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Backlinks: Link-Building For New Businesses

Backlinks: Link-Building For New Businesses

Website Design & SEO
If you’ve spent any time learning about SEO in the past, you will have probably heard of link-building before. This process involves building a series of links that make it possible for Google to understand your website properly, and a major part of this effort comes in the form of backlinks. To help you out with this challenging side of SEO, this article will be exploring backlinks, and how you can start building them for your business. Backlinks: Link-Building For New Businesses   What Are Backlinks? Backlinks are simply links from other websites that Google can follow to find yours. Having backlinks coming from reputable domains that have put a lot of time into their websites will always look positive to Google, giving you the chance to leverage their success…
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How to Create Stunning Social Media Graphics Without a Design Degree

How to Create Stunning Social Media Graphics Without a Design Degree

Branding
There are times when you need some beautiful social media graphics, but your budget doesn't have space for a professional designer. Fortunately, you can use some tools and methods to create stunning images for various platforms without spending anything other than your time. According to GlobalWebIndex, about 54% of social media users research products. If your business doesn't yet have a strong presence on at least one platform, it's time to learn the ins and outs of the location where your buyers hang out. You don't need to go back to school and get a design degree to create stunning social media graphics. You just need to focus on a few particular elements and pay attention to detail. When your marketing budget allows, you can always hire a graphic designer.…
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Everything You Need to Know About Ecommerce Marketing

Everything You Need to Know About Ecommerce Marketing

Marketing Strategy
Ecommerce has never been more competitive. Revenue in this market is expected to reach $2.2 trillion in 2020, with a tendency to rise even further in the following years. Digital marketing and eCommerce experts are bound to find new ways to communicate with their audiences, as it is becoming increasingly difficult to stand out from the crowd and make one’s brand visible online. In this guide, we will introduce some of the most prevalent concepts involved in eCommerce marketing, as well as talk about some marketing channels and strategies you could use to successfully market your online business. Everything You Need to Know About Ecommerce Marketing   What is Ecommerce Marketing? As you might have deduced, eCommerce marketing refers to marketing in the sphere of eCommerce. This pertains to activities…
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What Leads To Better Online Customer Conversion?

What Leads To Better Online Customer Conversion?

Marketing Strategy
When it comes to digital marketing, a lot of people tend to focus on reaching as many people as possible and getting as many clicks on the site as you can. However, without thinking about what happens after they land on your site, you can end up losing all of those people who click before they have a chance to convert. Here, we’re going to look at what you can do to improve conversions through your site. What Leads To Better Online Customer Conversion?   Good website design is crucial. First of all, you have to think about the main tool that leads to conversion. If someone is clicking a link to your site or an advertisement, you have to make sure the website is well designed enough to hold…
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Yes, You Do Really Need a Marketing Plan

Yes, You Do Really Need a Marketing Plan

Tips and Tools
It’s tempting to try to run your business without a plan. It may seem like you can just get up each day and do what you want to do and the business will be successful. While that sometimes does happen, it’s not likely. Don't let these seemingly viral overnight sensations fool you! The main reason most businesses fail is due to lack of a plan and lack of follow through. It doesn’t matter how large or small your business is; you really do need a plan. If you really want to have a successful business, then you will need to go through the effort to create a marketing plan. Yes, You Do Really Need a Marketing Plan   No time to read the full post? Listen here on the podcast:…
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How to Boost Your Marketing (and Credibility) with Customer Recommendations

How to Boost Your Marketing (and Credibility) with Customer Recommendations

Marketing Strategy
You don’t need a big budget to launch a successful marketing campaign. With a repertoire of online marketing tactics and some time and effort, you can do exactly what the big brands do but without the budget. One great way to make the most of your marketing efforts is to get customer recommendations. Why Do Recommendations Work? Recommendations are a type of social proof. This is a psychological phenomenon where people see others get results and naturally conclude that if they perform the same actions, they will get the same results. For example, when your customer tells people how your product or service helped them, those people will want to try it themselves. How to Boost Your Marketing with Customer Recommendations   Not time to read the full blog post?…
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Is It Worth Incorporating Your Blogging Business?

Is It Worth Incorporating Your Blogging Business?

Blogging
Running a blog as a sole proprietor can be an easy way to get started, providing you with the opportunity to start working right away. Many people choose to go down this route, and it often makes sense when you’re not making much money from your blog. As time goes on and your audience grows, though, you could start earning some real money from your blog, and this will make it well worth spending some time to incorporate your business. To give you an idea of why you’d want to do this, this post will be exploring the benefits of having your blog operate as a proper business. Is It Worth Incorporating Your Blogging Business?   Protection When a business is incorporated, it will become its own separate entity. This…
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How to Break Up Your Content And Make It Easy to Scan

How to Break Up Your Content And Make It Easy to Scan

Blogging
Let me ask you something. How much content is thrown at you on any given day? It’s a lot, isn’t it? We’re bombarded by articles, social media posts, emails, podcasts, videos etc. We come across a lot more content than we could possibly consume any given day. And chances are that a lot of it is good stuff. As a result, we’ve all gotten pretty good at scanning and then picking and choosing what we actually want to read, watch, or listen to. And that’s why it is important to break up your content and make it easy for your readers to scan through it. Why Breaking Up Your Content And Making It Easy to Scan Is Important If you can’t show them at a glance what the post is…
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