2020 is almost upon us, so this means you’re going to want to plan for any changes you’ll be making in the new year in order to improve your business. One thing you’re going to need is a website fit for the coming year. Things change all the time in the online world of business, and you need to keep up if you’re going to get the results that you want.
Let’s talk about what a great business website needs in 2020.
What Does A Great Business Website Need In 2020
A Responsive Website Design
This is something you should already have, but even if you have a responsive design, it may need improving further for 2020. At present, over half of internet traffic comes from mobile devices. This means that if your website design is not also suitable to be viewed on a mobile device, you’re missing out on all of those people and all of those potential customers! You need to be sure that your site is responsive, whether on iPhone, Android, a tablet, or something else.
Have Clear CTAs
Whatever you want to achieve with your business website, make sure you’re making it as clear as possible to your users. If you’re selling something, make sure you tell your users that you want them to shop and check out. On the other hand, a non profit might be seeking volunteers to help them out, as well as donations from people. You can also use things like images to encourage people to take your desired action. Be sure to tell site visitors exactly what you want to do next.
Fast Page Load Times
Making sure your website loads quickly is an absolute must, especially since the increase in mobile traffic could mean that your site slows down. People may be viewing your site with a slow connection and a small screen, so if it takes an age for your site to load, they will no doubt leave your website for a better, faster one. Google now also takes page speed into account as a ranking factor, so that’s all the more reason to ensure it’s up to speed.
Click To Call On Mobile
If a customer is visiting you on a mobile device, then you want to make it easy for them to call you. Providing a click to call option will make things extremely convenient for your customer, and they will be more likely to get in touch with your business. If you don’t provide this feature, they will need to toggle backwards and forwards between the number and their keypad, and this can be off putting.
Google takes into account what other sites think about you, and it figures this out with the help of backlinks. If, for example, lots of high quality websites have sent links back to your site, then they likely rate your site or your offering. They are essentially vouching for you and your content, and Google will rank you accordingly. It can take some time to figure out the sites that might like to link to yours, as well as contacting them to set up some kind of agreement or rapport, but doing so can mean a great payoff.
Real Reviews From Your Audience
Word of mouth reviews is one of the best techniques for attracting customers to your business. Getting reviews online is one of the best ways to do this; people love social proof, so if they see real people leaving reviews for your business, they will be more likely to pay you a visit. This social proof can convince someone who is on the fence to take a chance on you.
It will depend what the nature of your business is, but you might get reviews on Facebook, Trust Pilot, or Google My Business. Other sites can work, but you shouldn’t spread yourself too thin. Aim for a higher number of positive reviews in one place rather than a few reviews here, there, and everywhere. You should also consider showing off some of your best reviews on your website so that potential customers can see them right away. Don’t forget to ask your audience for what you want. Follow up by asking them to write a review for you. If they were happy with your product or service, they will more than likely be happy to do it.
Now you know what your business website needs in 2020, make sure you start making plans now. How will you acquire backlinks and reviews? How will you make your site more responsive and speed things up? Leave your thoughts below!