Blog

Your Sales Offer Isn’t Special If Your Sale Never Ends

Your Sales Offer Isn’t Special If Your Sale Never Ends

Marketing Strategy
Do you join mailing lists from big box companies to catch their latest sales alerts? Do you subscribe to small businesses to keep up with their latest offers, classes, and products? Of course you do, we all do. But, if your inbox is flooded with sales and specials from these companies on a daily basis, how does that affect your decision to buy? What do you think about these sales that never seem to end? Why Your Sales Offer Isn't Special If Your Sale Never Ends All Sales, All The Time I was carelessly perusing my inbox and I noticed something. I noticed a bunch of hoopla in the form of: some great sale offer a limited time offer an act now or miss out a never-to-be-offered-again an ending in 48 hours…
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How A Shiny Box Can Help Your Branding Strategy

How A Shiny Box Can Help Your Branding Strategy

Branding
Every business has competition. It doesn’t matter if you have 5 competitors or 5000, you have to be able to distinguish your business, ala your brand, from your competition. I recently spoke with a national company that couldn’t articulate anything about their brand. They had no branding strategy. If you have this problem you’re screwed! Here’s what happened: I met with a CEO who's been in business for over 20 years and she’s stuck. We started talking about marketing (of course) and I asked some basic questions. We identified a few of her key competitors, with comparable pricing strategies, similar target markets, etc. This applies to most businesses doesn’t it? Doesn’t this sound like your business? Note: I’m not talking about those companies that compete primarily on price. That’s another discussion for…
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Meet the 2013 SWIBA Speakers

Meet the 2013 SWIBA Speakers

Events
Tickets for the Stiletto Woman In Business Awards, aka SWIBA, are on sale right now! If you're not local to Atlanta, make plans to get here! Buy your ticket now and make those travel arrangements. One look at this speaker roster and you'll see why its worth the trip! Still not sure if you want to attend? I encourage you to read my 2012 recap and read these testimonials from 2012 attendees. Our reactions, well, you'll understand after you read them. I would love for you to join us at the Stiletto Woman In Business Awards! Ciao, Miss Kemya   Still not sure? Did you participate in the SWIBA Twitter Chat Series in October? We had a blast, see what you missed and read the transcripts here and feel the excitement. Just a taste…
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You Wrote A Brilliant Book, Now Brag About It

You Wrote A Brilliant Book, Now Brag About It

Authors
You spent countless hours laboring over every word in your book, and you took forever and a day to select just the right cover photo to use. Alas, your book is finally published and it feels good. You spent all that time perfecting your masterpiece, but wait… nobody’s buying it. Uh oh… you know the old saying, if a tree falls in the woods and nobody’s around to hear it? The same thing applies to your brilliant book. It’s published, but nobody knows about it. Your sales aren't so hot, and you're not quite sure what to do about it. With all the competition in the marketplace, how are you supposed to catch the attention of today’s reader and entice them to buy your book? Dreaming of becoming a Published Author? Take a look…
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Organization With A Simple Blog Planner

Organization With A Simple Blog Planner

Blogging
Are you blogging as part of your overall content marketing strategy? Are you blogging  just for personal expression? Are you intimidated by blogging, and have yet to try it? If you answered yes to any of these questions, you're going to like this new organizational tool! Organizing your blog ideas and to-do's can be a rather involved task. How do you manage all your blogging ideas, random notes, affiliate programs, giveaways, new plugins to try, etc.? Personally, I've used a combination of notebooks, different color post-its, lists and spreadsheets to keep track of all my randomness. Although this hodge-podge of methods has worked for me, I admit it's not most efficient way to manage my blogging strategy. It definitely leaves much to be desired. But alas... I found this great…
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Build Your Personal Brand Online With Social Media

Build Your Personal Brand Online With Social Media

Branding, Social Media
Social media is a powerfully useful tool to use to build your personal brand online. Social media eliminates geographic boundaries and has the potential to connect you with thousands, if not millions, of people. These people can become your next friends, colleagues and clients. In today’s global environment, it is imperative that you set up a positive online brand that accurately conveys your image and reputation. The infographic “Personal Branding With Social Media” from the Hired My Way Blog  is a great resource to use to get a handle on the power of the major social media platforms. If you don’t have a strong personal brand online, this graphic will tell you about each platform and gives tips on how to use each of them. At a minimum, I recommend you…
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Should Your Business Be On Pinterest? [Infographic]

Should Your Business Be On Pinterest? [Infographic]

Social Media
To pin or not pin, that is the business question... Welcome to the latest platform to make headlines, the wonderful world of Pinterest! It seems like everyone's talking about it, and it seems as though everyone is pinning. It's the latest and greatest social media tool, and this virtual pinboard social site is absolutely stunning. But wait a sec... hit snooze on the hype button for just a moment. Do you have to join Pinterest for your business? (more…)
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Facebook Timeline Changes 2012 – Friend or Foe?

Facebook Timeline Changes 2012 – Friend or Foe?

Social Media
How many of you still don't have a firm grasp on the latest Facebook timeline changes? How many of you haven't customized some magnificent cover photo to brand your fan page? Even though the changes have been out for a while, there are plenty of people who don't understand the new rules of Facebook, including the pesky rules about your cover photo. Not to worry, help is here! (more…)
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