Miss Kemya │Marketing Strategy │Social Media Management

12Jan 2022 by Miss Kemya

The Power of Influencer Marketing and Its Impact on Business

Influencer marketing has become a mainstay of every successful marketing strategy today. 80% of marketers find influencer marketing effective and 89% say that the ROI from influencer marketing is comparable to or better than other marketing channels. When it comes to the impact of influencers on consumers, 49% of them think that an influencer recommendation is more trustworthy than a brand recommendation. The simple reason is that consumers just want to hear the true story from other consumers! The Power of Influencer Marketing and Its Impact on Business What Makes An Influencer An Influencer? Influencers are more than millennials with their espresso selfies or skincare routine videos. Yes, they have a cult following, but a true influencer’s powers are trust and credibility. The reason why the impact of influencers…

09Jan 2022 by Miss Kemya

How To Make Your Product Stand Out In A Crowded Market

Marketing Strategy

Getting the right level of attention for a new product on the market can be tricky. Every market and sector is oversaturated and there are countless products for customers to choose from. With that in mind, here are some of the steps you can take to ensure your products stand out. How To Make Your Product Stand Out In A Crowded Market Use Professional Photography First, you should consider using photography. Photography is a great way to ensure that your product stands out in all the right ways. A professional photographer will use their expertise to ensure that each shot of a product tells a story or sends the right message. Using a professional photographer will mean that you don’t have to worry about products being forgotten or lost…

08Jan 2022 by Miss Kemya

5 Tips To Successfully Crowdfund A Revolutionary Idea

Marketing Strategy

If you have an idea for a product and you are looking for funding, crowdfunding is definitely an option to consider. The global crowdfunding market is currently valued at 12.3 billion US dollars, and it’s expected to continue growing at a rate of 11% each year and double by 2027. Why crowdfunding? Aside from helping you get the money you need to develop your idea and launch your business, crowdfunding campaigns can help you build a buzz around the launch and set the right expectations. And, of course, your future potential customers can start to know and love your company. At the same time, there are always more businesses that are using crowdfunding campaigns to grow their products and services. So, how can you be sure to obtain the funds you…

07Jan 2022 by Miss Kemya

How To Recognize A Really Bad Business Decision

Tips and Tools

As a business leader or CEO, you constantly have to make decisions. In fact, that’s your job. You should be called the DMC – the decision-maker in chief. But, as you’ll know from bitter experience, making good decisions isn’t easy. When you're performing a low-level role in a company, your day-to-day efforts don’t matter a great deal. However, when you’re responsible for running an entire firm, you hold the prospects of thousands of people in your hands. The trick here is to recognize when you’re about to make a really lousy decision. But how? Let’s take a look. How To Recognize A Really Bad Business Decision You Have Decision Fatigue A few years ago, the concept of decision fatigue was all the rage. Everyone was talking about it. Since…

27Dec 2021 by Miss Kemya

A Self Published Author’s Starter Guide To Book Marketing

Authors

You spent countless hours laboring over every word in your book, and you took forever and a day to select just the right cover photo to use. Alas, your book is finally published and it feels good. You spent all that time perfecting your masterpiece, but wait… nobody’s buying it. Uh oh… you know the old saying, if a tree falls in the woods and nobody’s around to hear it? The same thing applies to your brilliant book. It’s published, but nobody knows about it. Your sales aren't so hot, and you're not quite sure what to do about it. With all the competition in the marketplace, how are you supposed to catch the attention of today’s reader and entice them to buy your book? You Wrote A Brilliant Book, Now Brag About It…

18Dec 2021 by Miss Kemya

My Interview On The Authors Lab Podcast: How To Brand Yourself As A Problem Solver

Authors, Branding

We hire people to solve problems. We buy products we believe can solve our problem. With this in mind, what do you want to be known for? I dunno about you, but I want to be known as a problem solver. Customers are looking for solutions. Solutions that actually work and offer good value for money. They are constantly asking the question, “What’s in it for me?” With so many websites and businesses online, you need to answer that question from the moment they show up at your website or discover one of your products online. Once you know what your niche needs, offer it to them. There are a few ways to do this. My Interview On The Authors Lab Podcast: How to Brand Yourself As A Problem Solver I had…

17Dec 2021 by Miss Kemya

Get Back To Basics To Create A Brilliant Website

Website Design & SEO

As an entrepreneur, your life will likely be permanently busy and your to-do list never ending. When you feel you have millions of things to do and nowhere near enough hours to complete them, it is easy for things to get forgotten. As well as keeping up with the daily tasks involved in running a business, it is also essential to continually improve your marketing to help your business grow and thrive. One of the most crucial areas of your business to focus on is your website. Get Back to Basics to Create a Brilliant Website Your business website is an essential tool your company uses for many purposes. At its core, your website provides an online presence for your business, helps your customers learn more about what…

16Dec 2021 by Miss Kemya

5 Tips to Double Your Writing Speed and Free Up Time for Yourself

Authors, Tips and Tools

If you are an author or writer, then you know how difficult it can be to find time to write. Between work and other responsibilities, there is simply not enough time in the day for most of us! This article is specifically for those who want to learn how to double their writing speed and free up more of their time for themselves. I've included five tips that will help you achieve your goal of doubling your writing speed; these include: Write every single day Write with a timer Write without distractions Write via dictation Write using word sprints So let's dive into these five tips on how to become a lightning-fast author. 5 Tips to Double Your Writing Speed and Free Up Time for Yourself Tip #1: Write…

Blog