I've been following Rachel Rodgers for years, well before her current conglomerate Hello Seven. And what I have always appreciated is her candor and telling it like it is, whether it's pretty or not. Facts is facts! So when I learned that she secured a book deal and she was in the lab writing, I was ecstatic! I knew this book would be a good one. And as usual. SHE DOES NOT DISAPPOINT. We Should All Be Millionaires: A Woman’s Guide to Earning More, Building Wealth, and Gaining Economic Power by Rachel Rodgers What can I say about Rachel Rodgers? We Should All Be Millionaires: A Woman’s Guide to Earning More, Building Wealth, and Gaining Economic Power is her battle cry to women everywhere, to think at a higher…
Branding represents the collective efforts made to separate your brand from its competitors and help it stand out in a crowded marketplace. Succeeding with it requires time, effort and financial investment. It’s easier than you may think to make a mistake that hurts your brand or makes it lose momentum. Here are five of the most common blunders and how to avoid them. Five Things Your Small Business Gets Wrong About Branding 1. Rushing Your Brand’s Creation The business world moves quickly, and that reality often pushes people to launch their branding efforts as quickly as possible, assuming they’ll work out the details later. It pays off to slow down, though, because of how much your brand can affect everything else about your business. Think of your brand as…
Building a brand can become an overwhelming experience for a small business. So oftentimes, when people the term "branding" they are referring to a logo. But if you're a regular here at Marketing Sparkler, you know this is not the case. And furthermore, building a brand is much more than designing a logo. My Interview On The Authors Lab Podcast: How to Build Your Brand I had the pleasure of talking about all things branding for solopreneurs and small business owners recently on The Authors Lab podcast with Allison G. Daniels. And I'm happy to share this interview with you! Join us for a 30 minute dive into branding, and what you should think about when it comes to your brand, including: 1) What to think about when building a brand…
The 3rd annual Podcaster's Kit has launched, for this week only! Get all the trainings and info you need to grow your audience, leverage your brand, and monetize your podcast for ONLY $47. I got mine, you got yours? If not, get it here! What makes Podcaster's Kit so unique? I'm sure you saw either my email or someone else's about the Podcaster's Kit launch this week. If you didn't open the emails or click on the ads, I thought I'd take a moment to share what all the hub-bub is about. So Podcaster's Kit is this "once a year" product where 40+ podcasting courses and trainings are bundled together into one super special deal. People like Tim Gillette, Larry Roberts, Krystall Proffitt, Ruth Bowers, Danny Ozment, and the OG…
Small law firms are on the rise, but that doesn't mean they're easy to run. As a small business owner, you have many responsibilities and may not know where to start. This post will help guide you in what steps to take for your firm's success. Dive in! How to Grow Your Small Law Firm: What You Need to Do Learn How to Market Correctly Marketing is essential for small law firms to grow. But, if you're not sure where to start, there are tips you can use. First, identify your target market and reach out with relevant offers that are valuable to them. Secondly, try blogging or writing an industry newsletter as a way of building credibility with potential clients. Thirdly, remember how crucial social media is, and…
Every business requires consumers - it is the basic cornerstone of the concept. There is no business without consumers; there is only an idea and an inventory. The next stage once a business has been founded and a client base has been developed is to continue to attract more and more consumers in order to help it grow or, in certain situations, just to remain in business. Most new businesses devote a significant amount of work at the outset of their operations to determining their target audience and identifying potential clients. As a result, they consider the marketing strategies that they would employ to entice them in the hopes that they will make an investment in their company. If you want to be successful, though, you must ensure that these…
There are so many places to put content to help drive traffic. LinkedIn is no exception. Now granted, LinkedIn is a more buttoned-up social media platform for professionals, so any content you publish on LinkedIn will get viewed and commented on by other professionals. Plus, people will click through to your profile to find out more about you, thus helping you increase your traffic, get more conversions, and make more sales. The great thing about LinkedIn is that the articles you publish do not have to be original. You can publish articles, whitepapers, and other content right on LinkedIn, even though you’ve posted it elsewhere. However, you must you own the content and right to publish it. With this in mind, here are few things to consider before you published…
Blogging is a fun and interesting way to express yourself. It can be something you do just as a creative outlet, or you can even turn it into a full-time job if you’re willing to put in the time and effort. However, blogging does come with a few challenges that are important to consider if you want to get the most out of it. For instance, protecting your blog is something that you should be focusing on, especially if you’re in it for the long haul. But what exactly does “protecting” your blog mean? In some contexts, protecting your blog could mean having a strong and reliable security system so that people can’t just walk in and start changing your posts. To others, protecting it could mean safeguarding your intellectual…
