Modern marketing can get a little complex and complicated with the passing of each day. As such, every entrepreneur and marketing manager should try to simplify the process in any way they can. Building a strategy that encourages you to focus on the most important factors should be top of the agenda.
While pirates master the seven seas, marketing experts will find their treasure by focusing on the seven Cs. Here they arrrrr.
*You’ll be pleased to know there will be no more pirate analogies or puns.
7 C’s That All Online Marketing Experts Must Embrace Right Now
The harsh reality facing modern businesses is that very few can appeal to a universal audience. Consequently, then, finding your place in the market is one of the most significant challenges of all. To do this, you must learn to ask: who is the customer and how are they different to others.
Building an ideal consumer profile will provide direction for every future decision you make. This can range from identifying their motives for buying your products to choosing the right marketing methods. The results will lead you to greater returns. It’ll also help you achieve a sense of consistency across the board for stable results.
It’s better to achieve success in a smaller pool than fail due to overly generic marketing concepts. When you fall into the second category, you run the risk of wasting time and money.
Communication sits at the heart of all business endeavors. The interactions with prospective clients will rely heavily on your ability to share your brand story in a compelling fashion. In addition to making consumers care about your business, you need to show that you care about them.
Investing in better communication systems is vital. This will allow clients to seek further info or achieve the answers needed to remove obstacles standing in the way of their purchase. When they can resonate with the people behind the brand too, it’s likely that you’ll be able to cross-sell too.
When communication is clear, it’ll also make life easier for marketing employees as they reach out to new and existing clients. This is another huge reward that can change everything.
First impressions count for a lot in modern business. Studies show that you only have eight seconds to grab a consumer’s attention. Therefore, imagery and branding features are essential ingredients in the recipe for success. Whether working online or in a brick and mortar store, color is crucial.
A little research into color psychology will highlight the impact it can have on a client during the first point of interaction. Influencing their minds before they’ve looked at the products can translate to better reactions. This extends to services too, and can significantly boost sales rates.
The color schemes can also become synonymous with your brand, making it instantly recognizable. This can create a more memorable vibe for increased customer lifetime values.
In the world of modern marketing, there can be no arguments against the concept that content is king. Consumers are statistically shown to respond far more positively to content. This is instead of traditional ads. Moreover, the interactive and engaging manner means they have a far greater impact on customers.
Quality content can take many forms including videos, blogs, podcasts, infographics, and more. If you can connect to clients in this manner, you’ll gain increased brand awareness while also selling products in a less explicit way. It should be noted that it offers a sense of added value, which can put clients in a better mood.
The fact that you can often monetize content to produce another source of revenue. Given that the marketing strategies need to be a numbers game, this can have a telling impact.
It’s unlikely that you’ll conduct all aspects of your marketing strategies alone. Therefore, it’s vital that you focus on collaboration. All employees, including non-marketing teams are an ongoing reflection of the brand. Building a clear image naturally allows them to provide the goods time and time again.
The idea of collaboration shouldn’t be limited to internal matters. Social influencing has become a particularly effective marketing method in recent times. When you find a creative that shares a similar audience to yours, the possibilities are incredible. Marketing becomes far more cost-efficient.
Better still, effective collaboration will save you a lot of time. This allows you to focus on other parts of the business. So, when you do gain more sales, people will have more reason to love it.
Consumers need to trust a business before committing to a purchase. This is particularly pertinent when dealing with online interactions. Without a sense of trust, it becomes very difficult for them to complete a purchase. This is regardless of how great the deals on your products and services might be.
To establish an added sense of trust, your marketing endeavors can focus on reviews and referrals. Perfecting your Google My Business listing is another important step. It will lead your venture to even greater progress. When supported by clear contact details and good customer support, you should thrive.
Your business reputation will grow over time, which should also encourage people to spread the word. Get this right, and it removes a significant barrier between your business and more sales.
Everything you do in business, especially in regards to marketing, should be focused on the sale. As such, a clearly defined pathway to conversion should be constructed ASAP. Otherwise, clients will find excuses to take their custom elsewhere. Especially as most require seven interactions before buying.
The use of email marketing streams can be useful, while PPC and content are crucial features too. However, it’s not simply about visibility and direct marketing. Using analytical tools to spot customer trends is equally crucial. This change of mindset can become the greatest step to success.
When your conversion rates are higher, you’ll need to reach fewer people to gain revenue. Nothing you do has any real impact if it doesn’t bring a sale. Keep this in mind and you’ll be fine.