The Most Notable TV Advertisements

The Most Notable TV Advertisements

Marketing Strategy
Are you curious about the world of TV advertising? If you'd like to make use of it yourself for the sake of your business, then there is a lot to be known about it. One of the most enthralling ways to look into this subject is to take a look at some of the most notable TV advertisements, since their inception waaaaaay back in the 40s, 80 years ago or so. If you are curious about the history of tv advertisements, keep reading. This infographic is a great place to begin! A Few Of The Most Notable TV Advertisements In History Here you will see some examples of the most notable TV advertisements in history. Looking at these examples, you can clearly see some of the major trends relating to…
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Are You Paying Too Much For Your Online Ads?

Are You Paying Too Much For Your Online Ads?

Marketing Strategy
Online advertising is essential for 21st century business. A solid strategy of SEO, PPC and social media helps. But are you paying too much for your online ads? The cost-per-click (CPC) advertising system is the primary marketing tool for most online campaigns. It is efficient, quick and provides a respectable return on your investment when configured correctly. However, you could be paying a lot more than you need to! Like SEO, Google uses various metrics to decide how much to charge for your clicks. Also like SEO, these charges revolve around the usability and efficiency of your website. For example your site’s landing page can significantly impact your charges based on keyword quality. Are You Paying Too Much For Your Online Ads? When implemented correctly, a PPC campaign can yield…
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How To Jumpstart Your Small Business Marketing Efforts

How To Jumpstart Your Small Business Marketing Efforts

Marketing Strategy
Small business owners have enough on their plate. They’re the accountant, sales person, and maybe even the janitor! Marketing is one crucial role that you or someone on your team definitely needs to own. There are lots of steps to take to set yourself up for success. For example, you should understand your target audience, identify your competitors, and know your unique selling proposition and value propositions before setting goals or investing in anything. These steps are the building blocks of any solid marketing plan. Your next step is to pick your channels and create a strategy that aligns with your goals. It’s also the time to start thinking about how much time and money you need to invest to get the results you want. For example, as much as…
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Video Marketing On Social Media: Which Platforms Should You Use?

Video Marketing On Social Media: Which Platforms Should You Use?

Video Marketing
In this digital world, social media platforms are so much more than places to interact with friends online. With more than 4.4 billion users worldwide, these platforms have now become the main channels for brands to promote their products or services and get more eyeballs. Today’s marketers leave no stone unturned when it comes to engaging social media users and converting them into paying customers. Threads, text posts, surveys, polls, and so much more content are being created and spread all over Facebook, Twitter, even LinkedIn. But, there’s one type of content that is now taking the center stage on social media: social media videos. Let’s break down why using video marketing on social media can give your marketing campaigns a boost and get your business off the ground seamlessly.…
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A Beginner’s Guide to Crowdfunding for Businesses

A Beginner’s Guide to Crowdfunding for Businesses

Marketing Strategy
Funding your entrepreneurial dreams or start-up can be tough for those just starting out. Money sometimes doesn’t always take you as far as you imagined it to. And loans to kickoff your business often have many requirements such as minimums for credit scores and required collateral. That's why utilizing crowdfunding techniques for your business is favorable among aspiring, and even experienced, entrepreneurs. Crowdfunding techniques, if done right, can draw interested investors straight to your bank account. A Beginner's Guide to Crowdfunding for Businesses Online platforms like Indiegogo, Kickstarter, and Patreon require a fee for your crowdfunding campaign to be hosted, allowing potential investors to learn more and contribute. You can gear the campaign almost any way you like. In addition, there are less strings attached to raising funds, compared to…
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How To Structure Your Digital Marketing Team [Infographic]

How To Structure Your Digital Marketing Team [Infographic]

Marketing Strategy
You are probably starting out doing everything yourself when it comes to your online business. You’re the business mastermind, the content creator, tech guy (or gal) customer support, and barista. That’s all good and well when you’re first starting out, but as your business grows, you’ll get to the point where there just aren’t enough hours in the day to do it all. That’s when you know it’s time to start outsourcing. And digital marketing is usually the most desirable place to start. Talk about a time drain! How to Structure Your Digital Marketing Team Start Slow and Stay Profitable Don’t feel like you have to outsource everything all at once. Instead start with one task or one particular part of your business. If making graphics isn’t your strong suit,…
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Smarketing: Aligning Your Sales & Marketing Teams [Infographic]

Smarketing: Aligning Your Sales & Marketing Teams [Infographic]

Marketing Strategy
If you’re in a leadership role, nobody has to tell you that the marketing department is costly, and the sales department is expensive. Marketing campaigns are expensive — and there’s never just one campaign. On the sales side, salaries, commissions, travel, entertainment, miscellaneous expenses and samples all add up. As a result, leadership wants to get the best possible return on its marketing and sales investment. However, for many businesses, a lack of alignment between sales and marketing can amount to an ROI implosion, with revenue, customer retention and close rates all suffering as a result. A lack of alignment and communication is easy to find if you talk to people in your marketing and sales departments. Sales reps will tell you that the leads from marketing are terrible. Marketers…
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Boost Your Brand Through Social Media Engagement

Boost Your Brand Through Social Media Engagement

Social Media
The premise of social media is all about fostering interaction. There are no fancy tricks to learn. Using social media is about compelling people consistently to engage with you and then share your content. This is the main purpose of social media and it applies across every network. There is no secret formula necessary in order to become a social media success story, all you need is compelling human interaction. What does compelling human interaction mean? The exact definition depends on your website or blog, but generally speaking it means that you want to involve people in a conversation that is related to your topic. It is really nothing more complicated than this. The key to social media is being social. By pure definition, social media should be a two…
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