Complacency Will Keep You Broke

Complacency Will Keep You Broke

Random Chats
You’ve heard the story about how if you put a frog in a pot of boiling water, he’ll jump right out. But if you put a frog in water and slowly turn up the heat, he’ll boil to death. While this is a myth, it’s also a metaphor for life and shines the light on how you need to take charge to prevent complacency from setting in. What is Complacency? Complacency means that you’re content with where you’re at in life and with what you’re doing. You’ve found your comfort zone and you’re sticking with it. Being complacent is not a good thing because what it does is keep you stuck exactly where you are. When you’re complacent, you don’t try to learn and improve your skills or your business.…
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5 Ways to Improve Social Media Engagement

5 Ways to Improve Social Media Engagement

Social Media
What makes you read a blog post until the end? What makes you follow a brand on social media? Or, let's get to the holy grail, what makes you hand over your email to join someone's list? I'm going to guess it because you find the writer's content useful, informative and/or entertaining. Can we agree on this? When you create content to post on social media, are you writing for search engines, or trying to increase social media engagement? SEO is important to get eyeballs on your content. However, SEO alone doesn't translate to dollars. Content also needs to be engaging for your audience. Your website should be at the center of all your online marketing activities, which means the content you put on the website, and in other places,…
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How to Brand Yourself As A Problem Solver In Your Industry

How to Brand Yourself As A Problem Solver In Your Industry

Branding
What's the number one reason people seek help and hire a professional? They believe said professional can solve their problem. We hire people to solve problems. We buy products we believe can solve our problem. With this in mind, what do you want to be known for? I dunno about you, but I want to be known as a problem solver. A problem solver can have many names, particularly in this era of overused marketing terms. Guru. Expert. Thought Leader. All of these monikers relate to the same purpose: we're in the business of solving people's problems. There a number of effective ways to brand yourself as a problem solver in your niche without spending a fortune on marketing. No time to read the full post? Listen here on the…
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How to Get Your Current Network To Share Your Content Everyday

How to Get Your Current Network To Share Your Content Everyday

Social Media
When you experience terrible service, how often do you tell your friends? When you experience stellar service, how often do you tell your friends? According to current marketing wisdom, one unhappy customer will tell 7 other people about their bad experience with a product or business. A happy customer will only tell 1 other person about their great experience. How can you beat these odds to get more of your satisfied customers to spread the word about your products and services? Not time to read the full blog post? Listen on the podcast here: How to Get Your Current Network To Share Your Content Everyday The first way is to produce excellent content in a range of formats useful to the prospects in your niche, including: Articles Special reports on…
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3 Key Ways to Partner with Influencers in Your Niche

3 Key Ways to Partner with Influencers in Your Niche

Marketing Strategy
Many new business owners get so excited at the thought of starting their own profitable company online that they do not look before they leap. They come up with what they think is a great new idea. Then they try to sell it without doing any homework. This lack of prep includes doing the proper market research to figure out demand for their new idea. This research should also include finding out what customers in the niche are willing to pay for products. Other new business owners go to the opposite extreme. They steer clear of certain top-earning niches because they think there is too much competition. Have you fallen into either one of these camps on your entrepreneurial journey? I'm a planner and researcher by nature so I'll typically fall into…
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Why You Should Start Using An Editorial Calendar

Why You Should Start Using An Editorial Calendar

Blogging
In this day of digital media, bloggers are publishers. I heard this a few years ago and it took me a minute to embrace it. I remember thinking, I am not a publisher! The publishing racket is for magazines. All the while I'm hitting "publish" every time I publish a blog post. The irony still makes me laugh. Blogging is content marketing. Content needs to be planned out in advance. If we're planning as we should be, we should be using an editorial calendar. Advantages to Creating an Editorial Calendar As you develop a content strategy, it's important to start thinking of yourself as a publisher. Publishers have everything planned out in advance based on a yearly cycle, as well as their product cycle. For example, a magazine publisher knows in…
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How to Decide What Products to Create

How to Decide What Products to Create

Marketing Strategy
In order to have a business, you need to have something to sell. I think we can agree on this right? When many entrepreneurs start out, they often sell their knowledge. People often need advice and expertise to help them solve a problem. After having a conversation with someone who needs help, a not-yet entrepreneur who sounds like an expert is often asked "how much would you charge to help me " or something along those lines. Has this ever happened to you? Have you had a conversation with someone, they ask what you would charge, and you have to do some quick thinking on the fly? If you can think on your feet, you come up with a fee and a service package on the spot. Yeah, I've done this! How Many…
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Outsourcing Work: 5 Mistakes to Avoid

Outsourcing Work: 5 Mistakes to Avoid

Tips and Tools
As a business owner, you typically want to spend the most time on activities that add to your bottom line. This should be true no matter what stage of business you're in.  However, this is not necessarily the reality of many small business owners. Are you outsourcing work yet? There will come a time when you feel the pinch of not having enough time in the day. You may be busy, but time spent on productive activities may be slipping away from. At this point, if you want to maximize your output and thus increase your profit, then there are two ways to go about it. One way is to take on more work, and to put yourself or your business under an increasing amount of strain. The other is by outsourcing work.…
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