As your business grows, you have to hire help. This is a simple, undisputed fact. No empire is built from the work from a single person. The internet makes finding the right person to fill a position much easier than it used to be.
Digital marketing makes it possible to advertise open positions in your business with ease. When you’re ready to start working with other people, you need to get the word out to find the perfect hires. Some of this might involve you conducting your own search, but it can be a lot easier if people come to you instead. Advertising an available role is a lot easier with digital methods, but you still need to consider how to hire the perfect people for your growing business. Take a look at these tips to get started with your recruitment strategy and find the best hires.
The Small Business Guide to Hiring Through Digital Marketing
Define Who You Need to Hire and How
Before you do anything, you need to know who you need to hire, why, and how you’re going to hire them. No matter what type of help you need, you often have a range of options for how to hire them. You might be looking at working with a freelancer or virtual assistant, or perhaps you want to hire a temporary or permanent employee. These different ways of working with other people all have their pros and cons, so it’s important to think about what’s right for your needs and your business goals.
Have a Unique Selling Point
Consider what your business can offer that others can’t. When you’re hiring people, it’s important to remember that not only are you assessing them for suitability, but they will be thinking about whether they want to work with you. Your unique selling point might not be as obvious as something like Teach for America jobs, which offer an opportunity for graduates to kick-start their teaching careers. But there might be certain perks that you can offer. Or perhaps it’s your business itself that is unique and interesting to get involved with.
Choose the Right Marketing Channels
For effective digital marketing of your open positions, you need to know where to advertise. There are various digital channels that can help you, from websites to list jobs and projects to social media channels. Depending on who you’re looking for, it could be useful to use Instagram, LinkedIn, Twitter, or even Pinterest to look for the right hires. Facebook and LinkedIn both have free opportunities for you to advertise your open positions.
Not every marketing channel will be right for every business. You need to consider your audience and where you’re most likely to find the people you need, whether it’s on social media or job listing sites.
Create a Strong Online Presence
Marketing for recruitment is hard to do if you don’t have a good online presence for your brand. If someone wants to know more about you, what would they find? If you use social media to promote your open positions, what do your profiles say about your business? What potential hires find out about your company matters.
Start by creating a careers page on your website to provide plenty of information about available roles. On social media, ensure you have a clear brand image that tells people about who you are and what you do. Whether you’re hiring a VA or a full time employee, your potential hire will likely do the same thing to learn about your company: visit Google AND your website. Be sure they find a strong online presence that properly reflects your brand.
Digital marketing channels can help you to find the right hires, if you follow this simple plan.