How to Use Facebook to Generate Ecommerce Leads

How to Use Facebook to Generate Ecommerce Leads

Marketing Strategy
Social media has become a critical tool for achieving success online. With Facebook alone being used by billions of people around the world, it would be hard to find a better platform for businesses to engage their audiences and find prospective customers. That’s why companies of all sizes are actively looking to hire one of the top social media agencies to help them get in on the action as well. That’s especially true for ecommerce sites that can use Facebook to direct thousands of hyper-targeted leads to their best offers. But while social media offers tremendous opportunities to sell online for e-commerce businesses, what strategies are the most effective? After all, paid advertising can drain your marketing budget quickly. So, you need to make sure that you’re doing everything you…
Read More
Your Inbound Marketing Leads Are Leaking Out. What Now?

Your Inbound Marketing Leads Are Leaking Out. What Now?

Marketing Strategy
So, you’ve built a killer website and done everything by the book to increase its visibility in the online world. You’re optimizing for relevant keywords, writing valuable content, and building links on authoritative sites. You’ve also invested in building a solid brand promotion strategy across multiple channels, from social networks to business directories. Still, your conversions are not satisfactory. What’s wrong? The answer is simple. Your Inbound Marketing Leads Are Leaking Out In other words, people are constantly visiting your site, but they leave it without sharing any contact information with you. But, don’t worry. There is a way to fix that. Leverage the Pages That Are Converting Best Not every page on your site is equally important. Some pages are converting better than the rest and, as such, they…
Read More
Marketing & Tech Essentials to Run Your Business

Marketing & Tech Essentials to Run Your Business

Tips and Tools
For many people, owning their own thriving business is the American Dream. However, there is a lot of unseen work that goes into getting an idea off the ground. There is even more work to start turning a profit in a retail or ecommerce setting. One of the core elements to establishing a successful business is clear, consistent marketing. In today’s cluttered digital landscape, it can be hard for solopreneurs and small business owners to make an impact without spending beyond their means. Currently, one in five small or medium-sized businesses doesn’t invest in any kind of marketing. 1 in 5! In the United States alone, that means that those businesses are missing out on more than an estimated 290 million internet users, with the number only expected to grow.…
Read More
How to Tell Your Brand Story on Social Media

How to Tell Your Brand Story on Social Media

Branding
Stories connect every living being. Long before there was a television or even the radio, humans would gather around a fire and tell stories. Sometimes those stories were personal, sometimes they were made up or invented. Sometimes they were handed down from generation to generation. Stories were also sacred, told as part of a ritual for sacred events. Whether you know it or not, your brand has a story that you can leverage to create a connection with your audience. But how you tell that story is important. Here are 5 do's and don'ts for telling your brand story on social media. How to Tell Your Brand Story on Social Media [caption id="attachment_9697" align="aligncenter" width="671"] Photo by Priscilla Du Preez on Unsplash[/caption] 1. Know Your Story You can't tell a great story if…
Read More
4 Ways to Prepare for Explosive Social Media Growth in 2019

4 Ways to Prepare for Explosive Social Media Growth in 2019

Social Media
Social media platforms have been a hub for businesses for some time now. Nowadays, not having social media presence is just like you don't even exist on the market. Businesses effectively leverage social media platforms to build presence, visibility and awareness for their companies. Not only that, but social media also allows businesses to engage with their target audience and establish meaningful relationships with them. That being said, various companies, both large and small, have been using social media to promote their business and drive sales for a long time. Today, social media networks are growing both in size and popularity and social media marketing has quickly become inevitable activity of digital marketing. As a matter of fact, Facebook alone has over 2 billion active users. 4 Ways to Prepare…
Read More
How to Use Print On Demand and Social Media to Boost Revenue

How to Use Print On Demand and Social Media to Boost Revenue

Marketing Strategy
You’ve been looking for that little entrepreneurial nugget to boost your revenue stream without sapping too much of your already-stretched resources. Congratulations, because you’ve just found it! Print on demand (POD) is the ultimate way to bolster your ecommerce efforts with very little legwork from your side. What’s more, coupled with a creative social media strategy, your business has the potential to make a mint with print. I’m sure I don’t need to convince you about the rise of ecommerce. As a forward-thinking entrepreneur, you’ve no doubt already begun your exploration into the world of the digital marketplace. As you may already know, eCommerce currently represents 10% of all retail sales in the US with an expected year-on-year growth of 15% per annum. With that kind of upward trajectory, the…
Read More
Key SEO Activities You Should Automate (with Recommended Tools)

Key SEO Activities You Should Automate (with Recommended Tools)

Tips and Tools
Who doesn’t want to show up on the first page of Google? After all, when the average person is looking for a solution to their problem, they will typically perform a search and click on the top results that appear on the first page. Therefore, many businesses invest an extraordinary amount of time and money into reaching one of the top coveted positions on the Search Engine Results Pages (SERPs) for their desired keywords. Earning yourself a prominent place in the SERPs requires lots of hard work. You need to plan your every step strategically, as well as constantly keep pace with the industry changes and monitor your site’s performance. And, no matter how knowledgeable and experienced you are, doing SEO manually may be overwhelming for you. Fortunately, there are…
Read More
Your Guide to Instagram Influencer Marketing

Your Guide to Instagram Influencer Marketing

Social Media
You know the power of Instagram. Over 500,000,000 people use Instagram, and over 200,000,000 users upload photos and videos on a daily basis.  Social media has introduced the world to a new approach to advertising.  Enter: Instagram influencer marketing. Instagram followers have the opportunity to interact with their favorite influencers in a revolutionary way.  Imagine being able to harness the power of those millions of connections around the world to promote your product or service! Why include Instagram influencers in your advertising campaign? Instagram influencer marketing is a simple, affordable and powerful way to reach your customer base on social media.  The fans can follow the influencers through their daily lives.  Trips to the beautiful beach, martinis at the bar with friends, or a gorgeous new Prada bag – all sorts…
Read More