Why Your Digital Strategy Must Include Mobile Marketing [Infographic]

Marketing Strategy
How many hours a day do you typically spend being swayed by mobile marketing? You know, using your mobile device, as in your smartphone, your tablet, your iPad? Are you the 1 out of every 4 people conducting searches on mobile devices? Do you fall within the 60% of smartphone and tablet users who access social networks from these devices? As a business owner, is your business positioned to reach the people who keep their smartphones attached to their hands? Do you have a mobile marketing strategy in place to reach these people?   What is Mobile Marketing? Mobile marketing consists of ads that appear on smartphones, tablets, or other mobile devices. There are several types of mobile marketing, including App based Search ads or image ads SMS QR codes Local ads…
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What Is Content and Why Do We Need To Market It?

What Is Content and Why Do We Need To Market It?

Marketing Strategy
When you hear marketers talk about "content" and "content marketing," what does it mean to you? If you’re like most people, you may think content refers your blog and website, maybe your email marketing. You may think that content marketing means sharing your blog or website, or perhaps it includes some SEO tactics. For many people, marketing professionals included, this is pretty much it. Except your blog and your email marketing is only the tip of the iceberg. We hear so much about content marketing. You may be just as bored as I am with all the content marketing clichés that have been beat to death on so many marketing blogs over the past couple years. "Content is king." "Content marketing is dead." "Content rules the world. " ... blah blah blah.…
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Make Sure Your 2014 Digital Marketing Strategy Includes This

Marketing Strategy, Strategy
What’s your digital marketing strategy for 2014? How do you decide what to focus on as you develop your digital marketing strategy? Do you follow the trends or do you simply wing it, based on what you think you see going on within your industry? Knowing the trends can help you develop an online marketing strategy that gets results! It can save your company both time and money if you can follow the trends and develop a plan consistent with the marketplace. A couple of points to note: Social media and SEO should get further intertwined over the course of 2014, with images likely to be paramount for success. Mobile design is critical. Forbes estimates that by 2017, 87 percent of connected device sales – a category which includes desktop-based…
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It’s Time to Let Go of the Rotary Phone School of Marketing

Marketing Strategy
Do you reach your audience using a rotary phone or a smart phone? I'm going to take a wild guess and choose smart phone! The way we can market our businesses have changed, much like the phones we use. We reach and interact with our customers in a whole new way, and that's both exciting and a nuisance at the same time! Customers are using their smart phones and social media channels to search and learn more about our businesses, and I’m betting they aren't looking in their local phone book.   So how does this impact your marketing? Social media is part of daily life, and it's especially an integral part of the way we market our businesses today, like it or not. People are online searching for their product…
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Five Steps You Can Take Today To Market Your Business

Five Steps You Can Take Today To Market Your Business

Marketing Strategy
How many times do you sit and look at your phone, or stare at a blank screen and say to yourself, “I need to get some more clients” or “I need to expand my network”? Or perhaps you could benefit from a kick-in-the-pants to jumpstart your marketing efforts? Yet you get stuck at the HOW – how you’re going to do these things, right now. I know there are plenty of entrepreneurs out there who get so BUSY being BUSY that they don’t stop to consider what they should be doing daily to grow their business. Are you one of them? If you’re stuck on what you can do today to market your business, don’t save this post for a rainy day. Use these tips today to light a fire…
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C is for Content Marketing Strategy

Alphabet Soup, Marketing Strategy
Great content means nothing if your target audience can't find it. According to the Content Marketing Institute, “content marketing is the art of communicating with your customers and prospects without selling. Instead of pitching your products or services, you are delivering information that makes your buyer more intelligent.” No matter what industry you’re in, you have content to curate and share. You have a wealth of content at your fingertips, ready to be repurposed, including your website, blog, newsletter, images, videos, ebooks, and brochures. It’s not just enough to have great content. You have to figure out how to share it in a way that reaches your audience, entices them to seek you out for more information, and positions you as the authority in your industry. Do you have a…
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The Super Bowl Is My Billion Dollar Event Marketing Tutor

The Super Bowl Is My Billion Dollar Event Marketing Tutor

Marketing Strategy, Strategy
We’re all familiar with the marketing machine that is the Super Bowl. Have you ever considered taking a page out of the big Super Bowl marketing playbook, scaling it back, and adapting it to your own event marketing practices? These companies spend billions of dollars for agencies to create and execute all these clever ideas. All these ideas are part of their overall event marketing strategy. Remember, the Super Bowl, for all the hype, is still a sporting event. It’s more than worth the evening spent watching the Super Bowl to get a billion dollar tutorial in marketing and advertising, wouldn’t you agree? I found a couple great articles that talk about Super Bowl marketing and advertising, and they give insight into the evolution of big brand ad budgets, as well as…
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Year In Review: My 5 Most Popular Posts of 2012

Year In Review: My 5 Most Popular Posts of 2012

Marketing Strategy, Random Chats, Strategy
What an interesting year 2012 has proven to be! As I celebrated my first year in blogging and worked toward making my second anniversary, I am appreciative of all my readers who have learned, benefited, and applied my content. In case you missed any of the year's content, take a look at this "Most Popular" list, implement a few ideas, and enjoy!   Most Popular Posts of 2012    A Handful of Creative Ways to Use Pinterest for Business Don't Piece Together Your Social Media Strategy With Duct Tape Wear Your Brand Everyday Without Looking Like A Walking Billboard Your Customers are Talking , But Are You Listening? Social Media Is Not A Bullhorn, Please Stop Screaming At Me   I'm looking forward to providing more valuable content in 2013. If…
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