Are you planning to launch your small business via online channels? Would you like to get in touch with old clients and invite new ones? How about catching up with your market through a virtual conference?
Whatever the reason you want to stage a virtual conference, one crucial factor for you to consider is hiring a professional presenter. Curious as to why you need one? Read on and find out.
Top 5 Reasons to Hire a Professional Presenter for Your Virtual Conference
The Pros of Hiring a Pro
Big and small businesses alike have tried to find solutions to adapt to the new normal. Along with social distancing, lockdowns, and other health and safety protocols come various ways of conducting business. Yet, the world still turns, and those who try to adjust to the times are the ones most likely to survive and thrive.
If you want your business to succeed even during challenging times, you would most likely want to secure sound strategies. One such way of adapting to the change is to conduct virtual activities and events.
According to a Forbes.com article published in May 2020, virtual events ramped up to a thousand percent. This statistic may be attributed to the desire of brands and businesses to stay afloat despite the pandemic. A LinkedIn study also shared that 42% of future B2B events will be completely virtual.
Along with video conferencing solutions and professional virtual event planners, you will need an experienced presenter to help make your virtual event a success. Below are some of the most salient reasons to hire one.
1. Their Experience Matters
In AnyRoad’s State of Virtual Events 2021 report, 46.6% reported to have found staging a virtual event to be mildly challenging, and 6.3% found it very difficult.
When you hire a professional presenter, you don’t have to worry about tackling a steep learning curve in very little time. A seasoned presenter will have the expertise and proficiencies honed over years of experience. This set of skills includes the insight of being well-prepared for every event, a talent for reading the room, and the keen ability to handle unforeseen variables with confidence, ease, grace, and a knack for improvisation.
2. They Help Set the Tone
Accordingly, a professional presenter plays a critical role in every event by setting the tone. An emcee will be the face and voice of your event and, therefore, should carry themselves with aplomb. Skilled emcees will know how to match the tone and message of your event to the audience so that your objectives are met.
A presenter’s role is vital to virtual conferences as they will also be tasked to lay down the house rules credibly and charmingly. Some attendees may be virtual conference first-timers, so it is also the presenter’s job to help the audience become familiar with the technical aspect of the activity. Emcees may also remind the audience to put their microphones on mute or hold off on chats until after the presentations.
Additionally, the emcee should also be adept at reinforcing key messages and summarizing takeaways.
3. They Engage the Audience
Keeping the audience’s attention during an in-person conference is already challenging. Now imagine if it’s a virtual event.
This is why a professional presenter is needed to keep the audience engaged and interested throughout the virtual conference. It takes a seasoned emcee to inject that charisma, enthusiasm, verve, and warmth into the event to keep the audience engrossed.
4. They Keep It Focused
Virtual event fatigue is real, especially when most have shifted to web-based events. It is a challenge to keep the audience glued to your screen. With so many things vying for their attention — other screens or in-home or workplace distractions – it is crucial that you get a presenter who can capture and hold their attention.
Aside from captivating speakers, you will need an emcee who can divert the audience’s attention back to your message through lively interaction and active dialogue with everyone. Presenters can also steer wayward discussions back and keep everyone focused on the subject.
5. They Steer the Event Forward
It is vital to hire a professional presenter to keep things on schedule. Virtual events that run on a tight timeline will also benefit from a professional emcee’s prowess in reining in off-topic discussions with ease and finesse.
A skilled presenter can drive the event forward with confidence and readily adapt to unexpected situations with poise. They can also monitor breakout rooms and moderate discussions without much effort.
A Professional’s Precision
Having a professional presenter as an ally in your virtual event will undoubtedly bring you more advantages. Not only will you have someone effortlessly handling and managing the crowd, but you will also have one who knows how to match your message with the market. Furthermore, with a presenter’s precise knowledge about working with the audience and keeping them engaged, you can look forward to a virtual conference that resonates with the relevant crowd.
This is a guest post from Hisham Wyne, an internationally recognized MC, broadcaster, presenter and moderator who helps the world’s best-known brands create memorable occasions. He regularly hosts conferences, panel sessions, gala dinners and award ceremonies for some of the world’s best brands. With 150+ events under his belt, Hisham is the professional speaker that brands and agencies turn to when wanting to interview, engage and entertain government VVIPs and Hollywood celebrities.