As the weather changes and we gear up for the hot summer ahead, I am reminded that nature is a great compass. How many of you adjust your business activities with the seasons? All the beauty of nature is in full bloom, is your business blooming as well?
Naturally we spend more time outdoors socializing in the summer. Thus we may stumble upon any number of impromptu business opportunities while going about our daily routines. The question is, are you prepared to do business at any time? Does your elevator pitch need tweaking? How do you get people to notice you and your brand? Do you host summer events, sponsor any sports-related activities, or perhaps take advantage of all the conferences and socials happening during this time of year?
Like many folks from the Northeast, I can’t help but change my attitude a little when the weather changes. When it gets warmer, I mellow out just a bit. I can visualize growth better, and I seem to experiment with new ideas more easily. With all the beautiful flora in full bloom, I can’t help but become inspired by nature’s color palette. I spend more time outdoors, so I get a chance to meet more people as I walk my dog, take a hike, or dine al fresco. Summer is the only time I wear t-shirts and baseball hats, so I make sure they’re branded with my company logo or interesting taglines. Easy conversation starter at the grocery store or bbq!
If you need a lift, or a piece of motivation to get your business going, take a walk outside. Nature has a way of lifting your spirit and stimulating your mind. I’d love to hear if you’re inspired by seasonal changes. How do you use nature’s compass?