Miss Kemya │Marketing Strategy │Social Media Management

15Sep 2011 by Miss Kemya

Develop Your Blogging Strategy

Blogging

Blogging requires a strategy. A strategy of “post an article and they will come” doesn't work. Do you realize how crowded the web is? Of course you do! Whether you're new to blogging, a sporadic blogger, or you’re still on the fence about it, here are a few tips to help you start developing your blogging strategy: A 4 Step Plan to Develop Your Blogging Strategy Design: There are several blogging platforms (Wordpress, Tumblr, Blogspot, etc.) and there are differences among the options, so take a look and decide which is right for you. If you’re going to choose one of the free themes offered with your chosen platform, please please please do not use the theme as-is. Nothing says “newbie” or "hobbyist" more than using a standard template theme.…

13Sep 2011 by Miss Kemya

3 Reasons to Blog For Business

Blogging

You’ve heard this a hundred times already. Well, I’m telling you again, blogging is a great way to build your brand and demonstrate you expertise, in your own words. In order maintain a successful blog, you have to build a following and keep your readers engaged, so make a plan to build momentum. For all you non-believers and sporadic bloggers, here are 3 reasons to blog for business, not personal discussions, not family pics, we’re talking blogging for business: Traditional website content is static. Think about this: If you visit a company’s website and they don’t have a blog or dynamic content, how often do you revisit that website? Want to know why you don’t visit that site often? It’s because website content is traditionally static, if you’ve seen it…

10Sep 2011 by Miss Kemya

Upcoming Event: Do I Play or Pass?

Marketing Strategy, Networking

We all need to network in some form to build our businesses, and there's nothing like face-to-face events to get the ball rolling. But there are too many choices, so what should you do? You have an idea of the types of events you'd like to attend. You’ve done a bit of research on each event, and you've given consideration to 5 important factors (we discussed these in a previous post). Now it’s time to make a decision: should you attend an event or not? Don’t wing it, make a calculated decision. Is this more of the same thing? Take a look at the types of events you regularly attend. How does this event compare? Mix in some out-of-the-ordinary mixers, luncheons, breakfast meetings, evening socials, and conferences. Don’t stick with what or who you…

08Sep 2011 by Miss Kemya

5 Points To Consider When Choosing Events To Attend

Marketing Strategy, Networking

If you're on the lookout for networking opportunities, you can usually find plenty of places to go and events to attend. With a good amount of local social media connections and sites like meetup.com, finding an event to attend at any give time can be pretty easy. Me personally, I like going to conferences and live events. I mean, that should be my full-time job, hobnobbing at luncheons! However, I can’t do this because Events cost money and time. Follow up takes work to make the event worthwhile. I can’t get any work done if I’m attending a bunch of events all the time. Choosing events to attend can be tricky for time and budget strapped entrepreneurs. Between meetups, membership organizations, networking mixers, trade shows and conferences, how in the world are…

06Sep 2011 by Miss Kemya

Define Your Target Market First, Then Decide Where To Market

Marketing Strategy, Tips and Tools

Many times business owners shell out cash for marketing and then wonder why they’re not getting business. Before you throw another dollar in the wind, ask yourself: who is your target market? Then you need to figure out how much time and money you have to spend to reach them. I made that sound real simple didn’t I? Here’s the two-fold scenario: First, define your target market. This includes Key decision makers for purchasing your product or service Where your customers look for and buy your product/service Customers' buying habits and buying cycles Factors that influence purchasing decisions – don’t just assume price is the primary reason Next, determine how much money and time you have to spend to reach your target Can you reach them by joining industry organizations?…

02Sep 2011 by Miss Kemya

Handwritten Notes, Smartphones, and Marketing Basics

Tips and Tools

It’s time to recharge your business! As a Digital Marketing Strategist, I blog about marketing related topics like social media, branding, networking, etc. However, I find it just as challenging to manage my time with working on my business and in my business as you do. In other words, doing it all! So I figured, why not get back to the marketing basics, a business refresher of sorts? So many professionals focus exclusively on pushing sales that they neglect basic behind-the-scenes details of running a business. Here are few basic to-do's you can work on today. Handwritten Notes, Smartphones, and Marketing Basics 1. Make sure your business card/marketing collateral is up to date and keep stashes everywhere. If you're tired of looking at that same biz card, buy some new ones! There…

31Aug 2011 by Miss Kemya

Use Features and Benefits To Promote Your Brand

Branding

*Are you familiar with developing a branding strategy? If not, I would suggest you go back to the first exercise in “Lay the Groundwork To Define Your Brand”? Complete the questions, and come back to this post. You’ll be ready to CONFIDENTLY tackle this next exercise.* The purpose of developing your branding strategy is to figure out how to best convey your brand attributes to your market. You've already taken some steps to lay the groundwork for your company brand - you've looked at your company name, logo, and niche right? Let’s take a look at the 20 attributes you listed when you went through the earlier post. Consider each attribute as a product/service feature of your brand. You can use a simple features and benefits t-chart to find the best characteristics to…

29Aug 2011 by Miss Kemya

Can I Find Your Product In Anytown, USA?

Branding, Marketing Strategy

Have you noticed how certain shoe brands are sold exclusively in limited retail outlets? How about clothes, ever notice some brands can be found all over the place, and yet others are only found in major cities? Notice how you can’t just go into your local office supply store and purchase a $2,000 gold-cased Montblanc writing instrument? Ok, then you recognize that where you distribute your products/services is an important component of a branding strategy! Did you know your branding strategy should help define your distribution channels? It should be a guiding principle when determining exactly how you want to position your product or service in the marketplace. This applies to both products and services alike. Here’s a few examples: If the Price Point for your product or service is…