Online advertising is essential for 21st century business. A solid strategy of SEO, PPC and social media helps. But are you paying too much for your online ads?
The cost-per-click (CPC) advertising system is the primary marketing tool for most online campaigns. It is efficient, quick and provides a respectable return on your investment when configured correctly. However, you could be paying a lot more than you need to!
Like SEO, Google uses various metrics to decide how much to charge for your clicks. Also like SEO, these charges revolve around the usability and efficiency of your website. For example your site’s landing page can significantly impact your charges based on keyword quality.
Are You Paying Too Much For Your Online Ads?
When implemented correctly, a PPC campaign can yield amazing results that pay for themselves. Basically, the cost per click is the cost of an ad divided by the number of clicks. You can use Google AdWords or other popular online marketing tools and bid on keywords to display paid ads. These tools often show you CPC for target keywords, so you can stick to your budget for online advertising.
However, costs are often affected by factors outside of your control. Some of these include economic changes, technological advancement and the labor market. And if you aren’t careful, a digital marketing strategy that includes paid ads can go over budget. If this happens, you risk spending more than necessary, with poor results. However, it is possible to reduce your PPC costs.
See the infographic below for more details, including:
- average cost per click by industry and platform
- tips to lower CPC
- an overview of Google’s Quality Score.
Infographic Design By Jarret Digital