My Interview On The Authors Lab Podcast: How To Brand Yourself As A Problem Solver

My Interview On The Authors Lab Podcast: How To Brand Yourself As A Problem Solver

Authors, Marketing Strategy
We hire people to solve problems. We buy products we believe can solve our problem. With this in mind, what do you want to be known for? I dunno about you, but I want to be known as a problem solver. Customers are looking for solutions. Solutions that actually work and offer good value for money. They are constantly asking the question, “What’s in it for me?” With so many websites and businesses online, you need to answer that question from the moment they show up at your website or discover one of your products online. Once you know what your niche needs, offer it to them. There are a few ways to do this. My Interview On The Authors Lab Podcast: How to Brand Yourself As A Problem Solver  I had…
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My Interview On The Authors Lab Podcast: How to Build Your Brand

My Interview On The Authors Lab Podcast: How to Build Your Brand

Authors, Marketing Strategy
Building a brand can become an overwhelming experience for a small business. So oftentimes, when people the term "branding" they are referring to a logo. But if you're a regular here at Marketing Sparkler, you know this is not the case. And furthermore, building a brand is much more than designing a logo.  My Interview On The Authors Lab Podcast: How to Build Your Brand I had the pleasure of talking about all things branding for solopreneurs and small business owners recently on The Authors Lab podcast with Allison G. Daniels.  And I'm happy to share this interview with you! Join us for a 30 minute dive into branding, and what you should think about when it comes to your brand, including: 1) What to think about when building a brand…
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Do Your Customers Love You Or Just Tolerate You?

Do Your Customers Love You Or Just Tolerate You?

Tips and Tools
For companies, getting customers to love you is the holy grail or marketing. You want a situation where they sing your praises from the rooftops (figuratively speaking) and refer other people to your brand. In today’s world, being genuinely loved by customers is a rarity. Consumers have so much choice about where they spend their money that they can be incredibly fickle. You know you’re loved when a competitor sets up shop next door, but your customers just keep coming back to you regardless. However, many brands slip into the trap of believing that being tolerated is the same as being loved. You see this all the time in business. Companies with the highest revenues believe that they have the best customer loyalty. But that’s rarely the case. Do Your…
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8 Steps to Make Your Email Messages Convert Better

8 Steps to Make Your Email Messages Convert Better

Email Marketing
To create memorable email marketing messages, it’s important to focus on your audience while also aiming to promote your products and/or services in a way that appeals to them. You want them to remember you after they close the email, especially if they choose not to click through to answer your call to action. How to create those memorable messages is as easy as following these eight tips. No time to read the full post? Listen to it on the podcast here: 8 Steps to Make Your Email Messages Convert Better 1. Never Forget the Welcome Email Every new series and every new sign-up to your autoresponder should receive a welcome message or a message that explains the coming series. This will let your audience know that they succeeded in…
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How To Blog Your Way To A Book

How To Blog Your Way To A Book

Authors, Blogging
So many people dream of being a published author. Far more than I ever realized! However, I notice so many people that have this dream, simply keep it as such, a dream. Why is this? What holds most would-be authors back from publishing? It’s not a lack of writing talent. It’s definitely not a lack of knowledge. And for sure it’s not a lack of desire. If you asked most people why they have not finished their book, the answer is simple: time. Entrepreneurs are busy people. You have clients to serve, a business to run, a family to care for. Not only that, but you’re spending time creating new training courses, marketing on social media, managing your team…the list is nearly endless. When would you have time to write…
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Stop Being Your Own Worst Client

Stop Being Your Own Worst Client

Tips and Tools
Imagine you had a coaching client who consistently failed to complete her tasks for the week. She couldn’t find the time to get her email opt-in page completed. Her kids' extracurricular activities kept her too busy to write the next chapter of her book. Time slipped by, and she was working too hard and completely forgot to put together her webinar presentation. It wouldn’t take long before you sat her down for a serious talk about the future of your coaching relationship—and her business. This kind of coaching client is a frustrating waste of time. Why, then, do you continue to accept these and other excuses from yourself? Why is your lack of business development allowed to continue, even when you know how important those tasks are to your future…
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Create Your Action Plan and Online Business Timeline

Create Your Action Plan and Online Business Timeline

Tips and Tools
Most businesses start out with a dream and an inspiration, but that is where it ends. Even the most innovative businesses can wind up closing their doors because a good action plan and a focused timeline were not in place at conception. There are many benefits to creating your action plan and online business timeline. When you have an action plan put into place and follow it regularly and continue to focus on your business timeline, things will run much more smoothly for your new business, your employees, and your customers. Note: An action plan and timeline are useful even if your business has been around for a little while. It is never too late for proper planning! Here are a few tips to help you get started. Create Your…
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15 Ways to Increase Your Social Media Engagement

15 Ways to Increase Your Social Media Engagement

Social Media
Once you have learned how to set up accounts on all of the major social media sites, the next step is to learn how to get followers and boost engagement. Many people will approach social media marketing with a step by step process that has to be carried out each day. For this reason, you will see many folks posting a set number of status updates and sharing a set number of articles each day. Social media is more about engaging with your followers to generate lifelong customers. It is also a way to gather market research that is necessary for keeping your products and services new and fresh. Here are a few ways that you can use your social media accounts to gain more followers and boost your engagement…
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