Miss Kemya │Marketing Strategy │Social Media Management

01Aug 2020 by Miss Kemya

Why Choose the Top 3 Social Media Platforms For Your Small Business

Social Media

When it comes to putting a marketing plan together, it’s important to know how to include a social media campaign into your plan. Because social media is an incredible tool to make use of in the modern day and age, and being able to utilize it to its full power is key for success in your small business. Before you get started with every single social media platform out there, it’s important to know what social media platforms are best for a small company like yours. So, here are the top three, with a little more detail about why they’re so powerful below. Why Choose the Top 3 Social Media Platforms For Your Small Business Facebook Facebook is quite an old social media platform, and it’s been around the…

28Jul 2020 by Miss Kemya

3 Major Qualities of Great Brands

Branding

When you are first starting out with your brand development, it can be challenging to know whether or not you are doing everything you should be doing to make it as complete and rounded as possible. The truth is that there are a range of important qualities which you need to look out for if you are going to develop the strongest possible brand. Here are some of the major qualities of great brands that you should be aiming for as best as you can, to ensure the brightest possible future for your business. No time to read the full post? No problem! Listen to it on the podcast: 3 Major Qualities of Great Brands Specificity First of all, you need to try and avoid having a brand image which…

21Jul 2020 by Miss Kemya

Should You Focus On Customer Acquisition Or Customer Retention?

Marketing Strategy

In a world where lead generation seems to rule the marketing funnel, it can be easy to focus on acquiring new customers. After all, you need to sell more to make more, right? So naturally, most businesses focus on expanding their customer base to achieve this increase in revenue. However, the old adage remains true as well. It’s cheaper to retain a customer than it is to acquire a new customer. Which means we should be focusing on customer retention at all times. Seems like a contradiction in focus, doesn’t it? Here’s the thing. A business should be focused on customer acquisition AND customer retention. You want to gain new customers while keeping existing customers. A natural churn rate is unavoidable. However, there needs to be a conscious effort to…

17Jul 2020 by Miss Kemya

5 Rules Of Spending More To Earn More

Tips and Tools

It’s a golden rule of business: You can’t grow if you don’t invest. However, for many self employed experts and small businesses, working with a limited budget can make investment strategies confusing and challenging. In today’s climate, where a global pandemic has slowed down revenues and activities, investing more into your business could seem counterproductive. But don’t dismiss investing for growth just yet. If you’re going to invest in your business and see a return on your investment, you need to be able to answer one question: What benefits will you get from the investment? This is not as easy to answer as it sounds. After all, business investments don't offer as linear a return as some might think. So spending $1 could return $1, but it could also return…

15Jul 2020 by Miss Kemya

Innovative Mobile Marketing Campaigns To Learn From

Marketing Strategy

It’s estimated that there are over 3.5 billion smartphone users worldwide. In 2020, smartphones are an essential piece of kit for business owners and consumers. So, whether you’re a start-up business, small business, or entrepreneur, mobile marketing campaigns are a trend you can’t afford to ignore. There are plenty of ways to take advantage of mobile marketing and create innovative campaigns that engage customers, sell products or market your brand. In this article, we’re going to show you how other brands have been smashing mobile marketing so you can learn from their innovative campaigns. 1. Burger King - Burn That Ad Burger King’s Burn That Ad campaign launched in March 2019 in Brazil. The premise behind the campaign was to encourage consumers to ‘burn’ Burger King’s fast-food rivals by using…

08Jul 2020 by Miss Kemya

Small Budget? Here’s How to Market Like a Huge Brand

Marketing Strategy

Big brands spend an enormous amount of money on advertising and marketing, but as a solo entrepreneur or small business owner you don’t have to do the same. You can market your business just as effectively on a shoestring budget by utilizing some basic free or low-cost marketing tactics. If you engage with your audience effectively and provide high-value content, you can achieve all your business goals, just like the big companies do. Small Budget? Here's How to Market Like a Huge Brand Here are five ways you can do your own marketing online with little or no cost. No time to read the full blog post? No worries! Listen to it on the blog: Engage on Social Media Social media is a great way to interact with your audience…

02Jul 2020 by Miss Kemya

Rebranding Your Business? Start With These 4 Essentials

Branding

With the current state of the world, it is not far fetched if companies want to rebrand to stay relevant in their industries. It is one of the marketing strategies that brands can use to bring themselves back into the limelight, especially after a crisis. Rebranding is supposed to improve the status of your business, but that’s if you do it the right way. So, in this article, you’ll be introduced to a few tips to put you on the right track. 4 Tips For Rebranding Your Business The Right Way Re-evaluate Your Goals, Mission, and Vision The objectives you set for your company go a long way to set the stage for its operations. It defines what you stand for in the industry and what you have to offer.…

30Jun 2020 by Miss Kemya

6 Essential Marketing To Do’s For Your Small Business

Marketing Strategy

As technology grows and changes, digital marketing presents us with many new opportunities. At the same time, best practices evolve to meet the changeable expectations and desires of our audiences. As Beth Comstock says, ‘marketing’s job is never done. It’s about perpetual motion. We must continue to innovate every day.’ To support your marketing strategy in 2020 and beyond, try these six marketing moves. 6 Essential Marketing To Do's For Your Small Business 1 . Produce long-form educational content According to Sword and the Script, ‘Long-form content earns 3-times as much traffic and 4-times as many shares than articles of average length.’ Long-form content usually refers to content of 3,000 words or more. The survey data also concluded that longer headlines frequently earn more backlinks and shares than shorter headlines.…

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