8 Reasons Why Businesses Must Have Visual Brand Guidelines

8 Reasons Why Businesses Must Have Visual Brand Guidelines

Branding
Brand guidelines communicate essential things about your business or brand within your organization and with everyone, including your partners and affiliates. These are a set of tools and instructions on how your branding elements must be used. These guidelines are usually presented in a book format and used by everyone who will use your brand elements for promoting your business, including writers and designers. No two brands are similar, so the elements contained in your brand guidelines will not be the same as your competitor’s guidelines. Still, there are three common elements that must be included in every brand rulebook. These include: Typography – Every guideline must have font sizes, typefaces and families, and the font hierarchy associated with your brand. Color palette – These are the colors making up…
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How and Why All Solopreneurs Should Prepare for Cyberattacks

How and Why All Solopreneurs Should Prepare for Cyberattacks

Tips and Tools
Cyberattacks commonly make headlines. However, if you're a solopreneur, you may think online criminals are most interested in targeting the biggest enterprises. That's not necessarily true. These perpetrators thrive on wreaking havoc, and they often focus on smaller businesses in their attacks. Here are some compelling reasons to take cybersecurity seriously and how you can do that effectively. How and Why All Solopreneurs Should Prepare for Cyberattacks Cyberattacks Have Become More Prevalent and Costly One crucial reason to defend your company against potential cyberattacks is they're happening more frequently overall. A 2019 survey polled nearly 5,400 cybersecurity professionals worldwide to get their feedback on internet crimes. One worrying finding was that 61% of respondents said their organizations experienced cyberattacks, compared to 45% in the previous year. Additionally, the study's conclusions…
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How to Create Stunning Social Media Graphics Without a Design Degree

How to Create Stunning Social Media Graphics Without a Design Degree

Branding
There are times when you need some beautiful social media graphics, but your budget doesn't have space for a professional designer. Fortunately, you can use some tools and methods to create stunning images for various platforms without spending anything other than your time. According to GlobalWebIndex, about 54% of social media users research products. If your business doesn't yet have a strong presence on at least one platform, it's time to learn the ins and outs of the location where your buyers hang out. You don't need to go back to school and get a design degree to create stunning social media graphics. You just need to focus on a few particular elements and pay attention to detail. When your marketing budget allows, you can always hire a graphic designer.…
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Understanding the ROI of Influencer Marketing [Infographic]

Understanding the ROI of Influencer Marketing [Infographic]

Social Media
In the past, influencer marketing was just an ancillary marketing tactic. However, it has grown into a mammoth $5-10 billion industry today. In fact, $1.5 billion was spent just on Instagram influencer marketing in 2018. The reason for this is simple. Influencer marketing’s ROI is at par or better than other modes of marketing, according to 89% of marketers. However, this ROI is complex to understand because it is not just in monetary terms. Let’s try to understand it by going through the various ROIs of influencer marketing. [Tweet "Influencer marketing’s ROI is at par or better than other modes of marketing, according to 89% of marketers."] Understanding the ROI of Influencer Marketing 1. Revenue This is the most obvious form of ROI and results in monetary gains. A survey…
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Time Management Tips for Business Owners Doing Their Own Digital Marketing

Time Management Tips for Business Owners Doing Their Own Digital Marketing

Tips and Tools
Research claims that most small business owners do their own digital marketing instead of leaving it to experts. At the same time, they are also completely responsible for other key areas of the business, such as operations, finance, customers service, and product development. To handle this variety of responsibilities well, you need to make the most use out all of your resources, with your time being the most important one, due to its limited nature. Time Management Tips for Business Owners Doing Their Own Digital Marketing Here are some time management tips which will help you be more efficient in the world of digital marketing, at least until your budget allows you to start outsourcing. Plan your work hours Planning your work hours can save you from working under a…
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8 Terrible Social Media Strategies Brands Should Stay Away From

8 Terrible Social Media Strategies Brands Should Stay Away From

Social Media
Social media marketing mistakes, we all make them at one time or another. But why do some social media strategies fail? Well, everyone makes mistakes, including social media marketers. But make too many mistakes, and your followers and engagement will drop, along with your revenue. No matter how big or small, every brand must maintain a robust social media presence these days. However, keep in mind that building a social media presence is more than just gaining more leads, customers, and sales.   8 Terrible Social Media Mistakes Brands Should Stay Away From Social media should be a two-way street where you can develop a community, increase your reach, and know what people think about you. In this post, we'll talk about the top social media marketing mistakes and more…
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5 Data-Driven Ways to Maximize Your Social Media Marketing

5 Data-Driven Ways to Maximize Your Social Media Marketing

Strategy
If you're a non-data-driven marketer, you might think that building a data-driven social marketing strategy is too complicated. However, if you do not measure and track the right things on social media, you still end up wasting a lot of time and energy. You spend most of your time guessing what is and what isn't useful. This translates to a loss of money and other resources. You're also losing a lot of opportunities to engage with your target audience. The worst part of all is that you might end up hurting your brand image because you fail to give your audience what they want. Why? Because you don't know what exactly it is! The Benefits of Going Data Driven Once you start adopting a data-driven mindset, there are so many…
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How to Enhance Your Marketing Performance with Automation

How to Enhance Your Marketing Performance with Automation

Marketing Strategy
Online businesses often make the mistake of thinking that good marketing is only about great content — writing awesome social media posts, crafting long-form blog content and nailing those enticing emails. While all of these are great — and important — for engaging with customers, and generating leads in the first place, there’s a whole lot more to making a strong marketing strategy. How to Enhance Your Marketing Performance with Automation Automation plays a huge role in streamlining your marketing efforts. In a nutshell, marketing automation is software created to help with any marketing actions you have to carry out, by automating tasks that would normally have to be carried out manually. As a business owner or digital entrepreneur, you probably already use some of these tools to help you…
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