A Beginner’s Guide to Crowdfunding for Businesses

A Beginner’s Guide to Crowdfunding for Businesses

Marketing Strategy
Funding your entrepreneurial dreams or start-up can be tough for those just starting out. Money sometimes doesn’t always take you as far as you imagined it to. And loans to kickoff your business often have many requirements such as minimums for credit scores and required collateral. That's why utilizing crowdfunding techniques for your business is favorable among aspiring, and even experienced, entrepreneurs. Crowdfunding techniques, if done right, can draw interested investors straight to your bank account. A Beginner's Guide to Crowdfunding for Businesses   Online platforms like Indiegogo, Kickstarter, and Patreon require a fee for your crowdfunding campaign to be hosted, allowing potential investors to learn more and contribute. You can gear the campaign almost any way you like. In addition, there are less strings attached to raising funds, compared…
Read More
Reasons To Hire A Digital Marketing Agency When Your Business Expands

Reasons To Hire A Digital Marketing Agency When Your Business Expands

Marketing Strategy, Tips and Tools
As your business grows, your marketing demands will too. What was once a menial task that one person could easily achieve is now evolving into a colossal list of things to do to keep up with your market and the needs and demands of your target audience. Hiring someone specifically for the job is one option. Delegating the marketing roles to an existing member of your staff is another option. However, neither of these may fare as your best option. Why not? For starters, your current staff member might be competent when it comes to marketing. But your business isn't necessarily going to benefit from the expansion of your marketing department. A digital marketing agency, however, can help the whole process run smoothly, from expanding your target audience when you…
Read More
6 Essential Free Marketing Tactics You Need to Use Now

6 Essential Free Marketing Tactics You Need to Use Now

Marketing Strategy
You don’t need to spend anything at all to carry out an effective marketing strategy and achieve your business goals. Here are the top free marketing strategies that are trending right now. 6 Essential Free Marketing Tactics You Need to Use Now   Educate Your Audience Create educational opportunities for your audience members where you teach them something in a personal setting online. A good example of this is a webinar. You can host a webinar and teach the audience, while also allowing them to interact with you and each other in real-time. Hold Livestream Events Livestreaming on social media is a great way to engage with your audience. Livestreams appear on users’ feeds on platforms like Facebook and Twitter. You can create an event where you share tips, discuss…
Read More
How To Structure Your Digital Marketing Team [Infographic]

How To Structure Your Digital Marketing Team [Infographic]

Marketing Strategy
You are probably starting out doing everything yourself when it comes to your online business. You’re the business mastermind, the content creator, tech guy (or gal) customer support, and barista. That’s all good and well when you’re first starting out, but as your business grows, you’ll get to the point where there just aren’t enough hours in the day to do it all. That’s when you know it’s time to start outsourcing. And digital marketing is usually the most desirable place to start. Talk about a time drain! How to Structure Your Digital Marketing Team Start Slow and Stay Profitable Don’t feel like you have to outsource everything all at once. Instead start with one task or one particular part of your business. If making graphics isn’t your strong suit,…
Read More
The Small Business Guide to Hiring Through Digital Marketing

The Small Business Guide to Hiring Through Digital Marketing

Marketing Strategy
As your business grows, you have to hire help. This is a simple, undisputed fact. No empire is built from the work from a single person. The internet makes finding the right person to fill a position much easier than it used to be. Digital marketing makes it possible to advertise open positions in your business with ease. When you're ready to start working with other people, you need to get the word out to find the perfect hires. Some of this might involve you conducting your own search, but it can be a lot easier if people come to you instead. Advertising an available role is a lot easier with digital methods, but you still need to consider how to hire the perfect people for your growing business. Take…
Read More
4 Fantastic Ways To Make Your Business Stand Out From The Rest

4 Fantastic Ways To Make Your Business Stand Out From The Rest

Marketing Strategy
Are you starting your own business? If so, then it’s important to be aware of how much competition you will be facing on the market. The typical online business will be competing with hundreds of other brands to gain the attention of customers and clients. That’s why you need to think about how to separate your company from the rest of the businesses on the market. Make your business stand out and you’ll be well on your path to achieving the success you deserve. 4 Fantastic Ways To Make Your Business Stand Out From The Rest   Philanthropy First, you should think about philanthropy and ensuring that there is something more to your company than just crunching numbers. You need to show customers that you are ready to give something…
Read More
The 3 Hidden Costs of Digital Marketing

The 3 Hidden Costs of Digital Marketing

Marketing Strategy
When it comes to digital marketing, just about every company uses at least one form in their campaigns. Its simplicity and availability in the market make it super attractive to entrepreneurs. With increased social media platforms and marketing, every company strives to have at least an account on these platforms to build and engage their customers. With the help of technology, many businesses can execute and manage simple digital campaigns in house. In addition to social media platforms, developers have also come up with various apps and software that are relatively straightforward and available in the market. You need not have an extensive background in programming as the heavy work in designing already exists. Many of these tools are quite easy to install and deploy. 3 Hidden Costs of Digital…
Read More
Simple Content Marketing Tips To Start Using Today

Simple Content Marketing Tips To Start Using Today

Marketing Strategy
Marketing is one of the most important parts of running a business, and it will determine your notoriety online, as well as how well you engage with your audience and make sales. One of the key aspects of marketing that you see regularly from a company is content marketing. Content marketing encompasses everything from website copy to social media, as well as graphics and emails. Content is a key part of marketing for any business. Sharing this content with your followers is important in order to get yourself in front of your audience in the right way. Today, I want to share some simple content marketing tips that you can incorporate into your daily marketing mix to help you reach your marketing goals. Simple Content Marketing Tips To Start Using…
Read More