First Things First – Content Strategy Before Social Strategy

Blogging, Marketing Strategy
This is a guest post from Patricia Redsicker,  Principal at WordView Editing.  At the heart of social media is the desire that every consumer has to talk about something interesting, compelling and relevant and to share that information with his or her friends. The question marketers must ask themselves is: “What makes my brand so interesting that people will want to talk about it and share it with their friends?” (Even boring brands have something interesting to say!) You can’t succeed in social media if you don’t have something interesting to say. At this point in your social media experience, you (hopefully) understand that social media marketing is not just about having a Facebook page or a Twitter profile. Social media is the vehicle for communicating and distributing interesting stories…
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Event Recap: BarkWorld F-U-N

Event Recap: BarkWorld F-U-N

Blogging, Branding, Marketing Strategy
I jumped into the final quarter of 2011 by indulging in a new experience and making a bunch of new friends in the process. I had the pleasure of hanging out with the pet loving community at BarkWorld, what an experience! First, I have to personally thank Women Intelligently Networking via TarynP for sponsoring my ticket. I had no idea what I was getting into, but if you know anything about Taryn and Denise Quashie, founder of BarkWorld™, you know they know marketing and social media, so you just go with it! What is BarkWorld? According to the website “BarkWorld is THE social media conference covering ALL facets of social media, pet lifestyle & business education for all pet lovers.” This is EXACTLY what the conference is all about! Even though I’ve owned…
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5 Tips To Supercharge Your Business

5 Tips To Supercharge Your Business

Marketing Strategy, Tips and Tools
As we are all aware, we have lost a global icon in Mr. Steve Jobs. I was saddened at the news of his passing, but as I reflect on the impact this single person has had on my life, and on humanity as a whole, I can’t help but smile. How can I be sad when my life has been forever changed because he chose to share his genius, his vision with all of us? So you know what, I pulled myself together and started to think about the impact Apple has had on my life. Here’s why I was personally distraught: I realized Apple has been my silent partner for 24 years. I started using an Apple computer before most people actually knew what computers were. I learned computer programming on an Apple.…
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DIY Marketing Or Hire A Professional?

DIY Marketing Or Hire A Professional?

Marketing Strategy, Tips and Tools
Are you a solopreneur and/or small business owner running your business all on your own? Are you functioning as your own marketing department, learning as you go, reading books, subscribing to marketing newsletters, experimenting with trial-and-error marketing tactics? So you can do your own marketing, after all, your efforts seem to be working. My question to you is... Should you be doing your own marketing?   Marketers make marketing look easy, key word being ‘look’. Experienced marketers can discuss procedures, processes, strategy and measurable results as easily as they can discuss what they ate for breakfast. If you've ever had a conversation with me, you know what I mean. It's similar to the artist that makes a brush stroke look fluid and effortless, and yet when you try your hand…
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Upcoming Event: Do I Play or Pass?

Upcoming Event: Do I Play or Pass?

Marketing Strategy, Networking
We all need to network in some form to build our businesses, and there's nothing like face-to-face events to get the ball rolling. But there are too many choices, so what should you do? You have an idea of the types of events you'd like to attend. You’ve done a bit of research on each event, and you've given consideration to 5 important factors (we discussed these in a previous post). Now it’s time to make a decision: should you attend an event or not? Don’t wing it, make a calculated decision. Is this more of the same thing?  Take a look at the types of events you regularly attend. How does this event compare? Mix in some out-of-the-ordinary mixers, luncheons, breakfast meetings, evening socials, and conferences. Don’t stick with what or who you…
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Define Your Target Market First, Then Decide Where To Market

Marketing Strategy, Tips and Tools
Many times business owners shell out cash for marketing and then wonder why they’re not getting business. Before you throw another dollar in the wind, ask yourself: who is your target market? Then you need to figure out how much time and money you have to spend to reach them. I made that sound real simple didn’t I? Here’s the two-fold scenario: First, define your target market. This includes Key decision makers for purchasing your product or service Where your customers look for and buy your product/service Customers' buying habits and buying cycles Factors that influence purchasing decisions – don’t just assume price is the primary reason Next, determine how much money and time you have to spend to reach your target Can you reach them by joining industry organizations?…
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Can I Find Your Product In Anytown, USA?

Branding, Marketing Strategy
Have you noticed how certain shoe brands are sold exclusively in limited retail outlets? How about clothes, ever notice some brands can be found all over the place, and yet others are only found in major cities? Notice how you can’t just go into your local office supply store and purchase a $2,000 gold-cased Montblanc writing instrument? Ok, then you recognize that where you distribute your products/services is an important component of a branding strategy! Did you know your branding strategy should help define your distribution channels? It should be a guiding principle when determining exactly how you want to position your product or service in the marketplace. This applies to both products and services alike. Here’s a few examples: If the Price Point for your product or service is…
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