Understanding the ROI of Influencer Marketing [Infographic]

Understanding the ROI of Influencer Marketing [Infographic]

Social Media
In the past, influencer marketing was just an ancillary marketing tactic. However, it has grown into a mammoth $5-10 billion industry today. In fact, $1.5 billion was spent just on Instagram influencer marketing in 2018. The reason for this is simple. Influencer marketing’s ROI is at par or better than other modes of marketing, according to 89% of marketers. However, this ROI is complex to understand because it is not just in monetary terms. Let’s try to understand it by going through the various ROIs of influencer marketing. [Tweet "Influencer marketing’s ROI is at par or better than other modes of marketing, according to 89% of marketers."] Understanding the ROI of Influencer Marketing 1. Revenue This is the most obvious form of ROI and results in monetary gains. A survey…
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Time Management Tips for Business Owners Doing Their Own Digital Marketing

Time Management Tips for Business Owners Doing Their Own Digital Marketing

Tips and Tools
Research claims that most small business owners do their own digital marketing instead of leaving it to experts. At the same time, they are also completely responsible for other key areas of the business, such as operations, finance, customers service, and product development. To handle this variety of responsibilities well, you need to make the most use out all of your resources, with your time being the most important one, due to its limited nature. Time Management Tips for Business Owners Doing Their Own Digital Marketing Here are some time management tips which will help you be more efficient in the world of digital marketing, at least until your budget allows you to start outsourcing. Plan your work hours Planning your work hours can save you from working under a…
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8 Terrible Social Media Strategies Brands Should Stay Away From

8 Terrible Social Media Strategies Brands Should Stay Away From

Social Media
Social media marketing mistakes, we all make them at one time or another. But why do some social media strategies fail? Well, everyone makes mistakes, including social media marketers. But make too many mistakes, and your followers and engagement will drop, along with your revenue. No matter how big or small, every brand must maintain a robust social media presence these days. However, keep in mind that building a social media presence is more than just gaining more leads, customers, and sales.   8 Terrible Social Media Mistakes Brands Should Stay Away From Social media should be a two-way street where you can develop a community, increase your reach, and know what people think about you. In this post, we'll talk about the top social media marketing mistakes and more…
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5 Data-Driven Ways to Maximize Your Social Media Marketing

5 Data-Driven Ways to Maximize Your Social Media Marketing

Strategy
If you're a non-data-driven marketer, you might think that building a data-driven social marketing strategy is too complicated. However, if you do not measure and track the right things on social media, you still end up wasting a lot of time and energy. You spend most of your time guessing what is and what isn't useful. This translates to a loss of money and other resources. You're also losing a lot of opportunities to engage with your target audience. The worst part of all is that you might end up hurting your brand image because you fail to give your audience what they want. Why? Because you don't know what exactly it is! The Benefits of Going Data Driven Once you start adopting a data-driven mindset, there are so many…
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How to Enhance Your Marketing Performance with Automation

How to Enhance Your Marketing Performance with Automation

Marketing Strategy
Online businesses often make the mistake of thinking that good marketing is only about great content — writing awesome social media posts, crafting long-form blog content and nailing those enticing emails. While all of these are great — and important — for engaging with customers, and generating leads in the first place, there’s a whole lot more to making a strong marketing strategy. How to Enhance Your Marketing Performance with Automation Automation plays a huge role in streamlining your marketing efforts. In a nutshell, marketing automation is software created to help with any marketing actions you have to carry out, by automating tasks that would normally have to be carried out manually. As a business owner or digital entrepreneur, you probably already use some of these tools to help you…
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3 Highly Effective Ways to Protect Your Small Business Online

3 Highly Effective Ways to Protect Your Small Business Online

Tips and Tools
Oftentimes, we get so busy caught up in the day-to-day operations of running a business that we postpone the operational decisions until we “have enough time” to deal with them. However, we put ourselves at risk every day when working online without the proper safeguards in place. It's time to proactively protect your small business online. After all, nothing forces us to stop and take action quite like a cyber security issue. From a lost password, to a data breach, a security crisis can be stopped before it starts with a bit of planning and advanced preparation. 3 Highly Effective Ways to Protect Your Small Business Online You may be under the impression that your small business is safe online because of its size. We hate to be the bearer…
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How to Use Facebook to Generate Ecommerce Leads

How to Use Facebook to Generate Ecommerce Leads

Marketing Strategy
Social media has become a critical tool for achieving success online. With Facebook alone being used by billions of people around the world, it would be hard to find a better platform for businesses to engage their audiences and find prospective customers. That’s why companies of all sizes are actively looking to hire one of the top social media agencies to help them get in on the action as well. That’s especially true for ecommerce sites that can use Facebook to direct thousands of hyper-targeted leads to their best offers. But while social media offers tremendous opportunities to sell online for e-commerce businesses, what strategies are the most effective? After all, paid advertising can drain your marketing budget quickly. So, you need to make sure that you’re doing everything you…
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Your Inbound Marketing Leads Are Leaking Out. What Now?

Your Inbound Marketing Leads Are Leaking Out. What Now?

Marketing Strategy
So, you’ve built a killer website and done everything by the book to increase its visibility in the online world. You’re optimizing for relevant keywords, writing valuable content, and building links on authoritative sites. You’ve also invested in building a solid brand promotion strategy across multiple channels, from social networks to business directories. Still, your conversions are not satisfactory. What’s wrong? The answer is simple. Your Inbound Marketing Leads Are Leaking Out In other words, people are constantly visiting your site, but they leave it without sharing any contact information with you. But, don’t worry. There is a way to fix that. Leverage the Pages That Are Converting Best Not every page on your site is equally important. Some pages are converting better than the rest and, as such, they…
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