Marketing Sparkler Ι

20Oct 2022 by Miss Kemya

Grow Your Small Business With These Smart Marketing Ideas

Starting your own business can be challenging for entrepreneurs because there are often many moving aspects to manage when attempting to promote brand growth and exposure. Fortunately, you can accomplish this with the aid of a strong small business marketing strategy, but how do you get started? There are 13 measures you can take to assist you to accomplish growth and make your small business marketing strategy feel less burdensome. This comprises: Finding your audience will help you learn who to target. Identifying your unique selling proposition will help you stand out from rivals. Establishing a presence online to raise awareness and grow an audience. Creating a marketing plan will aid in staying organized and budget planning. Creating a website to aid in brand development and sales if you work…

29Mar 2022 by Miss Kemya

The Most Notable TV Advertisements

Marketing Strategy

Are you curious about the world of TV advertising? If you'd like to make use of it yourself for the sake of your business, then there is a lot to be known about it. One of the most enthralling ways to look into this subject is to take a look at some of the most notable TV advertisements, since their inception waaaaaay back in the 40s, 80 years ago or so. If you are curious about the history of tv advertisements, keep reading. This infographic is a great place to begin! A Few Of The Most Notable TV Advertisements In History Here you will see some examples of the most notable TV advertisements in history. Looking at these examples, you can clearly see some of the major trends relating…

08Mar 2022 by Miss Kemya

Are You Paying Too Much For Your Online Ads?

Marketing Strategy

Online advertising is essential for 21st century business. A solid strategy of SEO, PPC and social media helps. But are you paying too much for your online ads? The cost-per-click (CPC) advertising system is the primary marketing tool for most online campaigns. It is efficient, quick and provides a respectable return on your investment when configured correctly. However, you could be paying a lot more than you need to! Like SEO, Google uses various metrics to decide how much to charge for your clicks. Also like SEO, these charges revolve around the usability and efficiency of your website. For example your site’s landing page can significantly impact your charges based on keyword quality. Are You Paying Too Much For Your Online Ads? When implemented correctly, a PPC campaign can yield…

22Oct 2021 by Miss Kemya

How To Jumpstart Your Small Business Marketing Efforts

Marketing Strategy

Small business owners have enough on their plate. They’re the accountant, sales person, and maybe even the janitor! Marketing is one crucial role that you or someone on your team definitely needs to own. There are lots of steps to take to set yourself up for success. For example, you should understand your target audience, identify your competitors, and know your unique selling proposition and value propositions before setting goals or investing in anything. These steps are the building blocks of any solid marketing plan. Your next step is to pick your channels and create a strategy that aligns with your goals. It’s also the time to start thinking about how much time and money you need to invest to get the results you want. For example, as much as…

19Sep 2021 by Miss Kemya

Video Marketing On Social Media: Which Platforms Should You Use?

Video Marketing

In this digital world, social media platforms are so much more than places to interact with friends online. With more than 4.4 billion users worldwide, these platforms have now become the main channels for brands to promote their products or services and get more eyeballs. Today’s marketers leave no stone unturned when it comes to engaging social media users and converting them into paying customers. Threads, text posts, surveys, polls, and so much more content are being created and spread all over Facebook, Twitter, even LinkedIn. But, there’s one type of content that is now taking the center stage on social media: social media videos. Let’s break down why using video marketing on social media can give your marketing campaigns a boost and get your business off the ground seamlessly.…

30Aug 2021 by Miss Kemya

A Beginner’s Guide to Crowdfunding for Businesses

Marketing Strategy

Funding your entrepreneurial dreams or start-up can be tough for those just starting out. Money sometimes doesn’t always take you as far as you imagined it to. And loans to kickoff your business often have many requirements such as minimums for credit scores and required collateral. That's why utilizing crowdfunding techniques for your business is favorable among aspiring, and even experienced, entrepreneurs. Crowdfunding techniques, if done right, can draw interested investors straight to your bank account. A Beginner's Guide to Crowdfunding for Businesses Online platforms like Indiegogo, Kickstarter, and Patreon require a fee for your crowdfunding campaign to be hosted, allowing potential investors to learn more and contribute. You can gear the campaign almost any way you like. In addition, there are less strings attached to raising funds, compared…

04Aug 2021 by Miss Kemya

How To Structure Your Digital Marketing Team [Infographic]

Marketing Strategy

You are probably starting out doing everything yourself when it comes to your online business. You’re the business mastermind, the content creator, tech guy (or gal) customer support, and barista. That’s all good and well when you’re first starting out, but as your business grows, you’ll get to the point where there just aren’t enough hours in the day to do it all. That’s when you know it’s time to start outsourcing. And digital marketing is usually the most desirable place to start. Talk about a time drain! How to Structure Your Digital Marketing Team Start Slow and Stay Profitable Don’t feel like you have to outsource everything all at once. Instead start with one task or one particular part of your business. If making graphics isn’t your strong suit,…

12Apr 2021 by Miss Kemya

Smarketing: Aligning Your Sales & Marketing Teams [Infographic]

Marketing Strategy

If you’re in a leadership role, nobody has to tell you that the marketing department is costly, and the sales department is expensive. Marketing campaigns are expensive — and there’s never just one campaign. On the sales side, salaries, commissions, travel, entertainment, miscellaneous expenses and samples all add up. As a result, leadership wants to get the best possible return on its marketing and sales investment. However, for many businesses, a lack of alignment between sales and marketing can amount to an ROI implosion, with revenue, customer retention and close rates all suffering as a result. A lack of alignment and communication is easy to find if you talk to people in your marketing and sales departments. Sales reps will tell you that the leads from marketing are terrible. Marketers…

Tag: infographic