How To Blog Your Way To A Book

How To Blog Your Way To A Book

Authors, Blogging
So many people dream of being a published author. Far more than I ever realized! However, I notice so many people that have this dream, simply keep it as such, a dream. Why is this? What holds most would-be authors back from publishing? It’s not a lack of writing talent. It’s definitely not a lack of knowledge. And for sure it’s not a lack of desire. If you asked most people why they have not finished their book, the answer is simple: time. Entrepreneurs are busy people. You have clients to serve, a business to run, a family to care for. Not only that, but you’re spending time creating new training courses, marketing on social media, managing your team…the list is nearly endless. When would you have time to write…
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Stop Being Your Own Worst Client

Stop Being Your Own Worst Client

Tips and Tools
Imagine you had a coaching client who consistently failed to complete her tasks for the week. She couldn’t find the time to get her email opt-in page completed. Her kids' extracurricular activities kept her too busy to write the next chapter of her book. Time slipped by, and she was working too hard and completely forgot to put together her webinar presentation. It wouldn’t take long before you sat her down for a serious talk about the future of your coaching relationship—and her business. This kind of coaching client is a frustrating waste of time. Why, then, do you continue to accept these and other excuses from yourself? Why is your lack of business development allowed to continue, even when you know how important those tasks are to your future…
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Create Your Action Plan and Online Business Timeline

Create Your Action Plan and Online Business Timeline

Tips and Tools
Most businesses start out with a dream and an inspiration, but that is where it ends. Even the most innovative businesses can wind up closing their doors because a good action plan and a focused timeline were not in place at conception. There are many benefits to creating your action plan and online business timeline. When you have an action plan put into place and follow it regularly and continue to focus on your business timeline, things will run much more smoothly for your new business, your employees, and your customers. Note: An action plan and timeline are useful even if your business has been around for a little while. It is never too late for proper planning! Here are a few tips to help you get started. Create Your…
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15 Ways to Increase Your Social Media Engagement

15 Ways to Increase Your Social Media Engagement

Social Media
Once you have learned how to set up accounts on all of the major social media sites, the next step is to learn how to get followers and boost engagement. Many people will approach social media marketing with a step by step process that has to be carried out each day. For this reason, you will see many folks posting a set number of status updates and sharing a set number of articles each day. Social media is more about engaging with your followers to generate lifelong customers. It is also a way to gather market research that is necessary for keeping your products and services new and fresh. Here are a few ways that you can use your social media accounts to gain more followers and boost your engagement…
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Yes, You Do Really Need a Marketing Plan

Yes, You Do Really Need a Marketing Plan

Tips and Tools
It’s tempting to try to run your business without a plan. It may seem like you can just get up each day and do what you want to do and the business will be successful. While that sometimes does happen, it’s not likely. Don't let these seemingly viral overnight sensations fool you! The main reason most businesses fail is due to lack of a plan and lack of follow through. It doesn’t matter how large or small your business is; you really do need a plan. If you really want to have a successful business, then you will need to go through the effort to create a marketing plan. Yes, You Do Really Need a Marketing Plan No time to read the full post? Listen here on the podcast: Of…
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How to Boost Your Marketing (and Credibility) with Customer Recommendations

How to Boost Your Marketing (and Credibility) with Customer Recommendations

Marketing Strategy
You don’t need a big budget to launch a successful marketing campaign. With a repertoire of online marketing tactics and some time and effort, you can do exactly what the big brands do but without the budget. One great way to make the most of your marketing efforts is to get customer recommendations. Why Do Recommendations Work? Recommendations are a type of social proof. This is a psychological phenomenon where people see others get results and naturally conclude that if they perform the same actions, they will get the same results. For example, when your customer tells people how your product or service helped them, those people will want to try it themselves. How to Boost Your Marketing with Customer Recommendations Not time to read the full blog post? Listen…
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3 Major Qualities of Great Brands

3 Major Qualities of Great Brands

Branding
When you are first starting out with your brand development, it can be challenging to know whether or not you are doing everything you should be doing to make it as complete and rounded as possible. The truth is that there are a range of important qualities which you need to look out for if you are going to develop the strongest possible brand. Here are some of the major qualities of great brands that you should be aiming for as best as you can, to ensure the brightest possible future for your business. No time to read the full post? No problem! Listen to it on the podcast: 3 Major Qualities of Great Brands Specificity First of all, you need to try and avoid having a brand image which…
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Small Budget? Here’s How to Market Like a Huge Brand

Small Budget? Here’s How to Market Like a Huge Brand

Marketing Strategy
Big brands spend an enormous amount of money on advertising and marketing, but as a solo entrepreneur or small business owner you don’t have to do the same. You can market your business just as effectively on a shoestring budget by utilizing some basic free or low-cost marketing tactics. If you engage with your audience effectively and provide high-value content, you can achieve all your business goals, just like the big companies do. Small Budget? Here's How to Market Like a Huge Brand Here are five ways you can do your own marketing online with little or no cost. No time to read the full blog post? No worries! Listen to it on the blog: Engage on Social Media Social media is a great way to interact with your audience…
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