09Jan 2018 by Miss Kemya
How to Include Unusual Holidays In Your Editorial Calendar

How to Include Unusual Holidays In Your Editorial Calendar

Branding, Marketing Strategy
Coming up with fresh content every day, all day can be an exhausting pain in the butt! Let me just get that out of the way now. It’s okay if you have made your brain sweat trying to repurpose and syndicate content. Of course, when you come up with a content idea, you can repurpose it in many ways. At the very least, one blog post can be repurposed into a video, infographic, graphic memes, and/or a series of social media posts. Sidebar: when I say repurpose, I mean transform content from its original type into another type. However, as a content creator for your business, you still need to some up with new ideas, ways to spin content, and most important, keep your audience interested and engaged! What makes…
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24Oct 2017 by Miss Kemya
7 Steps to Writing Catchy Infographic Copy [Infographic]

7 Steps to Writing Catchy Infographic Copy [Infographic]

Marketing Strategy
Most people think of content marketing as producing text-based content, or perhaps an explainer video, to sell a product or convey an idea. While that is true, it's not the end of the story. There are many types of content your business can use as part of your marketing mix. These include video, blogs, social media posts, infographics, memes, ebooks, reports, slide shows, ecourses, and quizzes. Yes, all of this falls under the content marketing umbrella! In our data-driven world, an image really does have the power to explain 1000 words. Our daily habits have proven this to be true. This is why visual marketing is important! One such compelling visual that is widely used by marketers is an infographic. Did you know? According to this survey, 41.5% of online marketers said that infographics and…
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28Mar 2017 by Miss Kemya
4 Ways to Boost Your Small Business with Content Marketing

4 Ways to Boost Your Small Business with Content Marketing

Marketing Strategy
No matter how big or small your business might be, using content marketing can still make a big difference in your brand’s presence. If used well, content marketing can highly promote your business and boost your website traffic. How do we do this? First, let’s elaborate further on the what and why of content marketing. Then we discuss how to use it to boost business. Content marketing is the method of using content to advertise your business and educate your audience. It may include the use of high-quality videos, social media posts, and blogs to explain and showcase your products and services. The expertise of your business must be the topic and focus of the content so that your audience can develop interest and trust in your company. The basic requirement for…
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15Mar 2017 by Miss Kemya
5 Ways to Improve Social Media Engagement

5 Ways to Improve Social Media Engagement

Social Media
What makes you read a blog post until the end? What makes you follow a brand on social media? Or, let's get to the holy grail, what makes you hand over your email to join someone's list? I'm going to guess it because you find the writer's content useful, informative and/or entertaining. Can we agree on this? When you create content to post on social media, are you writing for search engines, or trying to increase social media engagement? SEO is important to get eyeballs on your content. However, SEO alone doesn't translate to dollars. Content also needs to be engaging for your audience. Your website should be at the center of all your online marketing activities, which means the content you put on the website, and in other places,…
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27Dec 2016 by Miss Kemya
Why and How to Use Slideshows In Your Content Marketing

Why and How to Use Slideshows In Your Content Marketing

Tips and Tools
You have no doubt been in a meeting or attended a conference where the speaker has used a slideshow. Some of these presentations are dull and monotonous, while others are visually stunning and engaging. Slideshows can be a powerful presentation tool, if you consider the needs of your audience before you start up PowerPoint. Have you used slides in your presentations, either in person or virtual? How was your presentation received? Did your visuals capture interest, or put your audience to sleep? Why Use Slideshows “Showing rather than just telling” your audience is a maxim that’s probably as old as public speaking itself. Giving your audience a visual image is one of the best ways to get and keep your audience’s attention. Slideshows can make your business presentations more interactive and…
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28Sep 2016 by Miss Kemya
Why You Need to Add Visual Marketing to Your Content Strategy

Why You Need to Add Visual Marketing to Your Content Strategy

Marketing Strategy, Video Marketing
Most people think of content marketing as producing text-based content, writing words and sentences to sell a product or convey an idea. While that is true, that's not all content is. Content also consists of images, infographics, videos, and other visual elements of your business. This includes your website's or blog's look and feel. All these visual elements are just as important when it comes to marketing your business. [bctt tweet="Content is more than words in a blog. It includes all of the visual elements of your brand." username="misskemya"] You've probably noticed that so many things are more visual online today than they used to be. People create photographic memes to pass around an idea or thought, and due to the advent of gorgeous sites like Pinterest, marketing is more visual…
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27Oct 2015 by Miss Kemya
How to Integrate Your Social Media and Content Marketing

How to Integrate Your Social Media and Content Marketing

Blogging, Social Media
Social media and content marketing are two terms that most entrepreneurs cannot get through the day without either reading, hearing or saying. These terms have become an integral part of any digital marketing efforts. We have learned how to use social media platforms, and we have learned how to use our content to promote our products and offers. However, the part that stumps many people is how to strategically integrate our social media and content marketing into a seamless dance that generates leads for your business. First things first, let's define what we're working with here. What is Social Media Marketing? Social media marketing means promoting your website through Facebook, Twitter, Instagram and other social networks. This is a highly effective way to build fans, to interact with your visitors…
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02Oct 2015 by Miss Kemya
How to Get More Traffic to Old Blog Content

How to Get More Traffic to Old Blog Content

Blogging
If you’ve read around and you know your stuff when it comes to creating and running a blog, then no doubt you should know by now the value of sharing your new content as you upload it. Create a post, share said post on Twitter, Facebook, LinkedIn... rinse and repeat. Simple! But what if you don’t update your blog with new content every day? Does that mean you can’t do any promotion that day? Of course not! It simply means that you should look for ways to promote your old content to get repeat traffic from old posts. How to Get Traffic to Old Blog Posts Keep Promoting Evergreen Content Say you created a post on Maya Angelou, uploaded it to your site and then shared it on social media and…
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