You are probably starting out doing everything yourself when it comes to your online business. You’re the business mastermind, the content creator, tech guy (or gal) customer support, and barista. That’s all good and well when you’re first starting out, but as your business grows, you’ll get to the point where there just aren’t enough hours in the day to do it all. That’s when you know it’s time to start outsourcing.
And digital marketing is usually the most desirable place to start. Talk about a time drain!
How to Structure Your Digital Marketing Team
Start Slow and Stay Profitable
Don’t feel like you have to outsource everything all at once. Instead start with one task or one particular part of your business. If making graphics isn’t your strong suit, it may be a good place to start. Or maybe you want to outsource email marketing to leave you with more time for product creation.
The key is to start small. Pick one little project and find someone to do it for you. Usually graphic designers, web designers, writers and VAs that come recommended by others will work out best. If you can’t secure a recommendation, websites like Hire My Mom or Upwork can be a great resource.
Again, start with one little project and see how things go. Be prepared to be patient in the beginning. It will take some time and feedback for the other person to get an idea of what you want.
Build Your Team
Once you get that first person trained, start expanding and building our team as funds allow. Think about what skills you want to outsource and what your team should look like. As you find people you enjoy working with, do what you can to keep them on board. That means sending them work regularly and paying promptly.
If marketing is not your soup du jour, this is usually one of the first departments you’ll want to outsource. However, there are so many roles that encompass digital marketing, no matter the size of your business. The question becomes, how do you structure your digital marketing team?
This infographic from Spiralytics is a great guide to use as your figure out how to structure your digital marketing team. And if you’re still running a solo operation, you will find this particularly useful as well.
The main sections are:
- Primary digital marketing disciplines
- 13 Critical Roles On A Digital Marketing Team
- How to Structure Your Digital Marketing Team (with possible challenges)
As you begin to outsource different marketing functions, you can use this infographic to build out your contracted organizational chart!