Marketing Sparkler Ι

12Oct 2021 by Eleanor Hecks

Five Things Your Small Business Gets Wrong About Branding

Branding

Branding represents the collective efforts made to separate your brand from its competitors and help it stand out in a crowded marketplace. Succeeding with it requires time, effort and financial investment. It’s easier than you may think to make a mistake that hurts your brand or makes it lose momentum. Here are five of the most common blunders and how to avoid them. Five Things Your Small Business Gets Wrong About Branding 1. Rushing Your Brand’s Creation The business world moves quickly, and that reality often pushes people to launch their branding efforts as quickly as possible, assuming they’ll work out the details later. It pays off to slow down, though, because of how much your brand can affect everything else about your business. Think of your brand as…

24Sep 2021 by Eleanor Hecks

How to Revive Your Stale Marketing Strategy

Marketing Strategy

When you invest a lot of time and resources into a specific marketing strategy, it can be hard to move away from it later, even if the methods have grown stale. Even more so for a small business with extremely limited resources to begin with. To make matters worse, the entire marketing industry is constantly changing and evolving, with so many trends that come and go. Sticking with what works makes sense, but it’s not necessarily effective in marketing. Sticking with what isn’t working, doesn’t make sense at all. That means, it’s probably time for an adjustment, but how should you go about it? How To Revive Your Stale Marketing Strategy What should you be focusing on, and how do you know what to revise, what to keep, and what…

19Sep 2021 by Miss Kemya

Video Marketing On Social Media: Which Platforms Should You Use?

Video Marketing

In this digital world, social media platforms are so much more than places to interact with friends online. With more than 4.4 billion users worldwide, these platforms have now become the main channels for brands to promote their products or services and get more eyeballs. Today’s marketers leave no stone unturned when it comes to engaging social media users and converting them into paying customers. Threads, text posts, surveys, polls, and so much more content are being created and spread all over Facebook, Twitter, even LinkedIn. But, there’s one type of content that is now taking the center stage on social media: social media videos. Let’s break down why using video marketing on social media can give your marketing campaigns a boost and get your business off the ground seamlessly.…

14Sep 2021 by Miss Kemya

Top 5 Reasons to Hire a Professional Presenter for Your Virtual Conference

Events, Tips and Tools

Are you planning to launch your small business via online channels? Would you like to get in touch with old clients and invite new ones? How about catching up with your market through a virtual conference? Whatever the reason you want to stage a virtual conference, one crucial factor for you to consider is hiring a professional presenter. Curious as to why you need one? Read on and find out. Top 5 Reasons to Hire a Professional Presenter for Your Virtual Conference The Pros of Hiring a Pro Big and small businesses alike have tried to find solutions to adapt to the new normal. Along with social distancing, lockdowns, and other health and safety protocols come various ways of conducting business. Yet, the world still turns, and those who…

02Sep 2021 by Eleanor Hecks

An Entrepreneur’s Guide to Navigating Small Business Marketing

Marketing Strategy

You might be wondering how to market yourself as a small business without spending a fortune on advertising. Knowing where to promote your company and how takes a lot of foresight. You can study marketing and still walk away feeling uncertain about your next steps. According to IMARC Group's latest ads forecast, global ad market revenue will hit $769.9 billion by 2024. Companies spend more money each year on marketing and if you don’t nail your small business marketing, you risk falling behind. What if you can’t afford to hire a marketing professional to handle your ad campaigns? There are some basics that will help you navigate promotions and get the most bang for your buck. Here are the top ways to advertise your company on a budget. An Entrepreneur's…

12May 2021 by Eleanor Hecks

A Small Business Owner’s Guide to Hosting an Online Event

Events, Marketing Strategy

Online events can boost brand awareness for your business and increase your overall reach. They’re also accessible, which could make people more willing and able to come. Here are some steps to take when hosting an internet-based gathering to raise the likelihood of its success. A Small Business Owner's Guide to Hosting an Online Event Choose the Event Type One of the first considerations for hosting an online event as a small business owner is the type. Will you offer a weekend-long conference or a one-hour expert panel? Consider your target audience and the content that’ll appeal to them the most. Thinking of your company’s purpose can also guide your decision because you can directly tie the event to brand awareness. For example, if you’re a web designer offering…

21Apr 2021 by Eleanor Hecks

What Does Protecting My Online Business in 2021 Actually Look Like?

Tips and Tools

The growth of e-commerce and digital shopping has been great news for online businesses over the past few years. However, it has also resulted in a rise of criminals wanting to take advantage of them. Your company faces a wide range of virtual threats, such as fraud, identity theft, and cyberattacks. How well have you prepared? These threats can severely damage an online business. The good news is, any entrepreneur can protect their company so long as the proper precautions are in place. What Does Protecting My Online Business in 2021 Actually Look Like? Here’s how you can defend your e-commerce site against common cybersecurity threats. 1. Secure Your Network Properly Keeping your home or office Wi-Fi network secured, encrypted, and hidden will help prevent attackers from breaking into…

23Mar 2021 by Eleanor Hecks

Google My Business Will Help To Grow These 4 Industries This Year

Local Marketing

You can secure some free advertising from Google with Google My Business (or GMB) — a no-cost tool from Google that allows you to configure how your business appears in Google searches and on Google Maps. With GMB, you can update your business information (like hours or address), provide quick links to your site, respond to reviews and share photos of your business. The tool is especially important for a handful of industries that can take advantage of special GMB features — like a field for menus and the ability to upload photos of your work. Knowing how Google My Business can help grow your company will be key if you want to attract new customers and drive more sales this year. 4 Business Industries that Will Grow Thanks to…

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