Small business owners have enough on their plate. They’re the accountant, sales person, and maybe even the janitor! Marketing is one crucial role that you or someone on your team definitely needs to own. There are lots of steps to take to set yourself up for success.
For example, you should understand your target audience, identify your competitors, and know your unique selling proposition and value propositions before setting goals or investing in anything. These steps are the building blocks of any solid marketing plan.
Your next step is to pick your channels and create a strategy that aligns with your goals. It’s also the time to start thinking about how much time and money you need to invest to get the results you want.
For example, as much as you love creating spreadsheets and manually keeping track of content calendars and other marketing projects, you’ll quickly realize how much of those tasks eat up your time.
Project management tools like Teamwork or Milanote can save you some time while easily giving you a high-level view of your work. They’re among many other small business-friendly marketing tools and resources available to you. Hiring outside help is also another option to consider.
To get started, check out this small business marketing guide from Womply. It walks you through all of the steps you need to consider along with the questions you need to answer along the way.
Ciao,
Miss Kemya
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