Marketing Sparkler Ι

17Mar 2021 by Miss Kemya

Beyond Startup Success: How To Grow Your Business Further

There are so many articles out there helping people start a business. It’s true, starting up is pretty tough. But what then? How do you capitalize on your early success and make a bigger success out of it? How can you grow even further? It can be even harder than starting out in the first instance. There are many different methods used to grow a business. Some are specific to certain industries, while others depend on how they’re being run. It might be that you’ve already tried a couple of things and are struggling, or that you’ve just got past the start up phase and are looking for additional ways to grow your business. Here are some tips to give you something to think about and help you grow. Beyond…

16Mar 2021 by Miss Kemya

4 Common Reasons Your Digital Marketing Campaign Could Be Failing

Marketing Strategy

Have you recently discovered that your business marketing campaign isn’t delivering the results that you had hoped for? If that’s the case, then you need to think about making some changes. To do this, it’s important to understand what’s actually going wrong. There are a few issues that will be worth exploring here. 4 Common Reasons Your Digital Marketing Campaign Could Be Failing The Wrong Marketing Team It’s unlikely that you will be handling marketing yourself. Digital marketing in the modern age is complex, to say the least. Even search engine optimization - which might sound simple on paper - is an umbrella term that covers a plethora of possibilities. That’s why you need to make sure that you get the right marketing team working on your campaign. It’s…

12Mar 2021 by Miss Kemya

How to Increase Your Ecommerce Conversion Rate

Marketing Strategy

There are lots of things that need to go right for you if you’re going to achieve success in the world of ecommerce. It’s not easy, and many businesses go under because they’ve simply can’t convert their visits into sales. If that’s a problem you’ve been having, you’re in the right place. We’re going to talk today about some of the various ways in which you can increase your ecommerce conversion rate and start making more sales. There’s no shortcut to success, but you can get to where you want your store to be with the right changes. Read on to find out more about them. How to Increase Your Ecommerce Conversion Rate Make Guest Checkout Possible You need to accept that not everyone who comes to your website…

24Feb 2021 by Miss Kemya

What Do People Mean By “Content Is King?”

Marketing Strategy

Content is king. It’s a saying that you will hear in all corners of the digital marketing world. Written content has and will continue to be the bedrock of a range of marketing disciplines for a long time to come. However, if you don’t see how it’s used effectively, it can be hard to understand what the big deal is. Here are just a few ways that well-written and valuable content can help drive your digital campaigns. What Do People Mean By "Content Is King?" Content is part of the marketing funnel. If you’re using the funnel approach to marketing, then you’re going to need something to grab the interest of the visitor after you get them to land on the website. Well-written content that has value, such as…

18Feb 2021 by Miss Kemya

Top 3 Secrets to Write Better Content, Faster

Conquer Marketing to People With Short Attention Spans

Marketing Strategy

In the era of instant gratification, consumers have the attention spans of... are you already thinking of something else?! The challenge is that marketers have to figure out how to capture attention spans in far less than 10 seconds. This means marketing campaigns have to succinct, creative and have just enough pop to make the consumer pay attention. But this poses a problem. They say that the attention span of the public, when it comes to grabbing their attention, is only eight seconds. The problem with short attention spans and content marketing is that usually it takes more than eight seconds for the user to click through to the content and start reading. But, there are ways to fight back and conquer marketing to people with short attention spans –…

10Dec 2020 by Miss Kemya

What Your USP Really Means to You and Your Customers

Marketing Strategy

How many marketing terms have you heard, that make you go hmmmm? There is never a shortage of marketing terms that get tossed around, that non-marketing folks don't fully understand the relevance of. One of those terms is a USP - Unique Selling Proposition. Here's why you need to know what it is, and what it means for your business. Crafting your unique selling proposition (USP) is an important component in running a long-term, successful business. The process of creating and writing down your beliefs and values, and aligning them with your goals and strategy, will help you to create an action plan for success. If you don’t understand why you do something, and you can’t explain why to others, it will be difficult to create either products or materials…

26Sep 2020 by Miss Kemya

A 9 Step Approach To Marketing Your Small Business

Marketing Strategy

Competition is everywhere, and if you run a small business, then you need to fight in order to survive against other companies that offer a similar product or service. Whether you win your fight or lose, it will depend on how much time and energy you put into your marketing efforts. Today, there are more marketing techniques and channels than ever before. From print media through to native ads network, there are plenty of choices out there. There are so many choices that it can make it difficult for business owners to figure out what techniques to try, and when. So, if you run a small business, how can you tell whether you are doing the right thing in your marketing strategy? In this article, we’ll share a nine step…

Category: Marketing Strategy