Marketing Sparkler Ι

05Feb 2018 by Miss Kemya

Social Media Marketing Best Practices You Need To Know [Infographic]

Social Media

The Latest Social Media Marketing Best Practices You Need To Know is not some corporate-fluff infographic that you should toss aside. Nah, this one is REALLY good! It's not often that I find "best practices" infographics that can apply to just about business, no matter the size. So I was excited when I read through this one! Let's be clear, this is a long infographic. So long that I figured it best to divide it into sections so that it's easier to understand. Buckle up baby, we're going for a social media marketing ride! Got your helmet on?? Social Media Marketing Best Practices You Need To Know In order for your company to succeed on social media, you have to START off with a plan. This means that you DO…

09Jan 2018 by Miss Kemya

How to Include Unusual Holidays In Your Editorial Calendar

Branding, Marketing Strategy

Coming up with fresh content every day, all day can be an exhausting pain in the butt! Let me just get that out of the way now. It’s okay if you have made your brain sweat trying to repurpose and syndicate content. Of course, when you come up with a content idea, you can repurpose it in many ways. At the very least, one blog post can be repurposed into a video, infographic, graphic memes, and/or a series of social media posts. Sidebar: when I say repurpose, I mean transform content from its original type into another type. However, as a content creator for your business, you still need to some up with new ideas, ways to spin content, and most important, keep your audience interested and engaged! What makes…

13Sep 2017 by Miss Kemya

3 Ways to Use Secret Pinterest Boards

Social Media

It's hard to not get sucked into the pretty pin rabbit hole that is Pinterest. If you're already using Pinterest for business, consider the different ways you use it. For example, many businesses use Pinterest to sell products, drive website traffic, blog promotion, and messaging to influencers. It's also an efficient research tool, and it's this research aspect that keep me coming back. When I'm looking for ideas, for either a personal or business project, I can rest assured that I will find some content on Pinterest. Even when Googling for general info, there is a good chance that the first images to appear in the search engine results are pins on Pinterest. One of the lesser talked about features of Pinterest happens to be one of my favorite ways…

04Aug 2017 by Miss Kemya

How to Focus on Clear, Actionable Goals

Tips and Tools

If you ask people what they want, many of them will simply say they want to be successful. But if you ask them how they plan to achieve this success, they won’t have feasible goals. If you don't set action-oriented goals, how are you supposed to know what to DO to achieve said goals? Let's figure this out. [Tweet "If you don't set action-oriented goals, how are you supposed to know what to DO?"] How to Focus on Clear, Actionable Goals If you have random milestones that are too broad, you won’t be able to reach those goals. For example, let's say you have typical goals like: I want to be successful financially, I want my business to grow, and This year I am going to level up in my…

15Jul 2017 by Miss Kemya

How to Handle the Challenges of Multi-Channel Marketing

Marketing Strategy

We're posting on LinkedIn, tweeting everyday, going live on Facebook and creating stories on Instagram. We've got ads running every which way, blogging as often as we can stand, and retargeting to everyone. In other words, in this digital era, we're doing some of everything everywhere. We're using multiple channels to market our businesses. There is no question that multi-channel marketing offers a high return on investment. It doesn’t matter what your product is - if you’re not sending your message to multiple channels in multiple ways, you’re going to miss a large portion of your audience. Challenges of Multi-Channel Marketing Reaching more of your audience translates into higher profits. But, along with these profitable opportunities comes challenges. Keeping a Consistent Message It’s tempting when moving to a new channel…

02May 2017 by Miss Kemya

Complacency Will Keep You Broke

Random Chats

You’ve heard the story about how if you put a frog in a pot of boiling water, he’ll jump right out. But if you put a frog in water and slowly turn up the heat, he’ll boil to death. While this is a myth, it’s also a metaphor for life and shines the light on how you need to take charge to prevent complacency from setting in. What is Complacency? Complacency means that you’re content with where you’re at in life and with what you’re doing. You’ve found your comfort zone and you’re sticking with it. Being complacent is not a good thing because what it does is keep you stuck exactly where you are. When you’re complacent, you don’t try to learn and improve your skills or your business.…

15Mar 2017 by Miss Kemya

5 Ways to Improve Social Media Engagement

Social Media

What makes you read a blog post until the end? What makes you follow a brand on social media? Or, let's get to the holy grail, what makes you hand over your email to join someone's list? I'm going to guess it because you find the writer's content useful, informative and/or entertaining. Can we agree on this? When you create content to post on social media, are you writing for search engines, or trying to increase social media engagement? SEO is important to get eyeballs on your content. However, SEO alone doesn't translate to dollars. Content also needs to be engaging for your audience. Your website should be at the center of all your online marketing activities, which means the content you put on the website, and in other places,…

23Feb 2017 by Miss Kemya

How to Brand Yourself As A Problem Solver In Your Industry

Branding

What's the number one reason people seek help and hire a professional? They believe said professional can solve their problem. We hire people to solve problems. We buy products we believe can solve our problem. With this in mind, what do you want to be known for? I dunno about you, but I want to be known as a problem solver. A problem solver can have many names, particularly in this era of overused marketing terms. Guru. Expert. Thought Leader. All of these monikers relate to the same purpose: we're in the business of solving people's problems. There a number of effective ways to brand yourself as a problem solver in your niche without spending a fortune on marketing. No time to read the full post? Listen here on the…

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