’re probably missing out. So that you benefit from this market, let’s take a look at the key Instagram influencer marketing trends in 2020. Instagram Influencer Marketing Trends That Will Dominate in 2020 Less Is More As of January 2020, Instagram has more than 1 billion active monthly users, with more than 100 million photos and videos uploaded per day. Content fatigue is a real thing. So what? That might be one of the reasons why influencers are posting less frequently on Instagram. If you plan on partnering with one,…

14Feb 2020 by Miss Kemya

Becoming Best Friends with Google’s BERT

Website Design & SEO

.Digital marketing efforts in the modern age rely on a fair few areas. At one time, a basic web page might have been enough once. The competitive market we now face online means we should all be focusing on social media, programmatic advertising, and, as we’ll be discussing here, SEO. As anyone who’s completed a real-life or online masters in marketing analytics should already know, search engine optimization is a cornerstone of all digital efforts. This, more than advertising efforts, will also result in increased interest, organic customers, and a great deal more traffic across digital platforms. The trouble is that SEO in itself is changing fast. Never has that been more the case than with Google’s latest BERT update. Despite the seemingly harmless acronym, BERT has already led to…

12Feb 2020 by Miss Kemya

How Marketers Can Highlight The Benefits Of Products They’re Pushing

Marketing Strategy

Every part of the marketing funnel is challenging, from sourcing the initial leads to getting people through the checkout process with minimal disruption. But there’s one area that many sellers continue to struggle with: product presentation. It’s the part that takes the most creativity, so that makes a lot of sense. Whether it’s in a marketing email or on a product page, it’s vital to make the product on offer sound as appealing as possible. But how do you do this? Well, the core of a product’s allure generally comes from the effect it could have on the buyer’s life — how it could benefit them in valuable ways — so you need to focus on that aspect. In this post, we’re going to look at how marketers can highlight…

11Feb 2020 by Miss Kemya

Why Utilizing Employee Scheduling Software is So Important

Tips and Tools

The art of scheduling used to be so much simpler - the boss would hand-write out the schedule every week on lined paper, stick a tack in the top, and post it in the breakroom. If they were fancy, they might type it out on the typewriter, laminate it and post it in front of the time clock. Either way, it was a simpler time. Requests for time off, whether for vacation, bereavement or something else, had to be submitted in writing far in advance. Oftentimes, you had to take the time to carefully analyze the schedule to look for things like overtime, early or late clock-ins, overlapping schedules and other conflicts, which would then need to be dealt with quickly. Most times, discrepancies in schedules were ironed out face…

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