A Beginner’s Guide to Crowdfunding for Businesses

Funding your entrepreneurial dreams or start-up can be tough for those just starting out. Money sometimes doesn’t always take you as far as you imagined it to. And loans to kickoff your business often have many requirements such as minimums for credit scores and required collateral. That’s why utilizing crowdfunding techniques for your business is favorable among aspiring, and even experienced, entrepreneurs. Crowdfunding techniques, if done right, can draw interested investors straight to your bank account.

A Beginner’s Guide to Crowdfunding for Businesses

Beginner Guide to Crowdfunding for Businesses

Online platforms like Indiegogo, Kickstarter, and Patreon require a fee for your crowdfunding campaign to be hosted, allowing potential investors to learn more and contribute. You can gear the campaign almost any way you like. In addition, there are less strings attached to raising funds, compared to obtaining a loan or gaining investors in alternative ways.

Types of Crowdfunding

There are three types of crowdfunding to be aware of.

  • Reward crowdfunding: allows you to entice donors with services or products to reward their contributions. Utilizing these rewards can in turn attract more attention to your business. In order to raise a large amount of money, you need a massive donor base. Just something to keep in mind.
  • Equity crowdfunding: use this type of crowdfunding to offer ownership shares in your company in exchange for funds. Here, there is no need to repay loans that are more costly to your business. However, funding these pitches requires a lot of info about the operations of a company.
  • Donation crowdfunding: this type allows you to solicit donations that are smaller from a larger amount of contributors. A pro of this type is that donated capital does not need to be reimbursed, However, these donations can be lower than funds from other sources.

Knowing these three types are helpful to steer you in the right direction when choosing the best method for your startup idea.

Which Crowdfunding Model Is Right For You?

Check out the infographic below to explore more tips from experts on crowdfunding for businesses, as well as pointers for creating a campaign for crowdfunding and regulations to be aware of during the process.

guide to crowdfunding
Infographic courtesy of LegalZoom.


Miss Kemya


About Miss Kemya

Miss Kemya Scott Digital Marketing Strategist and Social Media Manager for Small Business at Marketing Sparkler Kemya L. Scott, Digital Marketing and Social Media Strategist, teaches her clients how to build a digital presence, increase revenue and create a more successful business. Known simply as “Miss Kemya”, she uses a results-focused, “how to” approach in implementing simple, customized strategies so clients enjoy tangible results quickly and easily.


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