Marketing Sparkler Ι

09Feb 2017 by Miss Kemya

How to Get Your Current Network To Share Your Content Everyday

Social Media

When you experience terrible service, how often do you tell your friends? When you experience stellar service, how often do you tell your friends? According to current marketing wisdom, one unhappy customer will tell 7 other people about their bad experience with a product or business. A happy customer will only tell 1 other person about their great experience. How can you beat these odds to get more of your satisfied customers to spread the word about your products and services? Not time to read the full blog post? Listen on the podcast here: How to Get Your Current Network To Share Your Content Everyday The first way is to produce excellent content in a range of formats useful to the prospects in your niche, including: Articles Special reports on…

30Jan 2017 by Miss Kemya

3 Key Ways to Partner with Influencers in Your Niche

Marketing Strategy

Many new business owners get so excited at the thought of starting their own profitable company online that they do not look before they leap. They come up with what they think is a great new idea. Then they try to sell it without doing any homework. This lack of prep includes doing the proper market research to figure out demand for their new idea. This research should also include finding out what customers in the niche are willing to pay for products. Other new business owners go to the opposite extreme. They steer clear of certain top-earning niches because they think there is too much competition. Have you fallen into either one of these camps on your entrepreneurial journey? I'm a planner and researcher by nature so I'll typically fall into…

16Nov 2016 by Miss Kemya

Why You Should Start Using An Editorial Calendar

Blogging

In this day of digital media, bloggers are publishers. I heard this a few years ago and it took me a minute to embrace it. I remember thinking, I am not a publisher! The publishing racket is for magazines. All the while I'm hitting "publish" every time I publish a blog post. The irony still makes me laugh. Blogging is content marketing. Content needs to be planned out in advance. If we're planning as we should be, we should be using an editorial calendar. Advantages to Creating an Editorial Calendar As you develop a content strategy, it's important to start thinking of yourself as a publisher. Publishers have everything planned out in advance based on a yearly cycle, as well as their product cycle. For example, a magazine publisher knows in…

18Aug 2016 by Miss Kemya

How to Decide What Products to Create

Marketing Strategy

In order to have a business, you need to have something to sell. I think we can agree on this right? When many entrepreneurs start out, they often sell their knowledge. People often need advice and expertise to help them solve a problem. After having a conversation with someone who needs help, a not-yet entrepreneur who sounds like an expert is often asked "how much would you charge to help me " or something along those lines. Has this ever happened to you? Have you had a conversation with someone, they ask what you would charge, and you have to do some quick thinking on the fly? If you can think on your feet, you come up with a fee and a service package on the spot. Yeah, I've done this! How Many…

11Jun 2015 by Miss Kemya

Outsourcing Work: 5 Mistakes to Avoid

Tips and Tools

As a business owner, you typically want to spend the most time on activities that add to your bottom line. This should be true no matter what stage of business you're in. However, this is not necessarily the reality of many small business owners. Are you outsourcing work yet? There will come a time when you feel the pinch of not having enough time in the day. You may be busy, but time spent on productive activities may be slipping away from. At this point, if you want to maximize your output and thus increase your profit, then there are two ways to go about it. One way is to take on more work, and to put yourself or your business under an increasing amount of strain. The other is by outsourcing work.…

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