The evolution of Instagram from a photo-sharing app to a vital channel for online marketing is incredible! A rather evident trend in 2020 is the dominance of Instagram influencers.
In fact, if you haven’t yet partnered with an Instagram influencer, you’re probably missing out.
So that you benefit from this market, let’s take a look at the key Instagram influencer marketing trends in 2020.
Instagram Influencer Marketing Trends That Will Dominate in 2020
Less Is More
As of January 2020, Instagram has more than 1 billion active monthly users, with more than 100 million photos and videos uploaded per day.
Content fatigue is a real thing.
That might be one of the reasons why influencers are posting less frequently on Instagram. If you plan on partnering with one, remember that quality overrides quantity in 2020.
While influencers know the content game well, here are a few ways to enhance the quality of content:
- Try different formats like GIFs and boomerangs in addition to photos and videos.
- Focus on the captions. Longer captions can make for posts that are more engaging and informative.
The Spotlight is on Micro-Influencers
Instagram influencers with smaller followings are taking the front seat in 2020. These nano and micro-influencers are pros at driving engagement rates and creating authentic content.
Furthermore, they go far beyond selling. They are generally readily available to interact with followers and spark conversations.
These influencers won’t stop at “Buy this night cream only for $50!”. They’ll run the extra mile by posting visually-pleasing content, and writing about their experience with the product.
Posts from micro-influencers are more often than not an experience.
Small businesses and startups can also benefit from these Instagram stars, for they’re extremely cost-effective.
Instagram Stories are Effective
Instagram’s “Story” feature is a great format when it comes to online marketing.
Influencers are using it to add their personal flair by means of text, music, filters, emojis, Q&A’s, and polls.
Although these Stories disappear after 24 hours, they allow influencers and brands alike to post a whole lot of content without necessarily bombarding followers.
Additionally, the “Swipe Up” feature is a game-changer. Influencers with more than 10K followers can invite users to “Swipe Up” and direct them to the desired website or landing page.
2020 will see Instagram influencers get more and more creative with the Stories feature.
Clearly, Instagram influencer marketing is all set to make giant strides in 2020. If you plan on leveraging this strategy, this infographic by Fourstarzz Media will be insightful.
This is a guest post from Dennis Doerfl, a former Groupon and Accenture executive, and the Co-Founder and CEO of Fourstarzz Media – a Lincoln, NE based Influencer Marketing Company. Dennis is also a member of the Forbes Agency Council and a Forbes.com contributor.