Marketing Sparkler Ι

22Feb 2022 by Miss Kemya

Turn Your Local Business Into A Big Player With These Tips

Everybody dreams of being his/her own boss. But it’s not a cakewalk! So if you showed the guts and capability to fulfill that dream of entrepreneurship, the chances are that you will not stop here. You want to promote and upscale your enterprise to ensure it remains a profitable venture. If you own a local business, you can use a combination of offline and online marketing tactics to scale your business. Your tactics must be customized to the type of business and the preference of the demographics you serve. Turn Your Local Business Into A Big Player With These Tips Go through the eight local business expansion and marketing ideas given here. These are curated for people like you, who want to create a different identity amongst their counterparts.…

26Jan 2022 by Eleanor Hecks

Which Social Media Channel Is Right For My Business?

Social Media

Deciding which social media channel to use for your business can be downright overwhelming. After all, you have many options to choose from, and it seems like a new network is popping up each day. On the other hand, social media is constantly evolving. Twitter introduced Twitter Spaces, Facebook now has Messenger Rooms and Clubhouse is its own platform for real-time audio chats. It can be tempting to have a social media presence on all platforms. However, it's best to determine the right channel for your brand and audience. Why A Social Media Presence Is Important We live in an age where consumers use social media to interact with their favorite brands and vice versa. Does it matter if your company establishes a social media presence or not? The short…

12Jan 2022 by Miss Kemya

The Power of Influencer Marketing and Its Impact on Business

Marketing Strategy

Influencer marketing has become a mainstay of every successful marketing strategy today. 80% of marketers find influencer marketing effective and 89% say that the ROI from influencer marketing is comparable to or better than other marketing channels. When it comes to the impact of influencers on consumers, 49% of them think that an influencer recommendation is more trustworthy than a brand recommendation. The simple reason is that consumers just want to hear the true story from other consumers! The Power of Influencer Marketing and Its Impact on Business What Makes An Influencer An Influencer? Influencers are more than millennials with their espresso selfies or skincare routine videos. Yes, they have a cult following, but a true influencer’s powers are trust and credibility. The reason why the impact of influencers…

16Dec 2021 by Miss Kemya

5 Tips to Double Your Writing Speed and Free Up Time for Yourself

Authors, Tips and Tools

If you are an author or writer, then you know how difficult it can be to find time to write. Between work and other responsibilities, there is simply not enough time in the day for most of us! This article is specifically for those who want to learn how to double their writing speed and free up more of their time for themselves. I've included five tips that will help you achieve your goal of doubling your writing speed; these include: Write every single day Write with a timer Write without distractions Write via dictation Write using word sprints So let's dive into these five tips on how to become a lightning-fast author. 5 Tips to Double Your Writing Speed and Free Up Time for Yourself Tip #1: Write…

08Dec 2021 by Eleanor Hecks

Common Misconceptions Small Business Owners Have When It Comes to E-Commerce Marketing

Marketing Strategy

E-commerce is growing, and it’s opening up more opportunities than small business owners think. While there is a higher demand for online shopping, numerous challenges, questions and concerns will arise. With that in mind, many business owners will lean toward believing in the common misconceptions about e-commerce marketing. Let’s debunk a few e-commerce marketing myths to keep your business thriving. It’s not as difficult as people might think. Common Misconceptions Small Business Owners Have When It Comes to E-Commerce Marketing Myth #1: Marketing Is Ineffective Because There Are Too Many Businesses to Compete With Online In 2021, all U.S. e-commerce sales are expected to increase by 13.7% and reach about $908.73 billion. Although retail is a highly competitive industry, your business can succeed through resilience, strategy and agility. Sales…

17Nov 2021 by Eleanor Hecks

Why All Solopreneurs Should Have a Growth Mindset When Running Their Business

Tips and Tools

One of the joys of running a solopreneur business is not having to deal with rapid growth or hiring new employees. However, you should still keep a growth mindset if you want to take your earnings to the next level. You don’t have to become a corporation with thousands of workers to increase revenue and find success. The average solopreneur makes $36,200 per year, but the top earners average $92,110. If you keep a growth mindset, there really isn’t any limit to how much you can make. Why All Solopreneurs Should Have a Growth Mindset When Running Their Business Just how can you keep a growth mindset as a solo operation? Fortunately, there are some steps you can take to ensure your business grows across the board. 1. Reflect…

04Nov 2021 by Miss Kemya

Mailchimp: The Best Resource for Beginner Email Marketers

Email Marketing

According to the DMA Marketer Tracker 2019, email marketing offers an ROI of over $50 for every $1 spent. Therefore, it is not hard to see why thousands of digital marketing companies around the world are looking to invest in good email marketing strategies. But as a beginner in the marketing space, you might not know where you should start crafting your strategy. Fortunately, MailChimp offers all of the benefits you could need from a marketing service. And if you still need convincing, here are a few benefits to using MailChimp’s service for your email marketing. Mailchimp: The Best Resource for Beginner Email Marketers A Short Introduction To MailChimp MailChimp is an all in one marketing firm dedicated to giving small businesses the leverage they need to participate in the…

12Oct 2021 by Eleanor Hecks

Five Things Your Small Business Gets Wrong About Branding

Branding

Branding represents the collective efforts made to separate your brand from its competitors and help it stand out in a crowded marketplace. Succeeding with it requires time, effort and financial investment. It’s easier than you may think to make a mistake that hurts your brand or makes it lose momentum. Here are five of the most common blunders and how to avoid them. Five Things Your Small Business Gets Wrong About Branding 1. Rushing Your Brand’s Creation The business world moves quickly, and that reality often pushes people to launch their branding efforts as quickly as possible, assuming they’ll work out the details later. It pays off to slow down, though, because of how much your brand can affect everything else about your business. Think of your brand as…

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