Marketing Sparkler Ι

04Feb 2021 by Miss Kemya

How to Increase Sales Conversion With Video Marketing

If a picture is worth a thousand words, a video is worth a million. In the digital environment, customers prefer to get information about the businesses they consider engaging with through quality video content. Each interested set of eyes visiting your platforms and sales channels is valuable. To attract them, your video content needs to be well-made and informative. Those visitors who stay longer have an exponentially higher chance of becoming a paying customer, as opposed to casual window shoppers with nothing better to do than scroll. In the words of the marketing guru, Seth Godin: “Marketing is no longer about the stuff that you make but the stories you tell.” What stories can you tell about your business? Stick to what you know and tell them confidently. How to…

20Nov 2020 by Miss Kemya

How to Create a Beautiful Work-From-Home Space

Tips and Tools

Whether you recently started working from home or have done so for most of your career, you’ll be more productive in a highly functional and appealing space. Fulfilling the stereotype of telecommuting while lying in bed or sitting on your couch will make it hard to stay motivated, and you could develop soreness from keeping your body in poor alignment. Fortunately, it’s easy and rewarding to create a lovely, enticing place to work from home — no matter your budget. Here are six excellent ways to start. How to Create a Beautiful Work-From-Home Space 1. Maximize the Available Space Keeping home offices tidy goes a long way in making them beautiful. Assess your current workspace and see how you could increase the storage options. For example, under-desk baskets could…

29Oct 2020 by Miss Kemya

8 Reasons Why Businesses Must Have Visual Brand Guidelines

Branding

Brand guidelines communicate essential things about your business or brand within your organization and with everyone, including your partners and affiliates. These are a set of tools and instructions on how your branding elements must be used. These guidelines are usually presented in a book format and used by everyone who will use your brand elements for promoting your business, including writers and designers. No two brands are similar, so the elements contained in your brand guidelines will not be the same as your competitor’s guidelines. Still, there are three common elements that must be included in every brand rulebook. These include: Typography – Every guideline must have font sizes, typefaces and families, and the font hierarchy associated with your brand. Color palette – These are the colors making up…

22Oct 2020 by Miss Kemya

How and Why All Solopreneurs Should Prepare for Cyberattacks

Tips and Tools

Cyberattacks commonly make headlines. However, if you're a solopreneur, you may think online criminals are most interested in targeting the biggest enterprises. That's not necessarily true. These perpetrators thrive on wreaking havoc, and they often focus on smaller businesses in their attacks. Here are some compelling reasons to take cybersecurity seriously and how you can do that effectively. How and Why All Solopreneurs Should Prepare for Cyberattacks Cyberattacks Have Become More Prevalent and Costly One crucial reason to defend your company against potential cyberattacks is they're happening more frequently overall. A 2019 survey polled nearly 5,400 cybersecurity professionals worldwide to get their feedback on internet crimes. One worrying finding was that 61% of respondents said their organizations experienced cyberattacks, compared to 45% in the previous year. Additionally, the study's…

03Sep 2020 by Miss Kemya

How to Create Stunning Social Media Graphics Without a Design Degree

Branding

There are times when you need some beautiful social media graphics, but your budget doesn't have space for a professional designer. Fortunately, you can use some tools and methods to create stunning images for various platforms without spending anything other than your time. According to GlobalWebIndex, about 54% of social media users research products. If your business doesn't yet have a strong presence on at least one platform, it's time to learn the ins and outs of the location where your buyers hang out. You don't need to go back to school and get a design degree to create stunning social media graphics. You just need to focus on a few particular elements and pay attention to detail. When your marketing budget allows, you can always hire a graphic designer.…

03Apr 2020 by Miss Kemya

How to Create a Successful Social Media Campaign: 9 Steps to Follow

Social Media

It can seem quite daunting trying to create the best social media campaigns that will work. However,we can agree that it’s quite important, as you can see enterprise-level companies spending a ton to make sure they hit the front pages of social media networks. What if you don’t have as much of the resources that big companies have, particularly in time and money? What’s great about social media is that you don’t necessarily need to hire the snazziest agency to create and implement a good campaign. With that said, what you do need is a good plan. Where do you start? Read on as I show you the steps and tips you can follow to create and run a successful social media campaign! How to Create a Successful Social Media…

29May 2019 by Miss Kemya

4 Ways To Boost Your Store’s Visibility In Local Search Results

Local Marketing

For online businesses, investing in SEO has always made sense. If you want to sell something online, you need people in that space to find you. In fact, it’s the only way they can organically find you. But what if you’re a local business with a brick-and-mortar presence? SEO is for you too! No matter what kind of business you are running, the overwhelming fact is that your audience will look for you online. Whether they want to see what you sell in store before stopping by, wants to find your location (and proximity), or they want to know your hours of operation, today's customer is using the internet to learn about your business. Therefore, your business needs to show up in search results to remain competitive. 4 Ways To…

21May 2019 by Miss Kemya

Understanding the ROI of Influencer Marketing [Infographic]

Social Media

In the past, influencer marketing was just an ancillary marketing tactic. However, it has grown into a mammoth $5-10 billion industry today. In fact, $1.5 billion was spent just on Instagram influencer marketing in 2018. The reason for this is simple. Influencer marketing’s ROI is at par or better than other modes of marketing, according to 89% of marketers. However, this ROI is complex to understand because it is not just in monetary terms. Let’s try to understand it by going through the various ROIs of influencer marketing. [bctt tweet="Influencer marketing’s ROI is at par or better than other modes of marketing, according to 89% of marketers." username="misskemya"] Understanding the ROI of Influencer Marketing 1. Revenue This is the most obvious form of ROI and results in monetary gains. A…

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