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Why and How to Make A Fortune Using Social Media

Why and How to Make A Fortune Using Social Media

Social Media
Around fifteen years ago, social media was quite literally an online hub where guests could post things about their lives for friends and strangers alike on the internet. The idea was to show off certain aspects of their lives, meet new people, and perhaps promote a thing or two cheaply and easily. It was a fairly new and fun little platform that not many people thought would take off – boy were those people wrong! Ha! Nowadays, our lives are pretty much ruled by these social platforms. We’re constantly checking for updates on the news of the world, while hoping to see if the content we produce gains any attention or traction. If you don’t have social media, then you feel like you’re missing out on free education regarding pretty…
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5 Ways To Enhance Your Social Media Marketing Efforts

5 Ways To Enhance Your Social Media Marketing Efforts

Social Media
It is crazy to think that just fifteen years ago Facebook was created. A college student’s dream has now turned into one of the most influential inventions in history. Facebook ushered in the age of social media, and now, social media has completely re-written the way humans interact and communicate with each other and the world around them. Social media has become ingrained in our lives. Millions interact with it each and every day. As social media has evolved, it has been adopted into the business world. Almost every major company in the world is active on social media. Social media has proven to be an effective marketing tool as well as a communication tool. While many businesses have adopted social media as a viable marketing tool, their efforts are…
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How To Efficiently Use Local SEO To Increase Sales Revenue

How To Efficiently Use Local SEO To Increase Sales Revenue

Local Marketing, Website Design & SEO
Local SEO is the optimization of a local business’s website to rank high in the search engine result pages (SERPs), intending to target their local audience. When we talk about a local audience, we refer to your potential customers within the same geographical location as your business. Why is targeting such an audience crucial? Well, 46% of all Google searches are done by people looking for local information. How To Efficiently Use Local SEO To Increase Sales Revenue There’s more: [caption id="attachment_24440" align="aligncenter" width="768"] Source[/caption] As you can tell from the numbers, a local audience is a large pool of opportunity to boost your revenue. To make the most of these opportunities, you need local SEO for your business. This will help you to get noticed, resulting in an increase…
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3 Reasons Why Working Smarter Isn’t Optional

3 Reasons Why Working Smarter Isn’t Optional

Tips and Tools
You’ve probably heard the phrase “work smarter, not harder” at least a handful of times over the course of your professional life. It’s easy to find all sorts of quotes from successful entrepreneurs and business leaders out there. They're usually explaining the importance of being smart while managing your professional life. However, a lot of aspiring entrepreneurs still don’t take this advice properly to heart. These days, “working smarter” can begin with something as simple as a VDR software download. This gives you less excuse than ever before for not using online systems to save time, money and resources, for even the most complex, yet sensitive data projects. A Virtual Data Room (VDR) is a series of proprietary extranets that provide an online repository of data. Businesses typically use a…
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How To Make Your Brand Stand Apart From the Competition

How To Make Your Brand Stand Apart From the Competition

Branding
No matter what industry you are in, the world of business is competitive. You likely have dozens of competitors, each vying for the eyes and money of the same pool of customers. There are several ways to beat out your competition which range from creating a superior product, to differentiating yourself. Another is to simply have a brand that stands above the competition. If your brand is more popular, well-known or well-received than the competition, that will often get you a ton of customers. If your brand stands out, it will often be the first place people go when they need a product or service in your niche. However, getting a brand to stand out isn’t always easy. Without any further ado, let’s look at a few tips and ways…
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Digital Marketing: 3 Things You’re Probably Doing Wrong

Digital Marketing: 3 Things You’re Probably Doing Wrong

Marketing Strategy
Online marketing can transform your company, providing you’re doing it right. With the potential to increase brand awareness, send sales skyrocketing, and make you stand out amongst a sea of competitors, digital marketing is the ultimate way to grow your business. Despite the benefits it offers, a surprising number of companies fail to capitalize on what digital marketing can do for them. If you want to boost your ROI and increase your market share, take a look at three key things you’re probably doing wrong. Digital Marketing: 3 Things You’re Probably Doing Wrong   1. Ad hoc activity To be truly effective, your digital marketing activity needs to be consistent. Ad hoc attempts to raise your online profile to boost sales won’t provide long-term value. Furthermore, this type of sporadic…
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Use These Essential Tips To Design A Better Website

Use These Essential Tips To Design A Better Website

Website Design & SEO
Within the first five seconds of landing on your website, a visitor should be able to tell what your company does. Can they easily navigate to a different part of the site? Is your bounce rate low? If the answer to any of these questions is no, then you need to take a look at the design and optimization of your website. Your website needs to have a design that improves your user experience, has great functionality, and complements the content you’re sharing. Your website must also communicate clearly and quickly to your audience what you do, why you do it, and who you do it for. It’s easy to get distracted by shouting about how great you are and forget to address the core concerns of your audience. Use…
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Content Marketing Checklist: 5 Steps to More Compelling Content [Infographic]

Content Marketing Checklist: 5 Steps to More Compelling Content [Infographic]

Blogging
Content marketing is an approach that offers useful and valuable content to your prospects. The purpose of which is to draw in the right audience and retain their loyalty. It is also a foundation on which to build a much more stable relationship with your audience, that when done correctly, should help to generate plenty of sales leads. The primary way that content marketing creates these business to customer relationships is by offering your audience something of value. That usually means solving a problem they have, something that you may be able to do with a guide, tutorial, or review. Additionally, if you want to make your content as effective as possible, ensuring it's entertaining can help. It will become practically irresistible to your target audience if you can entertain…
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