Yes, You Do Really Need a Marketing Plan

Yes, You Do Really Need a Marketing Plan

Tips and Tools
It’s tempting to try to run your business without a plan. It may seem like you can just get up each day and do what you want to do and the business will be successful. While that sometimes does happen, it’s not likely. Don't let these seemingly viral overnight sensations fool you! The main reason most businesses fail is due to lack of a plan and lack of follow through. It doesn’t matter how large or small your business is; you really do need a plan. If you really want to have a successful business, then you will need to go through the effort to create a marketing plan. Yes, You Do Really Need a Marketing Plan No time to read the full post? Listen here on the podcast: Of…
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How to Boost Your Marketing (and Credibility) with Customer Recommendations

How to Boost Your Marketing (and Credibility) with Customer Recommendations

Marketing Strategy
You don’t need a big budget to launch a successful marketing campaign. With a repertoire of online marketing tactics and some time and effort, you can do exactly what the big brands do but without the budget. One great way to make the most of your marketing efforts is to get customer recommendations. Why Do Recommendations Work? Recommendations are a type of social proof. This is a psychological phenomenon where people see others get results and naturally conclude that if they perform the same actions, they will get the same results. For example, when your customer tells people how your product or service helped them, those people will want to try it themselves. How to Boost Your Marketing with Customer Recommendations Not time to read the full blog post? Listen…
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3 Major Qualities of Great Brands

3 Major Qualities of Great Brands

Branding
When you are first starting out with your brand development, it can be challenging to know whether or not you are doing everything you should be doing to make it as complete and rounded as possible. The truth is that there are a range of important qualities which you need to look out for if you are going to develop the strongest possible brand. Here are some of the major qualities of great brands that you should be aiming for as best as you can, to ensure the brightest possible future for your business. No time to read the full post? No problem! Listen to it on the podcast: 3 Major Qualities of Great Brands Specificity First of all, you need to try and avoid having a brand image which…
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How to Let Go of Control So You Can Grow Your Business

How to Let Go of Control So You Can Grow Your Business

Tips and Tools
Owning a business and building it from scratch can be a worthy achievement for anyone who manages to be successful from it. However, there does come the point in your business where it’s beneficial to release the reigns slightly and to give control over to others so that they can continue to build and you can continue to grow. However, as a business owner, this can be tough, so here are some tips on learning to let go in business. How to Let Go of Control So You Can Grow Your Business No time to read the full post? Listen on the podcast here: Start With A Plan The first thing that you need to do is ask yourself a question: what it is that you know someone else could…
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3 Things You Must Do to Succeed As a New Solopreneur

3 Things You Must Do to Succeed As a New Solopreneur

Marketing Strategy
Taking the leap into starting a business can be a scary thing for anybody. It comes with risks, stresses, and responsibility of taking on the world while being responsible for a company and workforce. Imagine taking on this responsibility, but alone. This is the life of a solopreneur. The difference between a solopreneur and an entrepreneur is when you are a solopreneur, you do it all yourself. This means doing the operational side of the business, such a contracts to managing marketing campaigns, such as advertising and literally everything in between. 3 Things You Must Do to Succeed As a New Solopreneur   While the business of being a solopreneur can seem overwhelming, there are different tactics you can employ in order to run a most efficient level. Today, we…
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How to Rise Above the Noise and Get Your Message Heard

How to Rise Above the Noise and Get Your Message Heard

Marketing Strategy
We’re all constantly ‘switched on’ and distracted these days, aren't we? Scrolling through our phones, laptop by our side, loud noise everywhere. And that makes it a real challenge to get any marketing message across effectively.  Unless you understand the way people’s brains work - and form a real emotional connection. But how does an emotional connection help you rise above other distractions  - in a world that’s constantly switched on? Well, I'll tell you... No time to read the full post? Listen to it on the podcast: How to Rise Above the Noise and Get Your Message Heard [Tweet "How does establishing an emotional connection in your marketing help you rise above other distractions - in a world that’s constantly switched on?"] The gift of sound and vision Vision…
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Social Media Marketing for Introverts

Social Media Marketing for Introverts

Strategy
If you're a natural introvert, there's no reason at all to shy away from social media. Don't let the word 'social' throw you. Social media sites offer a great platform for introverts to be social on their own terms. You get to interact with other, but keep control at the same time. Many people are surprised when they find out I’m an introvert. My business is marketing and social media and yes, I’m an introvert! I know, on the surface this doesn’t even seem possible, but it’s true. If given the chance, I will happily sit in the corner by myself and curl up with a book. I can attend an event and not say a single word to anyone, and enjoy myself immensely just the same. This is me,…
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How to Make Your Business Look Legitimate to Your Customers

How to Make Your Business Look Legitimate to Your Customers

Marketing Strategy
When starting out, the humble nature of your business can sometimes raise eyebrows. You might be selling an interesting product online, but how do people know they can trust you with their card information? You might be the mascot of your firm, but without good marketing around that, how are they to know? What registrations and security processes do you have? What are your plans for the future? And how might you settle those initial fears to prove that you are who you say you are? How to Make Your Business Look Legitimate to Your Customers No time to read the full post? Listen to it on the podcast: Well, there are many methods of demonstrating legitimacy to your prospects and customers, depending on the format of your business. For…
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