Should You Focus On Customer Acquisition Or Customer Retention?

Should You Focus On Customer Acquisition Or Customer Retention?

Marketing Strategy
In a world where lead generation seems to rule the marketing funnel, it can be easy to focus on acquiring new customers. After all, you need to sell more to make more, right? So naturally, most businesses focus on expanding their customer base to achieve this increase in revenue. However, the old adage remains true as well. It’s cheaper to retain a customer than it is to acquire a new customer. Which means we should be focusing on customer retention at all times. Seems like a contradiction in focus, doesn’t it? Here’s the thing. A business should be focused on customer acquisition AND customer retention. You want to gain new customers while keeping existing customers. A natural churn rate is unavoidable. However, there needs to be a conscious effort to…
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Content Marketing Checklist: 5 Steps to More Compelling Content [Infographic]

Content Marketing Checklist: 5 Steps to More Compelling Content [Infographic]

Blogging
Content marketing is an approach that offers useful and valuable content to your prospects. The purpose of which is to draw in the right audience and retain their loyalty. It is also a foundation on which to build a much more stable relationship with your audience, that when done correctly, should help to generate plenty of sales leads. The primary way that content marketing creates these business to customer relationships is by offering your audience something of value. That usually means solving a problem they have, something that you may be able to do with a guide, tutorial, or review. Additionally, if you want to make your content as effective as possible, ensuring it's entertaining can help. It will become practically irresistible to your target audience if you can entertain…
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How Many Cold Emails Should You Send Per Day?

How Many Cold Emails Should You Send Per Day?

Email Marketing
Have you managed to grow your mailing list to 1000 contacts, and feeling proud? Or perhaps you’re in the midst of a massive cold emailing campaign and have set yourself the ambitious target of sending 300 emails in one day? Wait! Before you start churning out those emails, you may want to consider the high risk of ending up in people’s junk folders. Worse still, you could have your email account shut down. Spam filters take into account the amount of emails a single account has been sending in one day. This means emails from your regular email address, not an email marketing service provider. If you continuously send out masses of emails, you could even find that your email provider or your internet service provider take action. Yes, this…
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The Ultimate SEO Checklist for Website Redesign [Infographic]

The Ultimate SEO Checklist for Website Redesign [Infographic]

Marketing Strategy
As we head into the midst of 2020, a website redesign is often on the minds of many businesses who are looking to up their game. When it comes to redesigning your website, there’s a lot of improvements that you should make when it comes to its SEO. SEO stands for search engine optimization, and it's working on this area of the website that can help improve your website’s presence on the internet. There are a lot of elements that contribute to the health of your website and how well it ranks on the internet. The higher it ranks, the more traffic you can expect on your website. This could be the keywords used in content and the backlinks that you have to other websites across the internet. You will…
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Instagram Influencer Marketing Trends That Will Dominate in 2020

Instagram Influencer Marketing Trends That Will Dominate in 2020

Social Media
The evolution of Instagram from a photo-sharing app to a vital channel for online marketing is incredible! A rather evident trend in 2020 is the dominance of Instagram influencers. In fact, if you haven’t yet partnered with an Instagram influencer, you’re probably missing out. So that you benefit from this market, let’s take a look at the key Instagram influencer marketing trends in 2020. Instagram Influencer Marketing Trends That Will Dominate in 2020 Less Is More As of January 2020, Instagram has more than 1 billion active monthly users, with more than 100 million photos and videos uploaded per day. Content fatigue is a real thing. So what? That might be one of the reasons why influencers are posting less frequently on Instagram. If you plan on partnering with one,…
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The Highs and Lows of Leading A Team Remotely

The Highs and Lows of Leading A Team Remotely

Tips and Tools
It’s safe to say that your business is always going to need some time and attention. But will you always know what you need? Not always. Let’s consider three of the biggest needs for a business - you know, aside from more sales... First things first, maybe you need to come up with a marketing plan? If you know that you don’t really have any direction right now, then it could be that you need to sit down and work out what marketing activity you can do and when. This may help you to propel your business in the right direction. Hiring a professional to help you figure this out could save you a considerable amount of time and money. wink wink Or perhaps, it could be that you know…
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Are You Making Use of Your Marketing Data?

Are You Making Use of Your Marketing Data?

Marketing Strategy
You might know that it's important to collect marketing data, especially from your online marketing campaigns. In fact, some tools that you use might automatically collect useful data for you, including social media and web hosting platforms. However, even though you might be collecting this data, you might not be making good use of it. Having the data available to you is a start, but you should also be analyzing it and looking for insights if you want it to be as useful as possible. If you're not sure what to do with the marketing data that is available to you, you need to ensure you have the right tools to gain the insights that you need. As well as tools that collect the data for you, you should consider…
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Responding to Bad Online Reviews and Negative Comments

Responding to Bad Online Reviews and Negative Comments

Social Media
If you're in business long enough, it's going to happen. Someone is going to say something bad about you online. It may or may not be true. It will be upsetting, and it will cause you to doubt everything you believe in. But, there is a way that you can turn bad online reviews into a demonstration of your company's values and dedication to customers. Responding to Bad Online Reviews and Negative Comments Take a Time Out and Get Offline When you first see a bad online review your heart will likely stop, then start beating really fast. You'll feel hot, and you'll be bothered. It will hurt your feelings, and it will make you angry. But, it's important to take a time out and not respond to anything when…
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