As your business grows, your marketing demands will too. What was once a menial task that one person could easily achieve is now evolving into a colossal list of things to do to keep up with your market and the needs and demands of your target audience. Hiring someone specifically for the job is one option. Delegating the marketing roles to an existing member of your staff is another option. However, neither of these may fare as your best option.
For starters, your current staff member might be competent when it comes to marketing. But your business isn’t necessarily going to benefit from the expansion of your marketing department. A digital marketing agency, however, can help the whole process run smoothly, from expanding your target audience when you need it most, to knowing how to effectively market your business from a strategic level. Today we’re going to look at some other reasons to hire a digital marketing agency when your business expands.
Reasons To Hire A Digital Marketing Agency When Your Business Expands
1. Rapidly expand your business online.
Before the pandemic, there were millions of businesses that operated entirely offline. If the pandemic has caused your business to take to the internet, a digital marketing agency can help quickly grow your online presence. From building up a social media following, to creating other marketing materials and working with influencers, they can take the pressure off you and leave you to get back to what you do best.
2. They know how to reach more people.
While it doesn’t take a digital marketing agency to know how to create an ad on Instagram or Facebook, they will likely be better equipped to maximize the ROI for ad, and take your reach further. Typically the goal is to get you more followers and ultimately, begin the process of nurturing a stranger to converting that stranger to a customer. You might think this is a cost, but it’s actually an investment. If you hire a great digital marketing agency, then they’ll make sure your ads break even or even better, generate a positive return on ad spend.
3. Digital marketing agencies have access to resources that you probably don’t.
When you’ve been the only one doing the marketing for your business, it’s very likely you haven’t invested in many resources that will help your marketing. However when you use a digital marketing agency, they will have all of these tools to use to help your business. And these tool are usually included in the price!
Here’s some examples of tools they use:
- Content research tools
- Competitor intelligence trackers
- SEO optimizers
- Grammar/plagiarism checkers
- Automation tools
- Educational courses
- Website development tools, technology and plug-ins
All of these tools are services that are paid monthly or purchased for a large one-off fee. It’s absolutely possible for an individual to do this, but these tools come hand in hand with professionals by default. Pros who know what they are doing and know how to use these tools.
Hiring a digital marketing agency is a great way of switching the load onto an experienced team while you get on with your already busy workload. After all, if marketing is not your forte, you’ll likely spend too much time trying to educate and manage staff. This is in addition to investing in tools that you don’t fully understand how to use.
When the time comes to expand your business and along with it, marketing, it may be time to think agency, and benefit from the added bonuses listed above!