C is for Content Marketing Strategy

Alphabet Soup, Marketing Strategy
Great content means nothing if your target audience can't find it. According to the Content Marketing Institute, “content marketing is the art of communicating with your customers and prospects without selling. Instead of pitching your products or services, you are delivering information that makes your buyer more intelligent.” No matter what industry you’re in, you have content to curate and share. You have a wealth of content at your fingertips, ready to be repurposed, including your website, blog, newsletter, images, videos, ebooks, and brochures. It’s not just enough to have great content. You have to figure out how to share it in a way that reaches your audience, entices them to seek you out for more information, and positions you as the authority in your industry. Do you have a…
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The Super Bowl Is My Billion Dollar Event Marketing Tutor

The Super Bowl Is My Billion Dollar Event Marketing Tutor

Marketing Strategy, Strategy
We’re all familiar with the marketing machine that is the Super Bowl. Have you ever considered taking a page out of the big Super Bowl marketing playbook, scaling it back, and adapting it to your own event marketing practices? These companies spend billions of dollars for agencies to create and execute all these clever ideas. All these ideas are part of their overall event marketing strategy. Remember, the Super Bowl, for all the hype, is still a sporting event. It’s more than worth the evening spent watching the Super Bowl to get a billion dollar tutorial in marketing and advertising, wouldn’t you agree? I found a couple great articles that talk about Super Bowl marketing and advertising, and they give insight into the evolution of big brand ad budgets, as well as…
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Year In Review: My 5 Most Popular Posts of 2012

Year In Review: My 5 Most Popular Posts of 2012

Marketing Strategy, Random Chats, Strategy
What an interesting year 2012 has proven to be! As I celebrated my first year in blogging and worked toward making my second anniversary, I am appreciative of all my readers who have learned, benefited, and applied my content. In case you missed any of the year's content, take a look at this "Most Popular" list, implement a few ideas, and enjoy!   Most Popular Posts of 2012    A Handful of Creative Ways to Use Pinterest for Business Don't Piece Together Your Social Media Strategy With Duct Tape Wear Your Brand Everyday Without Looking Like A Walking Billboard Your Customers are Talking , But Are You Listening? Social Media Is Not A Bullhorn, Please Stop Screaming At Me   I'm looking forward to providing more valuable content in 2013. If…
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Your Sales Offer Isn’t Special If Your Sale Never Ends

Your Sales Offer Isn’t Special If Your Sale Never Ends

Marketing Strategy
Do you join mailing lists from big box companies to catch their latest sales alerts? Do you subscribe to small businesses to keep up with their latest offers, classes, and products? Of course you do, we all do. But, if your inbox is flooded with sales and specials from these companies on a daily basis, how does that affect your decision to buy? What do you think about these sales that never seem to end? Why Your Sales Offer Isn't Special If Your Sale Never Ends All Sales, All The Time I was carelessly perusing my inbox and I noticed something. I noticed a bunch of hoopla in the form of: some great sale offer a limited time offer an act now or miss out a never-to-be-offered-again an ending in 48 hours…
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Where Are Your Future Customers?

Where Are Your Future Customers?

Marketing Strategy
Sounds like a simple enough question doesn't it? But, can you answer the question? Let’s ask this another way. Where do your prospective customers go to find your product or service? Are they going to a brick and mortar store? Are they asking their peers? Are they mimicking the choices of their competitors? Are they performing online searches, based on their needs? (more…)
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5 Factors to Consider Before You Pay For A Professional Membership

5 Factors to Consider Before You Pay For A Professional Membership

Marketing Strategy, Networking
We’ve spent a little time talking about professional memberships. In the first post, we talked about building your network with professional memberships. Next, we detailed five easy ways to maximize your membership dollars. What’s left? We need to tackle the most critical question of all: how to decide which professional organizations to join? You may use these 5 factors as a starting point: Membership base: Who are the members? Are you looking to get exposure to your target market, vendors, and/or competitors? Do the members constitute your audience? Are they your peers, potential affiliates or partners, or a general mix of professionals? Is the membership with a local chapter of a national organization? Is it exclusively local or simply nationwide? All of these membership criteria will make a difference as you work to expand your…
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5 Easy Ways to Maximize Your Membership Dollars

5 Easy Ways to Maximize Your Membership Dollars

Marketing Strategy, Networking
In the previous post, I started you on the path of building your network with professional memberships. Next, I want to tackle the benefits of such memberships and affiliations. If you’re not yet a member of any professional organizations, think of this post as an overview of the benefits you can reap. If you’re already a member of professional organizations, are you maximizing your membership dollars to build your network and expand your circle of influence? Here are just a few of the typical benefits of professional memberships that I’m almost certain your business can use for marketing purposes: Use the membership directory to cross promote, build your network, and advertise. Some organizations post a directory online and make it accessible to members and non-members. Others include their directory in their…
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Build Your Network With Professional Memberships

Build Your Network With Professional Memberships

Marketing Strategy, Networking
Membership in professional organizations offer a HUGE opportunity to network and build connections. Yes, you most likely pay a membership fee, but this is a necessary marketing expense as you build your business. When researching organizations to join, think about the benefits you will receive from your membership. Sure, lots of organizations host monthly meetings, and in theory these are great networking opportunities. Uh oh, wait for it… I said "in theory" and here’s why: If you’re a member of an organization that hosts regularly scheduled live programming, you most likely need to arrive early or stay late to network. Does your schedule allow for this extra time, and are your fellow members hanging around as well? This is a big consideration as you use your limited resource of time.…
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