How to Build an Email List of Subscribers (and Keep Them)

How to Build an Email List of Subscribers (and Keep Them)

Marketing Strategy
When you build an email list of subscribers, you can use this as a tool to generate sales. Many gurus describe mailing lists as the single most important tool available to digital marketers. They tout building a relationship this way, then you'll have an almost guaranteed market for your products – as long as they're good. [Tweet "How do you go about building a list of subscribers? And how do you keep them?"] The question is though, how do you build an email list of subscribers? Here are some basic steps that will set you on your way… How to Build an Email List of Subscribers (and Keep Them) To share this image on your site, please copy and paste the code below. </p><br /><br /><br /><br /><br /><br /><br…
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How to Use Social Media to Drive Traffic to Your Free Offer

How to Use Social Media to Drive Traffic to Your Free Offer

Marketing Strategy, Social Media
There are many ways we get traffic to our sites. There's organic search, word of mouth direct traffic, paid ads, and of course, social media. When most of us use social media to drive traffic we're usually looking to generate leads. However, to generate leads, we usually need to build up a subscriber base and offer value. The easiest way to do this is to create and share a juicy opt-in offer. No matter what kind of opt-in we offer, be it an ebook, video course, checklist, etc, we still have to drive traffic to our site's landing page(s) so people can sign up. How can we drive this traffic? Social media. Keep reading for a couple of simple techniques to use social media to drive traffic to your website.   It’s something quick and…
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Why You Need to Add Visual Marketing to Your Content Strategy

Why You Need to Add Visual Marketing to Your Content Strategy

Marketing Strategy, Video Marketing
Most people think of content marketing as producing text-based content, writing words and sentences to sell a product or convey an idea. While that is true, that's not all content is. Content also consists of images, infographics, videos, and other visual elements of your business. This includes your website's or blog's look and feel. All these visual elements are just as important when it comes to marketing your business. [Tweet "Content is more than words in a blog. It includes all of the visual elements of your brand."] You've probably noticed that so many things are more visual online today than they used to be. People create photographic memes to pass around an idea or thought, and due to the advent of gorgeous sites like Pinterest, marketing is more visual than…
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50 Features Your Small Business Website Must Consider Having [Infographic]

50 Features Your Small Business Website Must Consider Having [Infographic]

Marketing Strategy
In this dynamically evolving digital marketplace, nothing is more important than to enhance your online visibility. Your online presence should attract your ideal target audience demographic. You need to stay two steps ahead of your competition, especially when it is selling similar products or services. And this starts with the right website. 50 Features Your Small Business Website Must Consider Having A majority of businesses invest heavily in digital marketing. They focus primarily on social media campaigns, content marketing strategies, etc. Search engine optimization is also a popular online marketing tool that helps boost your search engine rankings on Google, Bing, etc. However, what most businesses seem to undermine or neglect is the power of combining effective and efficient lead generation techniques to quickly convert their potential customers into sales leads.…
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How to Decide What Products to Create

How to Decide What Products to Create

Marketing Strategy
In order to have a business, you need to have something to sell. I think we can agree on this right? When many entrepreneurs start out, they often sell their knowledge. People often need advice and expertise to help them solve a problem. After having a conversation with someone who needs help, a not-yet entrepreneur who sounds like an expert is often asked "how much would you charge to help me " or something along those lines. Has this ever happened to you? Have you had a conversation with someone, they ask what you would charge, and you have to do some quick thinking on the fly? If you can think on your feet, you come up with a fee and a service package on the spot. Yeah, I've done this! How Many…
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A Definition of Multichannel Marketing for Non-Marketers

A Definition of Multichannel Marketing for Non-Marketers

Marketing Strategy
You have probably heard the term multi-channel marketing before. Do you know it means? Do you know why it's important to understand? Multi-channel marketing is jargon that most non-marketers don't understand. Simply put, multichannel marketing is getting the message out about your products and services through many methods. The goal of multi-channel marketing is to get the information into the hands of as many of your audience as possible. How many channels you use will depend on the ways in which you sell your products as well as where your audience is located. The different ways you can market and sell products today include: Retail Website Social media Mobile commerce Call centers Catalogs (online and offline) What are the benefits of multichannel marketing? The benefits of multichannel marketing are many,…
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The 3 Phases of Growing Your Email List

The 3 Phases of Growing Your Email List

Marketing Strategy
How do you go from no e-mail list at all, to adding a few people here and there, to adding hundreds or thousands at a time? Here are the 3 phases of list-building as I see them, and some of the most effective list-building tactics in each stage… PHASE 1: Getting Started When you’re just starting out, I recommend reaching out to your sphere of influence and inviting them to receive your special newsletter or tips (whatever valuable free goody you offer on an ongoing basis). Here are some places to start: Stacks of business cards you’ve collected Contacts in Gmail (or whatever e-mail provider you have) People in your cell phone Facebook friends LinkedIn connections Send them an e-mail message to reconnect, inviting them to opt in to your…
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27 Proven Marketing Strategies for a Small Marketing Budget

27 Proven Marketing Strategies for a Small Marketing Budget

Marketing Strategy
Search the term marketing strategies on Google and you're likely to get over 69 million results. (That is not a typo.) Have you searched the term? If you're on the hunt for marketing strategies for your business, you can easily be overwhelmed with the abundance of suggestions, all of which can run the gamut anywhere from free to the price of a small country. How many times have you thought to yourself, I wish I could afford  to <insert fancy marketing tactic here>? How many times have you seen a company do some quirky marketing and thought to yourself, one day I hope I can afford to do that? Are you using social media for marketing, but you're just throwing out random posts, crossing your fingers hoping someone sees you and makes you famous? It's ok, as most, if…
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