If you’re running a business in today’s economy, whether it be big or small, you need a website. Gone are the days where you could just get by on word of mouth or hopes that someone might find you in the telephone book.
In today’s digital age, search engines on the internet are the modern equivalent of the telephone book and that’s where you want people to find you. Your website is your brand’s window to the world. Here are 3 key website elements that impact every brand, no matter the size or industry.
Three Key Website Elements That Impact Every Brand
A website can display a healthy amount of information about your brand in just a few minutes. It’s true that you only get one chance to make a first impression, so it’s essential to get it right.
Websites come in all different shapes and sizes but if you’re trying to run a business or develop a brand, you need to look professional. If you were interviewing to be the CEO of a company you wouldn’t show up to the interview in jeans and a t-shirt, so take the same approach when it comes to your website.
Web design is constantly evolving and what looked modern yesterday might be out of date today. Unfortunately you have no choice but to keep up. If you’ve been around the internet for a while you should be well aware that visually there’s a big difference between the websites of the 1990s and today.
Always make sure to keep the look of your website up to date. If your website looks outdated, why would anyone have reason to believe that your business practices are any different?
Frequency of Updates
Another thing to stay on top of when it comes to establishing your brand through a website is to make sure you update your site frequently.
Adding a blog to your site can work wonders and give people a reason to come back. A site with a lack of updates says that you’re not focused on building your internet presence. It also says that you don’t feel the need to keep your customers updated on what’s going on with your business.
Information gets around fast in today’s society. You obviously want people to spread the word about your brand, but in order to do that you need to give them something to talk about. Updating your website frequently gives people something to talk about.
Navigation & Usability
Always make sure that your website is easy to navigate. If a customer or client comes to your site looking for something specific and they can’t find it, they will immediately go somewhere else.
Keeping your website organized shows that you care about helping people find what they need. Take a look at your website from an objective point of view and make sure that if you were someone looking at it for the first time, you could find what you need as quickly as possible.
Once again, you only get one chance to make a first impression and every click counts. If you get people on your website, the goal is to keep them there.
Always make sure your website looks modern from a visual standpoint, is updated frequently and is also easy to navigate. Keeping up with these three tasks will give you a website that lets people know your brand means business.