If you want to build a successful business website in the coming year and ensure you get the results you want, then this simple guide will help you. Things change fairly regularly in the complex world of online marketing and virtual business. But that doesn’t mean you can’t figure out the key website elements you to get incredible results for your own business. Read on to learn more!
A Simple Guide to Building A Successful Business Website in 2020
Make Sure You Have A Good Domain Name
Your domain name is the entry point to your site, and it must make a good impression. It also has to have good usability, so it should be easy to spell and remember. Read that again – easy to spell and remember. Try not to use words that are too difficult to remember, or even slang. If you can include a relevant keyword in the domain name, even better.
Make Sure You Have Strong Website Hosting With Tech Support
A website hosting provider is a company that offers the services necessary to allow your site to be viewed on the internet. Your domain name will be connected to your hosting provider, and users are then able to visit your website address. Depending on the nature and size of your business, you may want to rent space for servers and other computing hardware. If you are considering this option, you might also want to look at this website to see if colocation could be right for you. Make sure you have everything like this in place before launching your site.
Use A Good Content Management System
Having a good CMS, or content management system, is crucial. This is a piece of software or an application that helps you to manage your digital content. A good CMS will enable you to maintain your site with no problems, and the best part about it is you don’t need technical knowledge to do this well. Make sure you choose a CMS based on your needs and budget. Did you know – WordPress is actually a CMS.
Make Sure It’s Easy To See What Your Business Does
You must make sure that people can easily understand what it is that you do right away. They should never feel confused when they land on your site. Banners, explainer videos, and things like that could also help people to understand what it is you do, so use them wisely, along with high quality images.
Make It Easy to Connect With You For More Information
Something that is so obvious is actually overlooked by many. You want to make it easy for your site visitors to contact you. This does not mean a contact page with a contact form. This is hardly enough! Your phone number and email address needs to be readily visible for visitors to use. Now, before you complain about spammers calling you, think about it this way.
A Practical Example
Your site has a contact page with a contact form only, no email address, no phone number. I’m a prospective customer and I have a question before I buy. But I can only get a hold of you via a contact form, that I’m pretty sure you will not even respond to. Because we know that many companies do not respond to contact form inquiries.
But your direct competitor has 3 contact options listed on every page: a live chat option, with a phone number, plus an email address I can use to contact them.
I am not your friend, I don’t know you personally. Looking at this scenario objectively, which company do you think I will contact and buy from?
Don’t think this is a random scenario. No, my friend, this is how companies lose money every day. Because they don’t want spammers and solicitors calling them or emailing them. Guess what? Nobody does!
To alleviate the spammer problem, you have options. For example, you could
- get a support @ yourcompany dot com email address and use it exclusively for customer service,
- add another phone line to your account and use it as your dedicated business line, or
- implement a chat bot system to handle initial inquiries.
The point is, there are options. There is little reason for most companies to limit contact with potential customers. You are losing money when your single source of contact on your website is a simple contact form.
Allow Site Visitors to Subscribe To Your Community (and Communications)
Let’s face it, site visitors can land on your site, find what they’re looking for, and bounce, never to return. There’s a reason why we dubbed this activity the bounce rate. Your goal, of course, is to get people to subscribe, or optin, for your offers, whether you’re selling products and/or services. Be sure to have an easy, visible way for people to subscribe to your communications, be it email marketing, text messaging, or Facebook Messenger. You want interested site visitors to stay and join your community.
Select A Great Ecommerce Platform
If you’re going to be selling goods or services through your website, you’re going to need to make sure you have the right tech to do it. You could just have a brochure style website if you sell services that require a conversation first. However, if you sell any products that people don’t have to talk to you about, you need folks to be able to hit that buy button whenever they feel like it. The internet does not sleep.
Having an ecommerce site that people could actually use to buy your products will likely help you to increase your profits. You don’t have to buy in to a super-sized ecommerce platform for your business. There are ecommerce options in all price points that will fit your needs and budget.
Make Sure You Have An Interesting And Engaging User Interface
Making sure our business has a website interface that really makes an impression on visitors is crucial. You can do this in so many ways. Using graphics in easy to read fonts is just one idea; you could also research your competition and see what they are doing. Don’t copy them, but do take tips that could help you to create a better site. Whatever you decide to do, make sure everything on your website is constantly on brand. It should all align with your image and what matters to you.
Are you ready to build your successful business site in 2020?