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How To Push Your Way to the Top of the Search Results

How To Push Your Way to the Top of the Search Results

Marketing Strategy
Getting visitors to your site takes constant work. If you are struggling to do this, you need to ask yourself: What exactly am I doing to drive the right people to my website? Are you doing all it takes to drive traffic to your website? I'd encourage you to actually write down your answers. Often times, we overestimate the execution of our ideas. Are you really taking the steps necessary to drive organic traffic from the search engines? How To Push Your Way to the Top of the Search Results You may think that having a beautifully crafted website will attract people. Or that your products and services will speak for themselves. Build and it and they will come is not a business strategy, marketing strategy, or any other kind of…
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3 Things You Must Do to Succeed As a New Solopreneur

3 Things You Must Do to Succeed As a New Solopreneur

Marketing Strategy
Taking the leap into starting a business can be a scary thing for anybody. It comes with risks, stresses, and responsibility of taking on the world while being responsible for a company and workforce. Imagine taking on this responsibility, but alone. This is the life of a solopreneur. The difference between a solopreneur and an entrepreneur is when you are a solopreneur, you do it all yourself. This means doing the operational side of the business, such a contracts to managing marketing campaigns, such as advertising and literally everything in between. 3 Things You Must Do to Succeed As a New Solopreneur   While the business of being a solopreneur can seem overwhelming, there are different tactics you can employ in order to run a most efficient level. Today, we…
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7 Ways To Drive More Traffic To Your Website

7 Ways To Drive More Traffic To Your Website

Marketing Strategy
If you want to get people to your website, being at the top of the list on the top search engine is key. Companies like Google and Yahoo spend millions of dollars developing the algorithms for picking where websites go on the list, and businesses spend millions of dollars a year trying to get to the top. Being there is just that important. Getting traffic to your website is something that takes dedication and time. There is more competition than ever before, and with the constant improvement of search engine algorithms, you'll need to provide more value than ever before to your audience. 7 Ways To Drive More Traffic To Your Website Value alone will not push you straight to the top of the SERPs. After all, the amount of…
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Seven Branding Tricks To Make Your Business Stand Out

Seven Branding Tricks To Make Your Business Stand Out

Branding
To succeed online or in business generally for that matter, you need a brand. It's not enough to simply start spamming the web with content; you need to ensure that you have thought about who you want to be when your brand grows up. Getting your branding right helps to introduce your company to potential new customers, telling them clearly who you are, and the services you offer. When considering the elements of your brand, it is also important to think about Awareness - how you are going to raise awareness of your company Interest - how you are going to introduce an increasing number of potential customers to your products and services, Conversions - how you are going to turn potential customers into paying customers, and Evangelists - how…
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How to Rise Above the Noise and Get Your Message Heard

How to Rise Above the Noise and Get Your Message Heard

Marketing Strategy
We’re all constantly ‘switched on’ and distracted these days, aren't we? Scrolling through our phones, laptop by our side, loud noise everywhere. And that makes it a real challenge to get any marketing message across effectively.  Unless you understand the way people’s brains work - and form a real emotional connection. But how does an emotional connection help you rise above other distractions  - in a world that’s constantly switched on? Well, I'll tell you... No time to read the full post? Listen to it on the podcast: How to Rise Above the Noise and Get Your Message Heard [Tweet "How does establishing an emotional connection in your marketing help you rise above other distractions - in a world that’s constantly switched on?"] The gift of sound and vision Vision…
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5 Ways to Use Tshirts to Market Your Business

5 Ways to Use Tshirts to Market Your Business

Marketing Strategy
There are a variety of marketing techniques that can bring attention to a business, and wearable apparel is one of the simplest and easiest categories to implement. Brand are still using shirts because it is a classic method that still works well. T-shirts offer many benefits for business owners who want to gain visibility. When consumers wear your t-shirts in public, they are doing the marketing legwork for you. And what business doesn't want their message spread in public? 5 Ways to Use T-Shirts to Market Your Business Marketing your business using tshirts may seem like an obvious technique, yet many business owners don't invest in this way. If you're not quite sure how to use tshirts as a marketing tool, consider these five ways that t-shirts can be used…
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Social Media Marketing for Introverts

Social Media Marketing for Introverts

Strategy
If you're a natural introvert, there's no reason at all to shy away from social media. Don't let the word 'social' throw you. Social media sites offer a great platform for introverts to be social on their own terms. You get to interact with other, but keep control at the same time. Many people are surprised when they find out I’m an introvert. My business is marketing and social media and yes, I’m an introvert! I know, on the surface this doesn’t even seem possible, but it’s true. If given the chance, I will happily sit in the corner by myself and curl up with a book. I can attend an event and not say a single word to anyone, and enjoy myself immensely just the same. This is me,…
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Build An Online Store: Your Step by Step Guide

Build An Online Store: Your Step by Step Guide

Marketing Strategy
The decision to build an online store can be a chance for you to reach a whole new audience and sell your items worldwide, and to make a real name for yourself in your industry. Whether this will be your first platform, or you want to integrate your brick and mortar presence with an ecommerce solution, there is a process to set up the proper foundation for your shop.   Making the switch from a physical store to an online one is something which can be amazing to try this year. If you are planning for the migration, it is important for you to follow some simple steps to make the process easier all round.  How to Build An Online Store Buy A Domain Name  Once you decide to build an…
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