There is no denying that we are in the midst of defining what “normal” means in all facets of our lives. This includes running a business. It appears that we may never experience “normal” as we once knew it. We are developing new routines and new ways of thinking in a post Covid world. This applies to our marketing strategies as well.
One school of thought to come out of the pandemic is that we do not have to base our marketing on our current situation and wait for something big to happen. This is exactly the time to deal with what is left of the current year, and build a marketing strategy for moving forward.
As with any marketing strategy, it is important to understand that if you want to find success in 2021, we need to start working on strategy right now. Start setting goals now and planning your new campaigns, sales and content strategy on social media. By the end of the year, you will be able to see how far you have come!
The Latest Trends To Consider For Digital Marketing After Covid-19
An Online Store Is No Longer Optional
Digital marketing after Covid-19 includes some for of ecommerce for many businesses. The Corona crisis has revolutionized the field of online shopping. While businesses have closed and gone bankrupt, there are quite a few others whose online stores have gained a steady stream of customers. It is very likely that even after places open regularly and the pandemic is over, digital will still be preferable to many.
The Customer Journey Matters, Now More Than Ever
A sophisticated and personalized marketing plan is going to greatly improve your chances of having future success after Covid-19. Gone are the days when the customer would see an ad by chance and simply turn to the store to buy the product. Today’s consumers have become accustomed to ads that offer them exactly what they are looking for.
Data is now harnessed in favor of analyzing the thoughts and behaviors of the consumer. To stay relevant and reach more customers in 2021, you must build a sophisticated customer journey that incorporates all digital means and is valid on all fronts. This includes landing pages and websites, Google, Facebook, YouTube, Instagram and more.
Include Marketing Automation & Personalization
If you’re ready to go from sluggish to thriving, it’s time to step up your digital presence! First though, it is important to look at your saas marketing stats and insights because this will provide you with data needed to make informed decisions. In the coming year, new technologies will emerge that businesses and organizations will have to adapt to. New tools will allow for better customization and accurate personalization of advertising. This is turn allows them to respond to interests or customer actions, using the right messages.
When you think about digital marketing after Covid-19, be sure to include automation. Yes, automation! Automation is a bit like magic. Its job is for the right person to get the right message, at the right time. We are not able to sit at the computer, monitor the behavior of each customer and contact them at the right point. The job of automation is to turn your entire marketing system into something that happens on autopilot.
For example, a potential customer who visits a landing page will receive a suitable message in a pop up or email. Yet another customer, who has already purchased a product, will receive a completely different message, such as a satisfaction survey or a repurchase coupon. If you have not yet adopted marketing automation in your business yet, it’s time to start. One way to implement this is to start a a series of email campaigns scheduled to go out automatically.
Content Is For Human Consumption
Once upon a time, search engines searched for exact keywords and phrases. This created a situation where the content on many sites consisted of an illogical and illegible combination of keywords. The content was written for Google, not for the people who surfed the site. But those days are gone.
Google and other search engines are sophisticated today. They pick up keywords even when they come with the addition of irrelevant keywords or biases. There are two critical data points that Google reviews.
- One of the data points that Google takes seriously is how much time people spend on your site (dwell time).
- A second crucial data point is whether they leave immediately (bounce rate).
In other words – it’s time to write for humans and not for an algorithm.
These trends aren’t necessarily new. However, they must be considered given the changing landscape of the internet and its users in a post Covid world. The web is full of content today. In order to really succeed in attracting surfers to your site, you must build an orderly, interesting, and value-added content strategy. Get professionals involved so that you can make amazing content, with impeccable photography, videography, and campaigns that make your brand look good.