Miss Kemya │Marketing Strategy │Social Media Management

04Feb 2021 by Miss Kemya

How to Increase Sales Conversion With Video Marketing

If a picture is worth a thousand words, a video is worth a million. In the digital environment, customers prefer to get information about the businesses they consider engaging with through quality video content. Each interested set of eyes visiting your platforms and sales channels is valuable. To attract them, your video content needs to be well-made and informative. Those visitors who stay longer have an exponentially higher chance of becoming a paying customer, as opposed to casual window shoppers with nothing better to do than scroll. In the words of the marketing guru, Seth Godin: “Marketing is no longer about the stuff that you make but the stories you tell.” What stories can you tell about your business? Stick to what you know and tell them confidently. How to…

28Jan 2021 by Miss Kemya

How To Blog Your Way To A Book

Authors, Blogging

So many people dream of being a published author. Far more than I ever realized! However, I notice so many people that have this dream, simply keep it as such, a dream. Why is this? What holds most would-be authors back from publishing? It’s not a lack of writing talent. It’s definitely not a lack of knowledge. And for sure it’s not a lack of desire. If you asked most people why they have not finished their book, the answer is simple: time. Entrepreneurs are busy people. You have clients to serve, a business to run, a family to care for. Not only that, but you’re spending time creating new training courses, marketing on social media, managing your team…the list is nearly endless. When would you have time to write…

19Jan 2021 by Miss Kemya

How to Become Confident with Video Marketing

Video Marketing

Making great videos and becoming confident with video marketing takes practice. It all starts with having a goal in mind, knowing your audience, and then developing a plan to succeed. You need a plan of how to prepare for doing a video, and a plan to deal with nerves and shyness during the video. Video marketing is about more than simply hitting "record" or going live on social media. Be sure to include the following steps in your video marketing plan, so that you appear as a confident and experienced video marketer! How to Become Confident with Video Marketing 1. Know Your Goal For Each Video When you make a video, it’s imperative that you understand why you’re making it. This is true whether you are shy or not.…

14Jan 2021 by Miss Kemya

Local Marketing Tips For A Landscaping Business

Local Marketing

With more and more people taking pride in their gardens, landscaping has never been more popular. A landscaped garden can increase a home’s value by between 5.5% and 12.7%. This is dependent upon the type of landscape and the home’s original value. If you’re a landscape gardener you may be thinking about how to capitalize on this. Here are some local marketing tips to help your business thrive. Local Marketing Tips For A Landscaping Business Define Your Client As with any business, you need to know who you want to work for. Once you are aware of this, you can cater your marketing specifically for them. It would be nonsensical using the same marketing techniques for everyone because of their different expectations and budget. Furthermore, when you have identified…

07Jan 2021 by Miss Kemya

Create Your Action Plan and Online Business Timeline

Tips and Tools

Most businesses start out with a dream and an inspiration, but that is where it ends. Even the most innovative businesses can wind up closing their doors because a good action plan and a focused timeline were not in place at conception. There are many benefits to creating your action plan and online business timeline. When you have an action plan put into place and follow it regularly and continue to focus on your business timeline, things will run much more smoothly for your new business, your employees, and your customers. Note: An action plan and timeline are useful even if your business has been around for a little while. It is never too late for proper planning! Here are a few tips to help you get started. Create Your…

21Dec 2020 by Miss Kemya

Conquer Marketing to People With Short Attention Spans

Marketing Strategy

In the era of instant gratification, consumers have the attention spans of... are you already thinking of something else?! The challenge is that marketers have to figure out how to capture attention spans in far less than 10 seconds. This means marketing campaigns have to succinct, creative and have just enough pop to make the consumer pay attention. But this poses a problem. They say that the attention span of the public, when it comes to grabbing their attention, is only eight seconds. The problem with short attention spans and content marketing is that usually it takes more than eight seconds for the user to click through to the content and start reading. But, there are ways to fight back and conquer marketing to people with short attention spans –…

18Dec 2020 by Miss Kemya

Boost Your Brand Through Social Media Engagement

Social Media

The premise of social media is all about fostering interaction. There are no fancy tricks to learn. Using social media is about compelling people consistently to engage with you and then share your content. This is the main purpose of social media and it applies across every network. There is no secret formula necessary in order to become a social media success story, all you need is compelling human interaction. What does compelling human interaction mean? The exact definition depends on your website or blog, but generally speaking it means that you want to involve people in a conversation that is related to your topic. It is really nothing more complicated than this. The key to social media is being social. By pure definition, social media should be a two…

10Dec 2020 by Miss Kemya

What Your USP Really Means to You and Your Customers

Marketing Strategy

How many marketing terms have you heard, that make you go hmmmm? There is never a shortage of marketing terms that get tossed around, that non-marketing folks don't fully understand the relevance of. One of those terms is a USP - Unique Selling Proposition. Here's why you need to know what it is, and what it means for your business. Crafting your unique selling proposition (USP) is an important component in running a long-term, successful business. The process of creating and writing down your beliefs and values, and aligning them with your goals and strategy, will help you to create an action plan for success. If you don’t understand why you do something, and you can’t explain why to others, it will be difficult to create either products or materials…