If you’re a business and your website isn’t converting your visitors, you may want to start considering some social proof tools. Social proof tools are an easy way to inject more trust into your visitors and show that your website or business is authentic.
As much as local businesses like restaurants or shops rely on social proof and recommendations, all sorts of companies will find social proof tools are an essential part of conversion rate optimization (CRO).
What Is Social Proof?
Social proof is a way of displaying the trust in your brand from other customers. For example, through reviews, amount of purchases, recent purchases, hot products, etc.
In marketing, social proof is a way of getting your website visitors to trust your brand, products, and services in order to improve conversions. 91% of people will read a review before completing a purchase. If the reviews are good, customers are more likely to purchase in comparison to reading negative reviews.
When your website visitors see that other visitors or customers have trust in your brand, they’re more likely to convert. If existing customers enjoy the products or services you offer, new visitors will be more inclined to follow their lead.
Social Proof Tools To Improve Website Conversions
Fomo is a social proof marketing tool. Fear of missing out (FOMO) is a marketing term used to describe the feeling that if someone buys a product, you don’t want to miss out on the chance of purchasing something great, too.
Fomo uses intelligent tools that you can customize to integrate small pop-ups on your website. These include geo-location pop-ups, subscription pop-ups, product quantity pop-ups, and more. You can automate the whole process, track conversions and analytics, and even present information in different languages.
Fomo integrates with hundreds of apps, including Google Reviews, Hubspot, Stripe, TrustPilot, Magento, Facebook, and more. In addition, it offers customization down to intricate details and video guides to help you on your way. It’s one of the easiest social proof tools you’ll find.
Cost: From $19 per month
Free trial: 14-days
If you’re looking for a social proof tool that leverages your testimonials, Boast is one of the best options. As we already know, the majority of consumers will read a review before making a purchase. Customer reviews instill a lot of trust in potential consumers. However, reviews from strangers can also be less convincing at times, compared to someone you actually know.
Boast integrates with your website and offers a space for customers to add testimonials to your site, including video testimonials. Features include testimonial submission form, editing and publishing, review tracking, and the ability to share testimonials to your social media channels.
It’s a case of simply asking your happy customers to submit a testimonial, which you can then edit and publish to ensure they meet your desired goals. Boast is incredibly easy to use, perfect for beginners or advanced web developers.
Cost: From $19 per month
Free trial: 14-days
ProveSource is an all-encompassing social proof tool that easily integrates with your website, regardless of the platform you’re using. From reviews to social counters, ProveSource is incredibly easy to use. It’s as simple as creating an account, installing your unique snippet, and creating notifications for your customers.
You can customize notifications by choosing colors, timing, display rules, localization, images, and text. ProveSource allows you to track and monitor all of your impressions, clicks, leads, and engagement rates. You can even connect the tool to your Google Analytics account.
ProveSource’s social proof tool includes:
- Streaming recent signups and purchases
- Display how many visitors completed a certain action
- Show live visitor count
- Let your customers know what other customers think
- Informational pop-ups like money-back guarantees
- Social counter
Cost: From $18 per month
Free trial: 14-days
Provely’s social proof tools are incredibly easy to use. All you need to do is add a small piece of code to your website and Provely’s tools will do the rest for you. This is an ideal solution for beginners who have no coding experience.
Provely uses small pop-ups on your website depending on where you choose to place them. You can redesign the widgets and customize them so they fit in with your brand’s color scheme and define the information that’s displayed on them.
You can choose between showing real-time activity, past activity, or rotate between them. Provely’s subtle social proof tool is simple, affordable, and discreet, offering the chance to increase your conversions by reassuring your potential customers why other people chose your brand.
Cost: From $17 per month
Free trial: 30-day money-back guarantee
Notifia offers over 30 widgets you can integrate with your website, including social proof tools. You can customize your widgets to target specific audiences and types of content.
Creating widgets is very easy. You’ll get access to all the standard social proof tools as well as handy other widgets like email, call-to-action cards, blog promotions, and spin-to-win discount games.
Notifia allows you to customize your widgets in great detail, including the color, copy, and location. It’s also a multilingual tool so will work with your visitor’s preferred language. As it is an open API, Notifia integrates with more than 1,500 apps and the best part is you don’t need any coding knowledge to get it working.
Cost: From $9 per month
Free trial: No
Social proof is a worthwhile investment, and it doesn’t have to cost a lot. Social proof tools can improve your website’s conversions by instilling trust in your potential customers, from your existing customers.
Whether you want to show recently purchased products, customer reviews, and testimonials, or leverage fear of missing out, social proof tools allow you to reap the rewards by seeing how social trust can improve your ROI.
This is a guest post by Georgie, a Content Contributor for Web Hosting Professor. She is passionate about sharing her enthusiasm for technology through her content writing work, with a mission to help others learn and understand what makes the digital world so successful.