Does Your Business Need An Explainer Video [Infographic]

Does Your Business Need An Explainer Video [Infographic]

Marketing Strategy
We know, we know, we should be using more video in our marketing. The question becomes, what kind of video is best: explainer video, testimonials, a day-in-the-life video, webinars, live event footage, etc. We know video is the number one preferred type of content for the average consumer. This is no longer "breaking news" - video is not an up-and-coming form of content. It is essentially a required form of content that should be included in every company's marketing mix. EVERY COMPANY should be using video. [caption id="attachment_8275" align="aligncenter" width="640"] Image courtesy of picjumbo.[/caption] While there are many kinds of videos a company can create, there are larger questions that loom for businesses, particularly small businesses that don't have a video marketing budget or in-house production crew: What kinds of…
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7 Steps to Writing Catchy Infographic Copy [infographic]

7 Steps to Writing Catchy Infographic Copy [infographic]

Marketing Strategy
Most people think of content marketing as producing text-based content, writing words and sentences to sell a product or convey an idea. While that is true, we have it's no the end of the story. There are many types of content your business can use as part of your marketing mix. These include video, blogs, social media posts, infographics, memes, ebooks, reports, slide shows, ecourses, and quizzes. Yes, all of this! In our data-driven world, an image really does have the power to explain 1000 words.  This is why visual marketing is important! One such compelling visual that is widely used by marketers is an infographic. Did you know? According to this survey, 41.5% of online marketers said that infographics and other original graphics were the most engaging. Today, most infographics are created by marketing…
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How to Update Old Blog Posts and Increase Your Page Views [Infographic]

How to Update Old Blog Posts and Increase Your Page Views [Infographic]

Blogging
If you've been blogging for a while, you probably have old posts that could use some sprucing up! You may have some great content that is still relevant, yet it gets very little traffic. Perhaps the content is great, but the post "looks" stale. Not to worry, I have posts that fall into both camps, and I use a simple checklist to refresh those old blog posts. Here are a few simple ways to breathe new life into your old posts, and get some more page views in the process. To share this image on your site, please copy and paste the code below. </p><br /><br /><br /><br /><br /><br /><br /><br /><br /> <p><strong>Please include attribution to marketingsparkler.com with this graphic.</strong></p><br /><br /><br /><br /><br /><br /><br /><br /><br />…
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5 Best Online Business Ideas to Start Today [Infographic]

5 Best Online Business Ideas to Start Today [Infographic]

Tips and Tools
I can't count how many times I have been asked how I work online. How I can run a 100% virtual business. Where to get online business ideas. You see, this is the norm for me and my entrepreneur, location independent friends. And maybe you too! But it's still a new phenomenon for a large part of society. Then when I get to explaining all the intricacies of a virtual business, I get the same look. It's an "A-HA, holy cow, how in the world, who lives like that" expression. It's priceless! You see, while living and working online has become my new normal, people still don't understand the possibilities. They wonder how they too can work online, what they can create, share and generate as a stream of revenue.…
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How Do You Attract the Right Facebook Fans? [Infographic]

How Do You Attract the Right Facebook Fans? [Infographic]

Social Media
Hard work always pays off. It’s the same with growing your Facebook page. If you’re on the verge of giving up and choosing the option of buying Facebook likes, hear me out first. Puh-leaze don't do that! Fake fans WILL NOT buy your products and services. So what good are they?! As Norman Vincent Peale said, “It’s always too early to quit.” And it's true. Are you sure you tried all techniques and strategies on how to organically grow the fan base of your Facebook page? How about this infographic guide made by social media marketing expert Mike Gingerich and Visme? In case it's your first time to see this guide, all you have to do is answer these 7 questions. By answering these, you’ll find out how you can improve…
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Why Email Marketing Is Not Working for You (Infographic)

Why Email Marketing Is Not Working for You (Infographic)

Marketing Strategy
The foundation of email marketing lies in the ease by which you can communicate with people who have invited you into their inbox. So often, we concern ourselves the logistical aspects of email marketing, things like Finding the best tool for creating landing pages Crafting the perfect call to action The difference between autoresponders and broadcast emails How to increase optin and open rates Striking the perfect balance of sales and informational emails, etc. We’re so focused on the technical side and sales funnels that we lose sight of the needs of the subscriber. When we lose touch with the reason that coveted subscriber invited us into their inbox in the first place, our rates of performance start to diminish. Each subscriber becomes a number, and the strength of our…
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5 Ways to Get People to Buy Now

5 Ways to Get People to Buy Now

Marketing Strategy
Limited Time Offer! 75% OFF! Only 5 left! Message me to claim your spot! How many times have you seen these "hurry up and buy now" offers? How many times have you used them in your marketing efforts to get people to buy RIGHT NOW? As business owners (and/or marketers) it's our goal to sell. In order to run a business, we have to sell something. Sometimes, sales come easy and frequent. At other times, more often than not, we have to work for it! What?! Work for a sale? Yup, no matter how easy these internet marketers make this business of selling sound, those of us who run a business have to work for a sale. This can mean writing blog posts to reach our audience, conducting discovery sessions…
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How to Build an Email List of Subscribers (and Keep Them)

How to Build an Email List of Subscribers (and Keep Them)

Marketing Strategy
If you have an email list of subscribers to your website and a digital product like an eBook, then this is a perfect combination that you can use to generate huge amounts of sales. Many gurus describe mailing lists as the single most important tool available to digital marketers. They tout building a relationship this way, then you'll have an almost guaranteed market for your products – as long as they're good. [Tweet "How do you go about building a list of subscribers?"] The question is though, how do you go about building an email list of subscribers? Here are some basic steps that will set you on your way… How to Build an Email List of Subscribers (and Keep Them) To share this image on your site, please copy…
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