Four Simple Ways to Improve Your Email Marketing Response Rates

Four Simple Ways to Improve Your Email Marketing Response Rates

Marketing Strategy
Due to the proliferation of social media many people erroneously believe that email marketing is finished. This is also party due to diminishing email marketing response rates. Do. Not. Believe. It. Nothing could be further from the truth. Lemme ask: did you open an email today? Of course you did! In fact along with responsive web design and social media, email should still be a main focus today for all your online marketing campaigns. To put it bluntly: The money is still in the list. Today we’re going to share with you four more ways to boost your email marketing response rates. Four Simple Ways to Improve Your Email Marketing Response Rates Before you can get a response ... you have to get the reader to OPEN the email. Whenever we…
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How to Write Million Dollar Headlines

How to Write Million Dollar Headlines

Blogging, Marketing Strategy
The right headline can draw in even the most disinterested reader, luring them in to read the rest of your sales pitch.  In the same way, a bad headline can totally turn off a reader who might be very interested in what you’re trying to sell. While it would be nice to have, there is no specific rule on how to write headlines. That’s because it depends on what your topic is, what the goal of your writing is, and several other factors. There are, however, some basic rules and guidelines that can help you get started. [Tweet "Having trouble writing hot headlines for your blog posts? Learn a few tricks here."] How to Write Headlines That Sell 1. Tell them what they’re getting If you have an interesting or…
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5 Ways to Use Social Media to Build Your Email List

5 Ways to Use Social Media to Build Your Email List

Marketing Strategy
Are you using social media to get more visibility for your business? Are you using email marketing to turn interested prospects into buyers? Have you integrated social media into your email list building efforts? If not, you are missing out on a huge opportunity to promote your business! Social media presents an opportunity to build your list of subscribers with a wide range of different people and cross-promote your business from different traffic sources. If you integrate your social media marketing with your email list, you can harness the power of both of these sources for even more traffic and engagement.   5 Ways to Use Social Media to Build Your Email List Let Your Social Networks Know On all of your social networks, let everyone know about your email sign-up…
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Eight Surefire Ways to Grow Your Email List

Marketing Strategy
It’s safe to say that the bigger your mailing list is, the better. Having a robust email list gives you more opportunities to sell and to build your reputation. Here are 8 sure-fire tips for growing your email list: 1. Make List Building A Priority Make sure you’re putting at least as much effort into building your email list as you are to your social media efforts...hopefully more. Getting “Likes” on Facebook is one way of gauging your popularity, but you can’t control how your message is spread to your Facebook connections, and it can be difficult to effectively communicate with them directly. 2. Make it Easy for New Subscribers to Sign Up Make the links to your sign-up page prominent on all the pages of your website. You can do this…
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How to Perform A Website Content Audit [Infographic]

How to Perform A Website Content Audit [Infographic]

Marketing Strategy
How much time do you invest in creating your website content? Whether it’s your about page, your sales pages, or your blog, I think we can agree that content creation is a time-consuming endeavor. So you create all this fantastic content, publish it on your website, share it on social media, then what? Have you ever conducted a website content audit? How often do you review your published pages? How do you measure the effectiveness of your content? Do you have a plan in place, to make sure you’re hitting your goals? An audit is necessary. It sounds boring because it is. But it’s oh so critical! After all, what’s the point of publishing a bunch of blog posts, videos, images, and such, if you don’t take the time to figure out if…
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Email Marketing: How to Balance Selling and Relationship Building

Email Marketing: How to Balance Selling and Relationship Building

Marketing Strategy
Email marketing is tricky. Too much selling and you lose your subscriber’s interest. Not enough selling and your income will suffer. How do you know what the right balance is for your email campaigns, and how can you achieve it? Let’s take a quick look. Generally speaking, the bulk of your email messages, roughly 80% to 90% of them, should focus on helping your subscribers by offering them quality solutions to their problems. In doing this, you are connecting with your readers and building a relationship with each and every one of them. When you provide mostly helpful information without selling, your subscribers will trust you and your opinion. Therefore when you do sell to them, they’ll take notice and buy because they know you won’t steer them wrong. They…
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9 Ways to Get More Click Throughs: How to Convert Readers Into Buyers

9 Ways to Get More Click Throughs: How to Convert Readers Into Buyers

Marketing Strategy
The days of just "buy now" buttons are waaaaay past over. Now you have an entire audience that is more savvy, more educated, and has their BS meters up to full power. So how do we increase your click through rate? In order to get people from reading to buying, you're going to have to understand what makes them click, that is, click through your site and ultimately buy your products and services. This means you're going to need to study your audience more and deeper than ever before. 9 Ways to Get More Clicks on Your Website and Increase Conversions   1. Hook Them with Headlines Before anyone clicks to buy, they're going to have to click through to read your sales copy. The headline is arguably the most important…
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Why Email Marketing is Important for Business

Why Email Marketing is Important for Business

Marketing Strategy
This is possibly the most important post I've published about why email marketing is important for business. Let’s get right into it, shall we? Facebook, Twitter and other social media outlets have certainly become important avenues for online marketing campaigns, but good old fashioned email marketing still holds a great deal of value for organizations and businesses of all sizes. Why Email Marketing is Still Important for Business Did you open an email today? Of course you did! Enough said. Seriously though, email marketing even has a number of advantages over some of the more “cutting edge” marketing techniques that some tend to focus on, including social media. Here are a few of the top reasons why email marketing is important for businesses today. Email Marketing is Personal Email is a personal…
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