So by now you’re familiar with Klout. If not, take one step back and read my previous post on getting started with Klout, and this post will make more sense.
Whether you like it or not, Klout is being used to develop your online profile, so stay ahead of the curve and use it to your advantage! But do you know to incorporate Klout into your marketing strategy! Here’s 4 quick tips to get you started:
- If you’ve already registered at Klout, you know you have a Klout Style. You can use this to get a pretty good idea of what you’re chatting about online. Suppose you don’t have Klout in a category that’s your specialty/niche – checking your Klout influence can help you determine what you need to be chatting/sharing on the social networks to develop your overall Klout profile. Even though it’s relatively new, I’ve already heard talk of people checking Klout scores as part of their hiring process. So don’t go calling yourself an expert these days if you don’t have some easily found stats to back up your claim – someone just might do a social background check on you and give preference to someone with more Klout!
- Much like many social media platforms, you can use the search usernames to find people who share similar interests or prospective clients. With Klout you can get a summary of topics they post about. Suppose you follow someone on Twitter but not Facebook (or vice versa), you may want to connect with them on other platforms as well, thus expanding your reach and exposure. You can also use this for competitor analysis couldn’t you? For example, I could check the Klout score of my competitor and see how our profiles compare. As I stated in the first tip, people are already comparing Klout scores for hiring purposes whether you agree with it or not.
- #Kloutchat is an interesting tweetchat centered around using Klout. This as excellent marketing research tool to use to learn how other companies are leveraging Klout. You can learn new ideas and adapt them to your own company. I’ve learned quiet a bit just lurking around #Kloutchat.
- Learn how you influence your followers. Use your Klout Score Analysis to find out why you’re influential. Are your followers retweeting your posts? Are you starting discussions? Are you creating calls to action? Understanding the reasons and methods you’re using to gain influence can help you refine your social media strategy to build your brand. You can figure out what’s working for you and what you need to improve upon.
Klout has other tools you can incorporate into your strategy, and since it’s relatively new there are constant improvements. I can’t say whether Klout is right or wrong. But as a marketer I must learn to navigate social media platforms and figure out how to best utilize them for myself and my clients. If you want to maintain control of your brand, you must learn the tools people are using to make decisions about your brand, and Klout happens to be one of those tools. Any platform that gives a quantifiable measure of your online profile will certainly cause a stir. Whether you think Klout is good, bad, or you’re indifferent, understand Klout and make it work for you!