Responding to Bad Online Reviews and Negative Comments

Responding to Bad Online Reviews and Negative Comments

Social Media
If you're in business long enough, it's going to happen. Someone is going to say something bad about you online. It may or may not be true. It will be upsetting, and it will cause you to doubt everything you believe in. But, there is a way that you can turn bad online reviews into a demonstration of your company's values and dedication to customers. Responding to Bad Online Reviews and Negative Comments Take a Time Out and Get Offline When you first see a bad online review your heart will likely stop, then start beating really fast. You'll feel hot, and you'll be bothered. It will hurt your feelings, and it will make you angry. But, it's important to take a time out and not respond to anything when…
Read More
5 Psychological Factors of Brand Awareness & Trust [Infographic]

5 Psychological Factors of Brand Awareness & Trust [Infographic]

Branding
Targeting an audience based on their feelings is nothing new. Marketing has long been a cross between business and psychology. To be a good marketer it's important to understand about human psychology and understand the place feelings play in a person making a choice to buy. While sometimes logic plays into a customer's choice to buy, many times it's feelings that feel like logic. Understanding the emotional triggers that can encourage buying will help you convert more leads into buyers. The feelings consumers have about any issue can be complicated but they are often based on just a few emotions such as fear, guilt and trust. People fear missing out and not belonging, and they feel guilty if they don't contribute to helping others. Finally, consumers need to trust the…
Read More
SEO vs PPC: Which One Should You Use?

SEO vs PPC: Which One Should You Use?

Marketing Strategy, SEO
We can all agree, optimizing your digital properties for search engines is a necessary strategy you want to drive organic traffic. However, search engine optimization, or SEO, is not the only way to drive traffic. Many businesses want immediate results, and instead focus on pay-per-click, or PPC, ads to drive traffic. SEO vs PPC: Which One Should You Use? One of the most common problems faced by digital marketers is that of choosing SEO vs PPC. Both of them are pillars of search engine marketing and can help you reach your desired goals. However, based on your organization's goals, you may have to deploy more resources to one or the other. Here are some qualities of each that can help you make a more informed decision. Why SEO? This is…
Read More
Understanding the ROI of Influencer Marketing [Infographic]

Understanding the ROI of Influencer Marketing [Infographic]

Social Media
In the past, influencer marketing was just an ancillary marketing tactic. However, it has grown into a mammoth $5-10 billion industry today. In fact, $1.5 billion was spent just on Instagram influencer marketing in 2018. The reason for this is simple. Influencer marketing’s ROI is at par or better than other modes of marketing, according to 89% of marketers. However, this ROI is complex to understand because it is not just in monetary terms. Let’s try to understand it by going through the various ROIs of influencer marketing. [Tweet "Influencer marketing’s ROI is at par or better than other modes of marketing, according to 89% of marketers."] Understanding the ROI of Influencer Marketing 1. Revenue This is the most obvious form of ROI and results in monetary gains. A survey…
Read More
Mastering Pinterest for Small Business Owners [Infographic]

Mastering Pinterest for Small Business Owners [Infographic]

Social Media
Far more than a visual paradise for millenials and a home of inspiration for DIYers, Pinterest has tremendous capability as a central tool in any social media marketing strategy. Often skipped in favor of Facebook or Instagram as the platforms of choice, Pinterest can actually help to drive business sales. A whopping 55% of Pinterest users come to the site specifically looking for products.   Wondering how to leverage the power of Pinterest? Start by creating a free business account, then build it out with rich keywords to boost exposure in searches. Next, you’ll want to think about your ideal aesthetic and commit to staying consistent with it. Want more ideas? Mastering Pinterest for Small Business Owners It only takes seconds to create a business account on Pinterest. But it’ll…
Read More
What To Post On Social Media [Infographic]

What To Post On Social Media [Infographic]

Social Media
One of the most confusing aspects of social media revolves around content. People can figure out how to set up and complete a profile, but when it's time to actually post content, many business owners are like a deer in headlights. Completely stumped and scared to screw up. So they either neglect posting at all, or they'll post about their own products and services in a constant pitch fest. That is of course, unless they hire a Social Media Manager to figure it all out. The Challenge: What To Post On Social Media When prompted, the question is a seemingly simple one: What am I supposed to post on social media? This is a simple question that many entrepreneurs have. There are plenty of folks who will not admit that…
Read More
How to Repurpose Blog Content Like A Machine [Infographic]

How to Repurpose Blog Content Like A Machine [Infographic]

Blogging
If you are publishing quality blog content, you are probably spending at least a couple of hours on creating the content itself. Instead of simply hitting publish on a blog post, pushing that post out to your social media networks, and moving on to the next, revisit that content. Don't let those hours of hard work go to waste on a few tweets. Today's online user wants more than words. She wants audio, video, text, and images too! Give her what she wants by way of a multimedia experience from your brand, starting with your blog content. You can repurpose blog content in many ways, from creating audios, to infographics, and more. The handy infographic below from Pat Flynn at Smart Passive Income provides plenty of ways you can repurpose your…
Read More
Social Media Marketing Best Practices You Need To Know [Infographic]

Social Media Marketing Best Practices You Need To Know [Infographic]

Social Media
The Latest Social Media Marketing Best Practices You Need To Know is not some corporate-fluff infographic that you should toss aside. Nah, this one is REALLY good! It's not often that I find "best practices" infographics that can apply to just about business, no matter the size.  So I was excited when I read through this one! Let's be clear, this is a long infographic. So long that I figured it best to divide it into sections so that it's easier to understand.  Buckle up baby, we're going for a social media marketing ride! Got your helmet on?? Social Media Marketing Best Practices You Need To Know In order for your company to succeed on social media, you have to START off with a plan. This means that you DO…
Read More