Marketing Sparkler Ι

09Sep 2021 by Miss Kemya

Why Today Is The Time To Speak To Your Customers

It’s easier than ever to get started with an online business. But making a success of it is not so easy. There’s a lot of competition online, which can make it difficult for your business to stand out. For a customer to make a purchase, they need to have trust in your brand. They also need to enjoy a positive experience to replace the one they would’ve had in a store or a physical premises. Engaging with your customers is one way to help build that relationship so that they can enjoy a great user experience when they buy from you. There are many ways to engage with your customers. From phone calls, text messages to polls and surveys, you can continuously speak with and engage your customers. Let's take…

02Sep 2021 by Eleanor Hecks

An Entrepreneur’s Guide to Navigating Small Business Marketing

Marketing Strategy

You might be wondering how to market yourself as a small business without spending a fortune on advertising. Knowing where to promote your company and how takes a lot of foresight. You can study marketing and still walk away feeling uncertain about your next steps. According to IMARC Group's latest ads forecast, global ad market revenue will hit $769.9 billion by 2024. Companies spend more money each year on marketing and if you don’t nail your small business marketing, you risk falling behind. What if you can’t afford to hire a marketing professional to handle your ad campaigns? There are some basics that will help you navigate promotions and get the most bang for your buck. Here are the top ways to advertise your company on a budget. An Entrepreneur's…

30Aug 2021 by Miss Kemya

A Beginner’s Guide to Crowdfunding for Businesses

Marketing Strategy

Funding your entrepreneurial dreams or start-up can be tough for those just starting out. Money sometimes doesn’t always take you as far as you imagined it to. And loans to kickoff your business often have many requirements such as minimums for credit scores and required collateral. That's why utilizing crowdfunding techniques for your business is favorable among aspiring, and even experienced, entrepreneurs. Crowdfunding techniques, if done right, can draw interested investors straight to your bank account. A Beginner's Guide to Crowdfunding for Businesses Online platforms like Indiegogo, Kickstarter, and Patreon require a fee for your crowdfunding campaign to be hosted, allowing potential investors to learn more and contribute. You can gear the campaign almost any way you like. In addition, there are less strings attached to raising funds, compared…

25Aug 2021 by Miss Kemya

Reasons To Hire A Digital Marketing Agency When Your Business Expands

Marketing Strategy, Tips and Tools

As your business grows, your marketing demands will too. What was once a menial task that one person could easily achieve is now evolving into a colossal list of things to do to keep up with your market and the needs and demands of your target audience. Hiring someone specifically for the job is one option. Delegating the marketing roles to an existing member of your staff is another option. However, neither of these may fare as your best option. Why not? For starters, your current staff member might be competent when it comes to marketing. But your business isn't necessarily going to benefit from the expansion of your marketing department. A digital marketing agency, however, can help the whole process run smoothly, from expanding your target audience when you…

10Aug 2021 by Miss Kemya

6 Essential Free Marketing Tactics You Need to Use Now

Marketing Strategy

You don’t need to spend anything at all to carry out an effective marketing strategy and achieve your business goals. Here are the top free marketing strategies that are trending right now. 6 Essential Free Marketing Tactics You Need to Use Now Educate Your Audience Create educational opportunities for your audience members where you teach them something in a personal setting online. A good example of this is a webinar. You can host a webinar and teach the audience, while also allowing them to interact with you and each other in real-time. Hold Livestream Events Livestreaming on social media is a great way to engage with your audience. Livestreams appear on users’ feeds on platforms like Facebook and Twitter. You can create an event where you share tips, discuss…

04Aug 2021 by Miss Kemya

How To Structure Your Digital Marketing Team [Infographic]

Marketing Strategy

You are probably starting out doing everything yourself when it comes to your online business. You’re the business mastermind, the content creator, tech guy (or gal) customer support, and barista. That’s all good and well when you’re first starting out, but as your business grows, you’ll get to the point where there just aren’t enough hours in the day to do it all. That’s when you know it’s time to start outsourcing. And digital marketing is usually the most desirable place to start. Talk about a time drain! How to Structure Your Digital Marketing Team Start Slow and Stay Profitable Don’t feel like you have to outsource everything all at once. Instead start with one task or one particular part of your business. If making graphics isn’t your strong suit,…

28Jul 2021 by Miss Kemya

The Small Business Guide to Hiring Through Digital Marketing

Marketing Strategy

As your business grows, you have to hire help. This is a simple, undisputed fact. No empire is built from the work from a single person. The internet makes finding the right person to fill a position much easier than it used to be. Digital marketing makes it possible to advertise open positions in your business with ease. When you're ready to start working with other people, you need to get the word out to find the perfect hires. Some of this might involve you conducting your own search, but it can be a lot easier if people come to you instead. Advertising an available role is a lot easier with digital methods, but you still need to consider how to hire the perfect people for your growing business. Take…

27Jul 2021 by Miss Kemya

4 Fantastic Ways To Make Your Business Stand Out From The Rest

Marketing Strategy

Are you starting your own business? If so, then it’s important to be aware of how much competition you will be facing on the market. The typical online business will be competing with hundreds of other brands to gain the attention of customers and clients. That’s why you need to think about how to separate your company from the rest of the businesses on the market. Make your business stand out and you’ll be well on your path to achieving the success you deserve. 4 Fantastic Ways To Make Your Business Stand Out From The Rest Philanthropy First, you should think about philanthropy and ensuring that there is something more to your company than just crunching numbers. You need to show customers that you are ready to give something…

Category: Marketing Strategy