Blog

6 Simple Ways to Promote Your Blog Offline

Blogging
We all know of many ways to promote your blog online. But what about offline? Yes, you can easily promote your blog offline, it just takes a little ingenuity. It doesn't matter if your blog is for business or fun, you can still use these offline marketing tactics. Get up from behind the computer and take your blog on the road! 6 Simple Ways to Promote Your Blog Offline   Who said you had to put your website’s home page on your business card? Add your blog url to your business card instead. Create a brochure that is catered directly to your blog. You can take the top read post from your blog and make it into a brochure. You could also give excerpts from 2-3 posts, with a “click the qr code…
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Your Personal Brand Deserves Higher Google Search Results

Your Personal Brand Deserves Higher Google Search Results

Branding
When people are looking to find out more about a person, what’s the one place they go to search? GOOGLE. Naturally, you want to know what someone will see if they Google you, right? I hope you’re performing Google searches on yourself regularly, so you’ll know what shows up in search. And what your friends, colleagues, current and prospective clients might see if they decide to Google your name. Your Google search results are a critical part of your personal brand online. Are you satisfied with where your name appears in Google search results? At the least, the entire first page should list you in a search for your name. Do you own your entire first page if you Google your name? BrandYourself, an online reputation management platform, created this infographic to…
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How Often Do You Transition From Lurker To Client?

How Often Do You Transition From Lurker To Client?

Random Chats
There’s nothing better than having a question and having a stranger come to the rescue with an answer. Whether the answer comes in the form of a blog post, a response to a Facebook question in a group, or an e-book, we often rely on the kindness of strangers to answer our most pressing business questions. This has become the norm for most of us using social media. But how often do you think about just how much free information, tips and resources you use, that your business can't do without? Does the constant offer of free information lead you to make a purchase? I often have this quandary. It revolves around the give something great away for free and clients will pay to get more concept. It’s not that I…
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Simply Hitting Tweet Does Not Constitute A Blog Promotion Strategy

Simply Hitting Tweet Does Not Constitute A Blog Promotion Strategy

Blogging
As a blogger, you have a powerful platform to demonstrate your expertise. Your blog is the basis of your content strategy, and you pour your heart and soul into every word you post. You promote blog posts every day. You’re proud of your awesome blog, and wonder when your traffic will skyrocket. When your subscriber list will see a big increase. After all, maintaining a blog is a time-consuming, yet extremely rewarding exercise. You research ideas, write content, edit content, find pics, take pics, generate ideas, write some more… and hit publish. You tweet out your new blog post. And you post it to your Facebook page. And you sit. And wait. And sit and wait some more. Then move on to the next blog post. Sound familiar? But I did…
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5 Steps to Conquer Mount Blogger’s Block

Blogging
If you’re a blogger, excuse me, content creator, you like so many of us will eventually come across blogger's block. You' ll either stare at a blank screen (gasp) or have mess of notes that don't match any particular concept. A handful of random thoughts, headlines with no body text, half sentences, rough drafts, scribbles, notes on your phone, napkins, notebook, etc. – none of which amount to a decent blog post. Just plain muck. As I sit here,  I'm tweaking a list of draft blog posts, rummaging through all the various half-written posts I have. It's hard to choose just one to settle on, but I'm overdue on a post. So what better way to answer the "what to blog about" question than to share 5 tips to find the best…
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A Handful of Creative Ways to Use Pinterest For Business

A Handful of Creative Ways to Use Pinterest For Business

Social Media
Pinterest has become one of the official social media darlings.  There are tons of articles floating out there on the number of users, how much traffic its driving, and success stories of how the big brands are using Pinterest for business with astounding success. How nice for them... Let's face it, we're not super-brands or multi-million dollar conglomerates, we're entrepreneurs, small business owners... you know, everyday people. So how can we use Pinterest for business, without spending all day pinning and browsing through tons of images? Let us count the ways... 3 Basic To-Do's For Easy Pinning  First, let's make it easy to pin and make it easy for people to pin your stuff. Install the "Pin It" bookmarklet on your browser's Favorites Bar to make pinning a cinch. Add…
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SWIBA Twitter Chat Series Every Thursday in October

SWIBA Twitter Chat Series Every Thursday in October

Events
The Stiletto Woman in Business Awards (SWIBA) Twitter Chat Series is an opportunity for you to get acquainted with the featured experts, the 2012 speakers, and their expertise. Get expert advice and gain insight from women entrepreneurs progressing in their respective industries. Learn about the SWIBA Awards, and hear firsthand how attending the live awards and conference program can be a transforming opportunity for women in business.   If any of these apply to you... ♦ not familiar with SWIBA but want to learn more about the awards and event ♦ not sure if you should nominate your business ♦ wondering if you should attend the live conference in March 2013 ♦ want to get a preview of what to expect before you buy a ticket ♦ current (or aspiring) women solo, micro, or…
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When Using Social Media, It’s All About the Secret Sauce

When Using Social Media, It’s All About the Secret Sauce

Social Media
Some people seem to have a natural knack for using social media for business, while some people can't seem to get comfortable with it. But no matter how many articles are written and reviewed on the subject, some people are still apprehensive when sharing content on social media. Are you one of those people that are still intimidated? I might know why: no one told you about the secret sauce! Huh? Yes, the secret sauce. I'm about to share one of the most obvious, elusive secrets to sharing social media content. It doesn't matter which platform you're using, this secret applies to Twitter, Facebook, LinkedIn, you name it. *drumroll please* The secret sauce to using social media for business is a big ol K.I.S.S.   Step back to move forward Let's…
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