Use These Marketing Techniques To Ensure Visibility For Your Business

When you’re working to create a business (that you can be proud of), it’s extremely important to ensure that your efforts do not go to waste. After all, even the most streamlined operations with the most value to offer are still dead in the water unless they can appeal to and attract a clientele. Not only once, but regularly.

Yet sometimes, even the most obnoxious business can feel like repeatedly marketing the same message can feel long in the tooth. It’s this need for freshness, vitality and excitement that has caused the Coca Cola beverage bottle to go through its very many different design transformations, even personalizing certain bottles with the first names of people in that country. It was an easy-to-see-through marketing tactic, but it still worked impressively.

So, how can we take this marketing ingenuity and apply it to our own brand? Sure, if you’re reading this blog for advice, it’s doubtful you have access to the same level of resources as Coca Cola and the conglomerate it’s associated with. However, you may find a little more aid and professional help in the following advice.

Use These Marketing Techniques To Ensure Visibility For Your Business

Use These Marketing Techniques To Ensure Visibility For Your Business

SEO Practices

SEO practices are continually acclaimed for their relevance, subtlety, and vast array of applications. Put very simply, SEO practice is that which the name implies, ‘search engine optimization.’ It is a means of ensuring that your content hosted on your website, or content written by others and hosted on other sites as a form of subtle marketing, is raised in the search engine rankings.

The best part about good SEO is how authentic it is. While good practice is a technical skill, it’s hard to simply pay for exposure, or to cheat your way to the top. All content should be properly keyworded (is this a word??). Content should offer quality content, be relevant, and dated well. Even measures such as how heavy your page is to load can come into play.

This is why Google, the world’s largest search engine, continually attempts to refine its algorithmic efforts to ensure that only the best content is given premium access to the first five pages of Google results. They are the pages most visited during any search return. The use of SEO development and marketing practices offered on sites like https://www.unravelseo.com/seo/ can be a fantastic new direction for your marketing efforts, and a well planned collaboration may see you achieve a result you had only dreamed of. To that end, you’re sure to feel proud of your approach. Just as you deserve to.

Consistent Social Media Posting and Engagement

Businesses now find that in the heavy timeline-affected stream of social media content, they must continually post, cross-post, retweet, share, like and reply to their audience in order to gain a following, and to have that following exponentially spread.

It’s interesting to see just quite how different the ‘takes’ and ‘pursuits’ can be, in this direction, from firm to firm. For instance, it’s not uncommon for companies, especially modern tech companies, to use humor as a tactic to be continually seen by many. People are much more likely to retweet a post they find funny, even if it’s just of a company not quite acting as we expect them to.

Yet for the most part, ensuring that you’re active on these platforms isn’t quite enough. It keeps you present, but may not keep you top of mind. This is why a robust social media strategy is necessary, to ensure content supports your marketing initiatives.

On the flip side, for larger companies, minimal posting may be enough. For instance, many companies set up support profiles and pages to ensure that their customers have an area to contact them. This allows a company to have immediate and thorough dialogue when needed.

Put simply, if you’re not using social media’s free and wide-reaching audience for almost every potential offering you can, you’re missing out on a vital means of marketing your business.

Influencer Outreach

No matter what you make of it, influencers have become a powerful means in which to promote goods, and to ‘personalize’ your output to a captive audience. It’s one thing to spend millions trying to convince a certain area of the market that your product is trustworthy, but a glowing review or a recommendation from a trusted influencer to their audience? That can prove to be priceless.

So, if this is the case, what exactly can we do with influencer outreach? Well, it can be that sponsoring them for advertisements helps keep them afloat, and allows you to spread your word to audiences you may not have reached before then.

You needn’t feel as if this is a niche practice only undertaken by firms with a trending eye on social media happenings. Fitness supplement companies, movie studios, and even video game developers are more often using influencers as trustworthy mouthpieces, sometimes even simply prompting them to honestly review a product for a donation and free item. If you’re confident in your product, which you should be, this adds a level of authenticity hard to find elsewhere.

You may think that influencers are a direct result of this always-connected and oft-lonely world. Or, you may think influencer marketing is a vital means to communicate with your desired audience across the globe, and your company has a place in that spectrum. You might have only profit-driven motives in your consideration of adopting this practice. The truth is, real marketing value lies here.

Contributing To Events

One of the oldest and truest forms of marketing is contributing to events. For instance, a cider company may decide to sponsor a local apple festival in a little town in order to get their brand name out there, and to celebrate the ingredient that helps them thrive. This is a simple means in which to generate goodwill and to be a part of a community, and it works. Why not try this one? You may just have a great deal of fun throughout your organization journey.

With this advice, ensuring your online business is properly exposed can be a worthwhile use of your time.

Ciao,
Miss Kemya

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Meet the Author

Miss Kemya is a Marketing Strategist and Social Media Manager at Marketing Sparkler, a boutique marketing firm that facilitates the growth of small businesses through offline and online marketing strategies. She provides both consulting and done for you services to brick-and-mortar businesses and digital brands alike.


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