How to Use Local Meetups To Demonstrate Your Expertise

How to Use Local Meetups To Demonstrate Your Expertise

Local Marketing, Marketing Strategy
Does the thought of meeting new people in person feel retro? With so many virtual events and conversations taking place, getting up and getting dressed to out to meet people can feel odd. Aside from the occasional in-person conference, I have gotten away from attending local meetups and events, mainly because networking had become a spammy adventure, at least from my experience. However, there is tremendous value that comes from meeting people face to face, wouldn't you agree? After all, it can shorten the know-like-trust factor timeline when you are in front of a person, reading their body language and facial expressions over coffee or cocktails. No time to read the full post? Listen to it on the podcast! How to Use Local Meetups To Demonstrate Your Expertise As it…
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Networking Effectively Increases Your Opportunities, Leads and Sales

Networking Effectively Increases Your Opportunities, Leads and Sales

Networking
Most of us experienced folks will give you a side-eye at the mere mention of the word networking. It has connotations of uninteresting salespeople, shoving their crap ass business cards into your hand without so much as a care about who you are and what you do. This post is NOT talking about that kind of interaction. For our purposes, we're talking about true networking, building relationships, anywhere and everywhere. NOT those spammy networking events. Well they're spammy to me, so I guess I'm biased, but I digress. Networking has always been the best way to find a job, get recommendations, and increase the buzz about any business. Yes, always. It's been going on since there has been trade and barter. The golf course, working lunches, after-hours business functions, and…
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Finding an Online Community for Women in Business

Finding an Online Community for Women in Business

Tips and Tools
As a businesswoman, it's very important to have a good support network.  You need fellow business women to share experiences and tips with.  You need women who are in related fields to ask questions and get feedback.  The sense of community provided by a group of business women can help see you through the tough times. But finding a group in your area isn't always practical.  Maybe there are networking groups that you could join, but they might meet at times that are not convenient for you.  Or if you're not in a metropolitan area, there may not be any groups that are especially for women in your area.  That doesn't mean that you're left out in the cold, though. Finding An Online Community for Women In Business There are…
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Five Steps You Can Take Today To Market Your Business

Five Steps You Can Take Today To Market Your Business

Marketing Strategy
How many times do you sit and look at your phone, or stare at a blank screen and say to yourself, “I need to get some more clients” or “I need to expand my network”? Or perhaps you could benefit from a kick-in-the-pants to jumpstart your marketing efforts? Yet you get stuck at the HOW – how you’re going to do these things, right now. I know there are plenty of entrepreneurs out there who get so BUSY being BUSY that they don’t stop to consider what they should be doing daily to grow their business. Are you one of them? If you’re stuck on what you can do today to market your business, don’t save this post for a rainy day. Use these tips today to light a fire…
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Got Klout? Use It For Marketing

Got Klout? Use It For Marketing

Social Media, Strategy
So by now you're familiar with Klout. If not, take one step back and read my previous post on getting started with Klout, and this post will make more sense. Whether you like it or not, Klout is being used to develop your online profile, so stay ahead of the curve and use it to your advantage! But do you know to incorporate Klout into your marketing strategy! Here’s 4 quick tips to get you started: If you’ve already registered at Klout, you know you have a Klout Style. You can use this to get a pretty good idea of what you’re chatting about online. Suppose you don’t have Klout in a category that’s your specialty/niche - checking your Klout influence can help you determine what you need to be chatting/sharing on…
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Connect On LinkedIn With A Personal Message

Connect On LinkedIn With A Personal Message

Networking, Social Media
Let's face it, to build your professional network you will want to forge relationships with people who you don't know personally. So why not use LinkedIn as a professional starting point? LinkedIn is designed for professional networking! Let's take a step back first. What are the rules of offline networking? You don't just walk up to a person and ask them for their resume and list of contacts do you? No, you introduce yourself FIRST. The same rule applies to making connections via LinkedIn, that is if you want to really network. You don't want to go spamming people with empty invitations or canned messages to connect. You have to introduce yourself first! If you don't, you'll look like a lazy networker/sleazy salesperson who happens to be clueless about building relationships on social media. I know you don't want that to…
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Business Can Bloom with the Season

Business Can Bloom with the Season

Random Chats
As the weather changes and we gear up for the hot summer ahead, I am reminded that nature is a great compass. How many of you adjust your business activities with the seasons? All the beauty of nature is in full bloom, is your business blooming as well? Naturally we spend more time outdoors socializing in the summer. Thus we may stumble upon any number of impromptu business opportunities while going about our daily routines. The question is, are you prepared to do business at any time? Does your elevator pitch need tweaking? How do you get people to notice you and your brand? Do you host summer events, sponsor any sports-related activities, or perhaps take advantage of all the conferences and socials happening during this time of year? Like many folks from the Northeast, I can't…
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Networking: The Conversation Just Started

Networking: The Conversation Just Started

Networking
If you are a current (or aspiring) business owner or self-employed by any means, you already know you can only eat if you make sales. With that being said, what are you doing to keep yourself fed? When you’re out attending events, traveling and otherwise  “networking”, what do you do when you get home? Networking is only useful if you FOLLOW UP to build the relationship and actually make a sale/gain a referral/gain a resource to grow your business. Thus we have today’s quick tip: don’t waste time networking if you’re not going to follow-up on the contacts you make. Attending networking events costs money, time and resources, so why not take the initiative to follow-up with interesting people you meet? Note: do not become a spammy salesperson. You can plan to…
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