Great content means nothing if your target audience can’t find it.
According to the Content Marketing Institute, “content marketing is the art of communicating with your customers and prospects without selling. Instead of pitching your products or services, you are delivering information that makes your buyer more intelligent.”
No matter what industry you’re in, you have content to curate and share. You have a wealth of content at your fingertips, ready to be repurposed, including your website, blog, newsletter, images, videos, ebooks, and brochures.
It’s not just enough to have great content. You have to figure out how to share it in a way that reaches your audience, entices them to seek you out for more information, and positions you as the authority in your industry.
Do you have a strategy in place to integrate this abundance of content into a consistently marketed message to your audience? In other words, do you have a content marketing strategy? If not, you should, and you better put one together quick! Start by creating and curating amazing content, aka a content strategy, then find the best vehicles to deliver this content, based upon where your audience goes to seek this information.