Are You Paying Too Much For Your Online Ads?

Online advertising is essential for 21st century business. A solid strategy of SEO, PPC and social media helps. But are you paying too much for your online ads?

The cost-per-click (CPC) advertising system is the primary marketing tool for most online campaigns. It is efficient, quick and provides a respectable return on your investment when configured correctly. However, you could be paying a lot more than you need to!

Like SEO, Google uses various metrics to decide how much to charge for your clicks. Also like SEO, these charges revolve around the usability and efficiency of your website. For example your site’s landing page can significantly impact your charges based on keyword quality.

Are You Paying Too Much For Your Online Ads?

When implemented correctly, a PPC campaign can yield amazing results that pay for themselves. Basically, the cost per click is the cost of an ad divided by the number of clicks. You can use Google AdWords or other popular online marketing tools and bid on keywords to display paid ads. These tools often show you CPC for target keywords, so you can stick to your budget for online advertising.

However, costs are often affected by factors outside of your control. Some of these include economic changes, technological advancement and the labor market. And if you aren’t careful, a digital marketing strategy that includes paid ads can go over budget. If this happens, you risk spending more than necessary, with poor results. However, it is possible to reduce your PPC costs.

See the infographic below for more details, including:

Google Ads Average CPC infographic
Infographic Design By Jarret Digital


Miss Kemya


Join me on May 26th for a complimentary webinar!

Kick A$$ SMM Webinar May 26

About Miss Kemya

Miss Kemya Scott Digital Marketing Strategist and Social Media Manager for Small Business at Marketing Sparkler Kemya L. Scott, Digital Marketing and Social Media Strategist, teaches her clients how to build a digital presence, increase revenue and create a more successful business. Known simply as “Miss Kemya”, she uses a results-focused, “how to” approach in implementing simple, customized strategies so clients enjoy tangible results quickly and easily.


One thought on “Are You Paying Too Much For Your Online Ads?

  • Victoria Boyd

    Kemya provides excellent advice regarding digital ads. Does your business buy ads? Do you share educational content as a community service? You may want to learn how Google loves Social Impact programs that could be eligible for free ads. Check out

Thoughts? Leave me a comment!

This site uses Akismet to reduce spam. Learn how your comment data is processed.