Miss Kemya │Marketing Strategy │Social Media Management

26Sep 2020 by Miss Kemya

A 9 Step Approach To Marketing Your Small Business

Competition is everywhere, and if you run a small business, then you need to fight in order to survive against other companies that offer a similar product or service. Whether you win your fight or lose, it will depend on how much time and energy you put into your marketing efforts. Today, there are more marketing techniques and channels than ever before. From print media through to native ads network, there are plenty of choices out there. There are so many choices that it can make it difficult for business owners to figure out what techniques to try, and when. So, if you run a small business, how can you tell whether you are doing the right thing in your marketing strategy? In this article, we’ll share a nine step…

25Sep 2020 by Miss Kemya

Your Employees Can Be Assets To Your Marketing Efforts

Tips and Tools

When you think about marketing, you probably think about social media posts, Google Adwords campaigns, billboards, and all of the usual stuff. Chances are you rarely give a second thought to your staff...but you really should. Your employees can be one of your greatest assets when it comes to effectively marketing your business. Your staff are ambassadors for your brand - they are the people at the front and center of everything you do and are typically the first people your customers will interact with at any given time, so it stands to reason that they can, and should, play a key part in your marketing strategy - here’s how... Your Employees Can Be Assets To Your Marketing Efforts Excellent Customer Service You might not immediately link customer service…

24Sep 2020 by Miss Kemya

Marketing Faux Pas That Could Be Holding You Back

Marketing Strategy

While marketing alone won't guarantee success in modern business, its influence on your bottom line is huge. As such, all entrepreneurs have a responsibility to analyze their current strategies. And implement the changes needed to unlock their full potential. Following positive steps is vital, but you must not overlook the need to sidestep potential pitfalls. Here are some of the most common mistakes that companies of varying backgrounds commit. Avoid them at all costs. Marketing Mistakes That Could Be Holding You Back 1. Going It Alone The harsh reality is that you do not have the time or the expertise to handle all aspects of every campaign. Therefore, learning to appreciate the benefits of PPC services or professional web design will work wonders. On a similar note, you can…

23Sep 2020 by Miss Kemya

A Solopreneur’s Guide to Building Brand Awareness

Branding

Raising brand awareness as a solopreneur isn't a quick, easy process, but it's worthwhile. As your brand awareness goes up, more people know about what you offer and are more likely to feel compelled to do business with you. Plus, if people like your company once they give it a try, many will spread the word to their friends. A Solopreneur's Guide to Building Brand Awareness Here are eight excellent ways to start effectively building your brand: 1. Show a Consistent Image People likely encounter your company in a wide variety of places — through social media channels, your website, postcards sent through the mail and more — and it's best to have a solid brand image reflected on each of them. You can't convey all aspects of a…

22Sep 2020 by Miss Kemya

5 Ways To Prep Your Business For The Holiday Shopping Season

Tips and Tools

Happy Halloween 🎃 I'm only half joking! Now is the time to start planning your holiday promotions, if you haven't started already! Think it's too early? Nope! I've been drinking pumpkin spice creamer in my coffee for weeks now. And the big brands have already started planting seeds around holiday promotions. We all know it takes time to create marketing campaigns. Between figuring out what to sell, what to promote, getting enough inventory, and crafting social media campaigns, it takes months to really solidify a holiday marketing strategy. So first things first, what do you want to sell over the next 3+ months of the year? If you're not sure, set aside 60 minutes over the next 48 hours and figure it out. Next, grab a fresh notebook, or open…

17Sep 2020 by Miss Kemya

21 Low Budget Marketing Tactics You Can Use Now to Get Results

Marketing Strategy

Did you know that you can do marketing like the pros without breaking the bank? By leveraging some effective low-cost digital marketing tactics, any business no matter how small can spread brand awareness, generate leads, and make more sales. You don’t need a big marketing budget to have a big impact. 21 Low Budget Marketing Tactics That You Use To Get Results Now Here are 21 low-cost or free marketing ideas you can start using today: 1. Get into content marketing. Create unique, helpful content and share it far and wide across the internet. Notice, I said "create". Create valuable content to share with your audience, that will demonstrate your expertise. 2. Find the online groups where your target market hangs out and interact with them there. These could…

11Sep 2020 by Miss Kemya

How Long Should Your Blog Posts Be?

Blogging

Every few months we get some new advice from a blogging guru saying that our blog posts need to be longer, or shorter, or that they should be broken up into 10 pages of bite-sized chunks… it can make you crazy. Let’s talk about this. How long should your blog posts really be? How Long Should Your Blog Posts Be? What's the magic word count number? It would be great if there was a magic number that guaranteed best results, wouldn’t it? But that’s like asking someone to tell you how long your conversations with other people should be. Sometimes it’s nothing more than a few words or sentences; sometimes you have a nice long talk. It all depends on how much you have to say to each other,…

09Sep 2020 by Miss Kemya

What’s The Goal Of Your Blog Post?

Blogging

Before you sit down and write the first word of your next blog post, stop and think about what you want to accomplish with your post. What’s your goal? How is this blog post going to help you accomplish something to help you move forward with your business. Oftentimes, we get so caught up in hitting "publish" so that we can get content out to our audience. We're worried that we need to keep the blogging train moving, we need to be sure to up date our blogs with fresh content. For SEO, to keep our readers engaged, to keep the search engines busy. Yet, how often do we stop to think about the WHY. Why we are publishing what we're publishing? It's time to pause and reflect on our…