How to Use Content Marketing to Become an Authority in Your Niche

How to Use Content Marketing to Become an Authority in Your Niche

Blogging
Once you've created a brand for yourself, the next job is to start making that brand worth something by creating a reputation around it that will encourage people to seek you out and to order more of your products and services. The idea here is simple: build your brand to the point where people consider your logo and/or your name to be a 'stamp of quality' so that they know they can trust you. People will then seek you out to get your opinion and at that point, selling will become considerably easier. This is essentially how you become an authority and a thought leader in your industry. How to Use Content Marketing to Build Your Reputation One of the best ways to reach this point is through content marketing.…
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How to Perform A Website Content Audit [Infographic]

How to Perform A Website Content Audit [Infographic]

Marketing Strategy
How much time do you invest in creating your website content? Whether it’s your about page, your sales pages, or your blog, I think we can agree that content creation is a time-consuming endeavor. So you create all this fantastic content, publish it on your website, share it on social media, then what? Have you ever conducted a website content audit? How often do you review your published pages? How do you measure the effectiveness of your content? Do you have a plan in place, to make sure you’re hitting your goals? An audit is necessary. It sounds boring because it is. But it’s oh so critical! After all, what’s the point of publishing a bunch of blog posts, videos, images, and such, if you don’t take the time to figure out if…
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Questions To Ponder When Writing For Social Media

Questions To Ponder When Writing For Social Media

Social Media
When writing copy for different platforms, it's important to take into consideration the culture of the social media network as well as your audience. Writing for Social Media The standards for email copy, website copy, and social media copy are different and there are things you should think about before you write the copy. Not only that, you don't want to put the same copy up everywhere. You want to be innovative and fresh on each platform that you place any content.   Here are some questions to consider BEFORE you write any content for social media.   1. What Platform Rules Exist? Each platform has its own rules that you should keep in mind before you create the copy for that medium. For example, Twitter language and abbreviations make sense…
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How to Amplify Any Online Content [Infographic]

How to Amplify Any Online Content [Infographic]

Marketing Strategy
You’ve crafted the perfect marketing content. It’s creative, clever, and you’re sure that your audience will love it. But, for some reason it hasn’t gotten the likes or shares that you expected and no ones seems to be paying attention. Is the content not as good as you thought, or worse, are people just not that into your message? Maybe it’s not you, it’s them. With about FOUR BILLION shares on Facebook and forty five million photos uploaded to Instagram and Flickr every day, the internet is a sea of information and it’s easy to get lost. To get your voice heard over the noise, you need to yell and scream. You need to plug in the amplifier and crank up the volume. The infographic below discusses how to amplify…
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What Is Content and Why Do We Need To Market It?

What Is Content and Why Do We Need To Market It?

Marketing Strategy
When you hear marketers talk about "content" and "content marketing," what does it mean to you? If you’re like most people, you may think content refers your blog and website, maybe your email marketing. You may think that content marketing means sharing your blog or website, or perhaps it includes some SEO tactics. For many people, marketing professionals included, this is pretty much it. Except your blog and your email marketing is only the tip of the iceberg. We hear so much about content marketing. You may be just as bored as I am with all the content marketing clichés that have been beat to death on so many marketing blogs over the past couple years. "Content is king." "Content marketing is dead." "Content rules the world. " ... blah blah blah.…
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C is for Content Marketing Strategy

C is for Content Marketing Strategy

Marketing Strategy
According to the Content Marketing Institute, “content marketing is the art of communicating with your customers and prospects without selling. Instead of pitching your products or services, you are delivering information that makes your buyer more intelligent.” So why is content marketing important for your business? I mean, you can do without a whole content marketing system, right? Here's the thing. No matter what industry you’re in, you have content to curate and share. You have a wealth of content at your fingertips, ready to be repurposed, including your website, blog, newsletter, images, videos, ebooks, and brochures. However, great content means nothing if your target audience can't find it. So you have to figure out how to share it all, as part of a multi-channel marketing plan. C is for…
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