How to Improve Customer Satisfaction and Simultaneously Grow Your Small Business

How to Improve Customer Satisfaction and Simultaneously Grow Your Small Business

Marketing Strategy
If you want to grow your small business, you must retain the customers you have while gaining new ones. Customer satisfaction is key to keeping your current clients and building a reputation that attracts new ones. If you want to become a customer-centric company, you have to move into the task with a solid plan. How to Improve Customer Satisfaction and Simultaneously Grow Your Small Business What Are the Ways to Improve Customer Satisfaction? The pandemic changed the way people spend their money and shop. If you want to meet today's consumers where they are, you need to consider what they care about--with customer service being one of the key factors. The Netomi Pulse Report State of Customer Service in 2021 surveyed over 700 consumers. Researchers found over 65% of…
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The Greatest Email Writing Script To Create An Engaging Welcome Email Sequence

The Greatest Email Writing Script To Create An Engaging Welcome Email Sequence

Email Marketing
If you’re looking for the best way to reach your target audience, email is still the answer you’re searching for. Believe it or not, research shows that 78% of marketers attribute their success to emails. Plus, for every $1 spent on email marketing, they saw an average of $42 return! Are you a believer, yet? Now, the question is how can you write an email script that will actually lead to conversions? We have some simple tips for you to do just that and we’re even giving you a script to get you off on the right track. We’re awesome like that. The Greatest Email Writing Script To Creating An Engaging Welcome Email Sequence The Buyer’s Journey Anyone that’s been around marketing for some time will likely have heard of…
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Does Your Marketing Campaign Captivate Its Target Audience?

Does Your Marketing Campaign Captivate Its Target Audience?

Marketing Strategy
Nowadays, marketers forget the dry corporate messaging and speak to their target audience in a new way. Yet, marketing is more than delivering the right message to a target audience in today's world. Relationships are the key to a company’s success — brands need to find out how to engage and entertain. The only question is, how do you captivate an audience? Of course, the marketing tactics may vary across channels. However, most marketers accomplish this by imagining the people they are selling to and using the right strategies. These days, it’s all about emotional connections and brand loyalty. If you want to establish relationships, your words must be worth listening to for customers to take action. Does Your Marketing Campaign Captivate Its Target Audience? Captivating an Audience With Marketing…
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The Top 6 Web Design Tricks That Drive Conversions

The Top 6 Web Design Tricks That Drive Conversions

Website Design
Driving traffic to your website isn’t enough. You must convert site visitors into buyers, increasing revenue and improving your return on investment (ROI). Companies spend thousands of dollars on content marketing, social media coverage, and web design. You want those efforts to pay off in new customers by designing for conversion rates. According to Internet Live Stats, there are approximately 1.9 billion websites at the moment, although the number of live sites varies widely. People get online to a myriad of content, advertisements and social media distractions. If you don’t use a few web design tricks and apply design for conversion purposes, you risk losing them. So how can you best design for conversion? These top web design tricks will move your users through the sales funnel and turn browsers…
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Turn Your Local Business Into A Big Player With These Tips

Turn Your Local Business Into A Big Player With These Tips

Local Marketing
Everybody dreams of being his/her own boss. But it’s not a cakewalk! So if you showed the guts and capability to fulfill that dream of entrepreneurship, the chances are that you will not stop here. You want to promote and upscale your enterprise to ensure it remains a profitable venture. If you own a local business, you can use a combination of offline and online marketing tactics to scale your business. Your tactics must be customized to the type of business and the preference of the demographics you serve. Turn Your Local Business Into A Big Player With These Tips Go through the eight local business expansion and marketing ideas given here. These are curated for people like you, who want to create a different identity amongst their counterparts. 1.     …
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Which Social Media Channel Is Right For My Business?

Which Social Media Channel Is Right For My Business?

Social Media
Deciding which social media channel to use for your business can be downright overwhelming. After all, you have many options to choose from, and it seems like a new network is popping up each day. On the other hand, social media is constantly evolving. Twitter introduced Twitter Spaces, Facebook now has Messenger Rooms and Clubhouse is its own platform for real-time audio chats. It can be tempting to have a social media presence on all platforms. However, it's best to determine the right channel for your brand and audience. Why A Social Media Presence Is Important We live in an age where consumers use social media to interact with their favorite brands and vice versa. Does it matter if your company establishes a social media presence or not? The short…
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The Power of Influencer Marketing and Its Impact on Business

The Power of Influencer Marketing and Its Impact on Business

Marketing Strategy
Influencer marketing has become a mainstay of every successful marketing strategy today. 80% of marketers find influencer marketing effective and 89% say that the ROI from influencer marketing is comparable to or better than other marketing channels. When it comes to the impact of influencers on consumers, 49% of them think that an influencer recommendation is more trustworthy than a brand recommendation. The simple reason is that consumers just want to hear the true story from other consumers! The Power of Influencer Marketing and Its Impact on Business What Makes An Influencer An Influencer? Influencers are more than millennials with their espresso selfies or skincare routine videos. Yes, they have a cult following, but a true influencer’s powers are trust and credibility. The reason why the impact of influencers is…
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5 Tips to Double Your Writing Speed and Free Up Time for Yourself

5 Tips to Double Your Writing Speed and Free Up Time for Yourself

Authors, Tips and Tools
If you are an author or writer, then you know how difficult it can be to find time to write. Between work and other responsibilities, there is simply not enough time in the day for most of us! This article is specifically for those who want to learn how to double their writing speed and free up more of their time for themselves. I've included five tips that will help you achieve your goal of doubling your writing speed; these include: Write every single day Write with a timer Write without distractions Write via dictation Write using word sprints So let's dive into these five tips on how to become a lightning-fast author. 5 Tips to Double Your Writing Speed and Free Up Time for Yourself Tip #1: Write Every…
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