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How to Break the Monotony of the Marketing Hamster Wheel

How to Break the Monotony of the Marketing Hamster Wheel

Marketing Strategy
Marketing has never been more powerful. Sure, it takes more creativity to be seen and it can be hard to make a lasting impression. But at the same time, there has never been a better time to find a direct or local audience, to apply a more cohesive marketing scheme across media formats and to do so at the press of a button. Technology’s amazing forward progress that is causing almost all forms of daily marketing to change for the better. That being said, despite all of this progress, nothing, not even silicon valley, can prevent businesses from spinning their wheels. It’s very easy to feel as though today’s all-access marketing approach has caused you a lesser degree of potential. Or worse, so many options can lead you into habitual…
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A Simple Guide to Building A Successful Business Website in 2020

A Simple Guide to Building A Successful Business Website in 2020

Website Design & SEO
If you want to build a successful business website in the coming year and ensure you get the results you want, then this simple guide will help you. Things change fairly regularly in the complex world of online marketing and virtual business. But that doesn’t mean you can’t figure out the key website elements you to get incredible results for your own business. Read on to learn more! A Simple Guide to Building A Successful Business Website in 2020   Make Sure You Have A Good Domain Name Your domain name is the entry point to your site, and it must make a good impression. It also has to have good usability, so it should be easy to spell and remember. Read that again - easy to spell and remember.…
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Blog Safety Precautions: Is Your Blog As Safe As It Could Be?

Blog Safety Precautions: Is Your Blog As Safe As It Could Be?

Blogging
You’re proud of your blog, and you’re proud of what it does for you. You bring all kinds of visitors to your website, you make them fall in love with your quality blog content, and now you’re sitting comfortably with all the benefits that brings with it. Of course, blogging can get a bit tricky from time to time, but there’s no serious drawback you can come up with from all your years penning away on the internet! However, there might be one in the form of blog security. The internet can be a scary place, after all, and there are a lot of threats out there. You never know when one of them may target your blog! And because of that, it’s important to know whether or not your…
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Easy Ways to Modify Your Content to Improve Your SEO

Easy Ways to Modify Your Content to Improve Your SEO

Blogging, Website Design & SEO
Search engine optimization has become somewhat of a buzzword that ebbs and flows when Google changes their algorithm. A lot of people have heard the term SEO, yet don’t fully understand what it entails. Between the seemingly more frequent changes in search engine algorithms and the use of social media as a primary marketing vehicle, many business owners are confused as to why they should even bother with SEO. In short, SEO encompasses a range of different tasks. All of the tasks are dedicated towards getting your website into searches on platforms like Google. A lot has changed since SEO first became a priority for businesses. However, one thing remains: we need to stay abreast of the fundamentals! Easy Ways to Modify Your Content to Improve Your SEO At its…
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Thirteen Types of Blog Posts to Publish on Your Blog

Thirteen Types of Blog Posts to Publish on Your Blog

Blogging
Coming up with content for your blog can sometimes seem difficult, especially if you're not aware of all the different types of blog posts you can create. Once you realize that almost any type of content can become blog posts, it's easier to create a lot of different content. Thirteen Types of Blog Posts to Publish on Your Blog Not only will these types of blog posts keep your blog interesting, they'll help dissuade that pesky "bloggers block" from settling in. When you vary the types of blog posts you publish, you'll never run out of content! 1. "How To" Posts Teaching your readers things is a great type of post to create. You can do how to posts about any number of topics within your niche. If you're not…
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Three Effective Marketing Strategies That Aren’t Pushy

Three Effective Marketing Strategies That Aren’t Pushy

Marketing Strategy
Marketing a business is all about getting your name out there, and unfortunately this means that many businesses employ the spammiest of tactics to be seen. If you’re not well versed in what marketing tactics work and which do not, it’s easy to assume that you should go in with all guns blazing and push your message by any means necessary. But of course, this isn’t true, and often does more harm than good. An aggressive marketing approach will make your business look desperate, amateurish and generally put people off. Your marketing needs to be more subtle, and your strategies need to be properly thought out and planned in advance. Marketing methods need to be based on tested research, to ensure you’re appealing to people in the right way. Flashing…
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7 Content Marketing Tips For Small Brands In 2020

7 Content Marketing Tips For Small Brands In 2020

Marketing Strategy
Content marketing is a digital marketing strategy that focuses on quality content creation to drive website traffic, increase exposure, build brand awareness and generate sales and revenues. In addition, content marketing helps establish trust, loyalty and credibility for a brand. In spite of having numerous benefits, most brands seem to ignore content marketing. They focus more on other aspects of digital marketing like SEO and social media marketing. In fact, most brands and digital marketing agencies make this elementary mistake. They forget the fact that Google and other search engines prioritize quality content and credible information above other strategies. The intent of the internet is to provide users with the best possible form of content by publishers. This does not mean that other aspects of digital marketing are less important. However,…
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The Most Critical Element of the Networking Process

The Most Critical Element of the Networking Process

Networking
You’re out there networking like crazy. You’re chatting with people about your business, you’re attending networking mixers. You’re meeting people at luncheons, workshops and conferences. You even met a couple interesting people in that long line at the grocery store and exchanged business cards. Now what are you supposed to do, other than file a bunch of business cards somewhere? You shared small talk, now what? The Most Critical Element of the Networking Process   The "now what" question is where many business owners get lost. Here's the thing: people who are successful at networking, a la connecting with others, are successful because they understand the importance of building relationships. So, what's the first step in building relationships with people you meet while networking: follow up! Follow up is the…
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