Marketing Sparkler Ι

12Jan 2022 by Miss Kemya

The Power of Influencer Marketing and Its Impact on Business

Influencer marketing has become a mainstay of every successful marketing strategy today. 80% of marketers find influencer marketing effective and 89% say that the ROI from influencer marketing is comparable to or better than other marketing channels. When it comes to the impact of influencers on consumers, 49% of them think that an influencer recommendation is more trustworthy than a brand recommendation. The simple reason is that consumers just want to hear the true story from other consumers! The Power of Influencer Marketing and Its Impact on Business What Makes An Influencer An Influencer? Influencers are more than millennials with their espresso selfies or skincare routine videos. Yes, they have a cult following, but a true influencer’s powers are trust and credibility. The reason why the impact of influencers…

16Dec 2021 by Miss Kemya

5 Tips to Double Your Writing Speed and Free Up Time for Yourself

Authors, Tips and Tools

If you are an author or writer, then you know how difficult it can be to find time to write. Between work and other responsibilities, there is simply not enough time in the day for most of us! This article is specifically for those who want to learn how to double their writing speed and free up more of their time for themselves. I've included five tips that will help you achieve your goal of doubling your writing speed; these include: Write every single day Write with a timer Write without distractions Write via dictation Write using word sprints So let's dive into these five tips on how to become a lightning-fast author. 5 Tips to Double Your Writing Speed and Free Up Time for Yourself Tip #1: Write…

08Dec 2021 by Eleanor Hecks

Common Misconceptions Small Business Owners Have When It Comes to E-Commerce Marketing

Marketing Strategy

E-commerce is growing, and it’s opening up more opportunities than small business owners think. While there is a higher demand for online shopping, numerous challenges, questions and concerns will arise. With that in mind, many business owners will lean toward believing in the common misconceptions about e-commerce marketing. Let’s debunk a few e-commerce marketing myths to keep your business thriving. It’s not as difficult as people might think. Common Misconceptions Small Business Owners Have When It Comes to E-Commerce Marketing Myth #1: Marketing Is Ineffective Because There Are Too Many Businesses to Compete With Online In 2021, all U.S. e-commerce sales are expected to increase by 13.7% and reach about $908.73 billion. Although retail is a highly competitive industry, your business can succeed through resilience, strategy and agility. Sales…

17Nov 2021 by Eleanor Hecks

Why All Solopreneurs Should Have a Growth Mindset When Running Their Business

Tips and Tools

One of the joys of running a solopreneur business is not having to deal with rapid growth or hiring new employees. However, you should still keep a growth mindset if you want to take your earnings to the next level. You don’t have to become a corporation with thousands of workers to increase revenue and find success. The average solopreneur makes $36,200 per year, but the top earners average $92,110. If you keep a growth mindset, there really isn’t any limit to how much you can make. Why All Solopreneurs Should Have a Growth Mindset When Running Their Business Just how can you keep a growth mindset as a solo operation? Fortunately, there are some steps you can take to ensure your business grows across the board. 1. Reflect…

04Nov 2021 by Miss Kemya

Mailchimp: The Best Resource for Beginner Email Marketers

Email Marketing

According to the DMA Marketer Tracker 2019, email marketing offers an ROI of over $50 for every $1 spent. Therefore, it is not hard to see why thousands of digital marketing companies around the world are looking to invest in good email marketing strategies. But as a beginner in the marketing space, you might not know where you should start crafting your strategy. Fortunately, MailChimp offers all of the benefits you could need from a marketing service. And if you still need convincing, here are a few benefits to using MailChimp’s service for your email marketing. Mailchimp: The Best Resource for Beginner Email Marketers A Short Introduction To MailChimp MailChimp is an all in one marketing firm dedicated to giving small businesses the leverage they need to participate in the…

12Oct 2021 by Eleanor Hecks

Five Things Your Small Business Gets Wrong About Branding

Branding

Branding represents the collective efforts made to separate your brand from its competitors and help it stand out in a crowded marketplace. Succeeding with it requires time, effort and financial investment. It’s easier than you may think to make a mistake that hurts your brand or makes it lose momentum. Here are five of the most common blunders and how to avoid them. Five Things Your Small Business Gets Wrong About Branding 1. Rushing Your Brand’s Creation The business world moves quickly, and that reality often pushes people to launch their branding efforts as quickly as possible, assuming they’ll work out the details later. It pays off to slow down, though, because of how much your brand can affect everything else about your business. Think of your brand as…

24Sep 2021 by Eleanor Hecks

How to Revive Your Stale Marketing Strategy

Marketing Strategy

When you invest a lot of time and resources into a specific marketing strategy, it can be hard to move away from it later, even if the methods have grown stale. Even more so for a small business with extremely limited resources to begin with. To make matters worse, the entire marketing industry is constantly changing and evolving, with so many trends that come and go. Sticking with what works makes sense, but it’s not necessarily effective in marketing. Sticking with what isn’t working, doesn’t make sense at all. That means, it’s probably time for an adjustment, but how should you go about it? How To Revive Your Stale Marketing Strategy What should you be focusing on, and how do you know what to revise, what to keep, and what…

19Sep 2021 by Miss Kemya

Video Marketing On Social Media: Which Platforms Should You Use?

Video Marketing

In this digital world, social media platforms are so much more than places to interact with friends online. With more than 4.4 billion users worldwide, these platforms have now become the main channels for brands to promote their products or services and get more eyeballs. Today’s marketers leave no stone unturned when it comes to engaging social media users and converting them into paying customers. Threads, text posts, surveys, polls, and so much more content are being created and spread all over Facebook, Twitter, even LinkedIn. But, there’s one type of content that is now taking the center stage on social media: social media videos. Let’s break down why using video marketing on social media can give your marketing campaigns a boost and get your business off the ground seamlessly.…

Tag: guest blogger